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天风证券:维持361度“买入”评级 持续推进超品店布局
Zhi Tong Cai Jing· 2025-10-20 08:54
Core Viewpoint - Tianfeng Securities maintains a "buy" rating for 361 Degrees (01361) and keeps the profit forecast unchanged for 2025-2027, expecting revenues of RMB 11.3 billion, RMB 12.8 billion, and RMB 14.5 billion respectively, with net profits of RMB 1.3 billion, RMB 1.4 billion, and RMB 1.6 billion respectively, and corresponding EPS of RMB 0.61, RMB 0.69, and RMB 0.79, with PE ratios of 9x, 8x, and 7x [1] Group 1: Operational Performance - In Q3 2025, the main brand's offline retail sales increased by approximately 10%, children's clothing brand's offline retail sales also increased by about 10%, and e-commerce platform revenue grew by 20% [1] Group 2: Product Innovation - The company continues to innovate its product matrix by launching new technology products in running, basketball, and outdoor categories, including the "Rain Shield 9" and "Flying Burn 4.5" in running, and the "DVD4" basketball shoe [2] Group 3: Brand Development - As an official partner of the 20th Asian Games, the company will provide professional equipment for torchbearers, runners, and over 32,000 volunteers, significantly enhancing its international brand influence [3] Group 4: Channel Innovation - The company has partnered with Meituan Flash Purchase and group buying services to integrate online and offline channels, and has opened its first women's sports concept store, increasing the number of super brand stores to 93 [4] Group 5: ONEWAY Brand Revitalization - ONEWAY, established in Finland in 2004, is undergoing a complete brand revitalization by 2024, with its first offline store in Zhengzhou opening on September 9, and plans for further expansion in cities like Beijing, Jinan, Daqing, Lhasa, and Xi'an [5]
361度(01361.HK):超品店开店加速 户外品牌ONEWAY焕新亮相
Ge Long Hui· 2025-10-19 05:03
Group 1 - The company reported Q3 2025 operational data showing a year-on-year revenue growth of approximately 10% for the main brand's offline sales, 10% for children's clothing offline sales, and about 20% for e-commerce sales, continuing the performance from Q2 [1] - The discount rate remains stable at around 70%, indicating consistent pricing strategies [1] - The inventory turnover ratio for Q4 2024 is projected to be between 4.5 to 5 times, maintaining a steady performance [1] Group 2 - The company has accelerated the opening of super stores, with a total of 93 super stores as of Q3 2025, including over 80 in adult apparel and 13 in children's apparel, adding 44 new stores since Q2 [1] - The company plans to open an additional 20 adult super stores in Q4, with improved store area and location compared to traditional store types, effectively enhancing overall store efficiency [1] - New online channels such as Meituan Flash Delivery and Meituan Group Buying have been introduced, providing consumers with a 30-minute rapid delivery service [1] Group 3 - The product matrix has been further upgraded, with new releases including the "Rain Shield 9" running shoes, "Flying Burn 4.5" marathon racing shoes, "DVD4" basketball shoes, and "Racing 2PRO" running shoes, along with outdoor and women's fitness series [1] - The company collaborated with NBA stars for promotional events in China, enhancing brand visibility and driving category sales [1] Group 4 - During the National Day holiday, the outdoor brand ONEWAY opened six new stores in northern cities, with store sizes ranging from 100 to 120 square meters and approximately 120 SKUs across three product lines [2] - The brand aims to expand its product line, focusing on professional skiing, outdoor activities, and urban outdoor styles, primarily through apparel [2] - The company maintains profit forecasts for 2025-2027 with net profits of 1.3 billion, 1.46 billion, and 1.62 billion yuan, corresponding to low PE ratios of 8, 8, and 7 times, respectively, and maintains a "buy" rating [2]