当地时间2月16日至20日，在全球消费品行业最具影响力的顶级投资者盛会之一——纽约消费者分析师集团会议上，全球最大的快消品公司宝洁公司亮 相。 会上，今年1月才走马上任的宝洁公司新CEO（首席执行官），也是首位印度裔CEO Shailesh Jejurikar首秀并发表演讲，首次公开了他对宝洁未来发展的最 新规划。他是宝洁的37年老将，同时拥有印度、东盟和北美等国家和地区的任职经验，在发达和发展中地区以及多个业务领域都作出过贡献，履新前为宝 洁的COO（首席运营官）。 每经记者｜王帆 每经编辑｜陈柯名 张益铭 《每日经济新闻》记者注意到，上月披露的宝洁2026财年Q2业绩显示，宝洁该季度净销售额增长1%。这份稳健有余但增长放缓的成绩单，揭示出宝洁这 艘行驶了189年、年销售规模近5800亿元人民币的"巨轮"穿越周期的韧性，也暴露了其在全球复杂经济环境下，依靠内生性销量实现扩张的难度正在加 大。 在这个节点，Shailesh Jejurikar接下了一个重担子。他在演讲中提到宝洁当下面临的三大变化——媒体碎片化、通货膨胀、零售格局变革，提出要"重塑 （reinvention）"宝洁，已经采取了"紧急干预措施（m ...

《每日经济新闻》记者注意到，上月披露的宝洁2026财年Q2业绩显示，宝洁该季度净销售额增长1%。这份稳健有余但增长放缓的成绩单，揭示出宝洁这艘 行驶了189年、年销售规模近5800亿元人民币的"巨轮"穿越周期的韧性，也暴露了其在全球复杂经济环境下，依靠内生性销量实现扩张的难度正在加大。 在这个节点，Shailesh Jejurikar接下了一个重担子。他在演讲中提到宝洁当下面临的三大变化——媒体碎片化、通货膨胀、零售格局变革，提出要"重塑 （reinvention）"宝洁，已经采取了"紧急的干预措施（making interventions with urgency）"，并表示宝洁要更加聚焦和高效。 宝洁公司新任CEO Shailesh Jejurikar 图片来源：宝洁官网 SK-II、汰渍、帮宝适、护舒宝、舒肤佳、海飞丝、潘婷、飘柔、佳洁士、OLAY⋯⋯凭借这些耳熟能详的品牌，2025财年宝洁全球净销售额达到843亿美元 （约合人民币5788亿元），与上一财年基本持平，剔除收购、出售以及汇率变动影响后的有机销售额增长2%。 每经记者｜王帆 每经编辑｜张益铭 当地时间2月16日至20日，在全球消费品行业最具 ...

Core Insights - Gu Yu has been awarded the title of "2025 National Whitening Skincare First Brand," reflecting its comprehensive strength in the whitening skincare market [1][12] - The certification is based on a thorough evaluation of 4,118 brands in the Chinese mainland, highlighting Gu Yu's market leadership [1] Differentiation and Competitive Advantage - Gu Yu has established a unique position in the whitening market dominated by international brands through innovative ingredients and technology [3] - Unlike traditional brands that rely on established ingredients, Gu Yu focuses on "Light Glycyrrhizin" as its core whitening component, having invested 18 years in research since its establishment in 2007 [4][5] - The company has achieved a 99% purity level for Light Glycyrrhizin through its patented "Melt Crystallization Purification Technology," enhancing transdermal absorption efficiency by 3.4 times [5] Tailored Solutions for Chinese Skin - Gu Yu's products are designed specifically for the unique characteristics of Asian skin, addressing issues such as dark, yellow, and red tones with a scientific approach [7] - Clinical tests show that Gu Yu's products are gentle and effective, with no adverse reactions reported among sensitive skin users [7] Star Product: Whitening Cream Pro - The Whitening Cream Pro is a flagship product that combines whitening and skin repair, showing a threefold increase in whitening efficacy and a fivefold increase in repair capability compared to its predecessor [8][9] - The product includes a matrix of repair ingredients, enhancing skin barrier strength and achieving a reduction in redness by 27.09% within seven days of use [9] Comprehensive Research and Development - Gu Yu has expanded its research beyond whitening to include anti-aging, establishing a library of unique ingredients such as rare ginsenoside CK and human-like exosome HME [11] - The company has developed a high-efficiency conversion technology for rare ginsenoside CK, increasing its content by over 2,000 times for stable application in products [11] Industry Significance - The recognition of Gu Yu as the leading national whitening skincare brand signifies a shift in the Chinese cosmetics industry from marketing-driven to research-driven strategies [12] - Choosing Gu Yu represents consumer support for a technology-driven domestic brand, contributing to China's growing influence in the global cosmetics market [12]