Core Insights - The article highlights the strategic evolution of Olé, a high-end supermarket brand under China Resources, as it prepares for its 20th anniversary in 2024, focusing on three product lines: Olé Lifestyle, Olé Food Hall, and Olé Supermarket [2][3] - The shift in consumer expectations from price competition to quality experience is emphasized, with a need for agile supply chains becoming a core competitive advantage for retail businesses [2][7] Product Line Matrix and Supply Chain Challenges - Olé's three product lines are designed to cater to different consumer needs, with Olé Lifestyle targeting premium experiences in first-tier cities, Olé Food Hall focusing on health and convenience, and Olé Supermarket providing quality ready-to-eat meals [3][4] - The expansion strategy includes opening new stores in key regions such as Nanjing, Hohhot, and Zhengzhou by mid-2025, indicating a focus on high-line cities and landmark projects [3][4] Supply Chain Strategy - Olé's supply chain strategy is characterized by a "global + local" approach, requiring capabilities in global sourcing, national coordination, and local integration to meet diverse consumer demands [4][8] - The company has established over 10 high-standard fresh produce bases across China, enhancing its short-chain system from production to retail [9] Own Brand Development and Green Supply Chain - Olé is actively developing its private label products, with over 500 items launched, focusing on health and quality, particularly through the Original series [16] - The company is also committed to a green supply chain, with over 2,000 eco-friendly products available, responding to the increasing consumer demand for sustainable and organic options [17][20] Digital Transformation and Organizational Efficiency - Olé is enhancing its supply chain efficiency through digital upgrades, including a traceability system for fresh products, which improves food safety and inventory management [20] - The organizational structure is being optimized to support a unified supply chain system, allowing for rapid decision-making and execution in response to market demands [22][24] Industry Perspective - Olé's approach illustrates a broader trend in the retail industry, where physical stores are evolving into experiential spaces rather than mere sales points, emphasizing the importance of supply chain strength in delivering quality lifestyle experiences [23][24]