Osmo Action系列运动相机
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大疆全景相机被指市占近半,两份报告陷数据疑云
36氪· 2025-11-06 13:45
Core Insights - The article discusses the competitive landscape of the panoramic camera market, highlighting a significant discrepancy in market share data reported by different research firms, with DJI claiming a 43% share while another report suggests only 17.1% [1][2][3] - DJI's rapid success in the panoramic camera segment is attributed to its extensive experience and technological advancements in the action camera market, showcasing a strategic transition from challenger to market leader [5][10][23] Market Share Discrepancies - A report by Jiuqian Consulting indicates DJI holds a 66% share in the action camera market and 43% in the panoramic camera market [1] - In contrast, a report from Sullivan claims DJI's share in the panoramic camera market is only 17.1%, leading to confusion and controversy [1][2] - DJI's internal data confirms a shipment of over 300,000 panoramic cameras in Q3, aligning more closely with Jiuqian's findings [1] Product Development and Innovation - DJI's journey in the action camera sector involved a six-year process of technological iteration and market expansion, culminating in a robust product ecosystem [5][14] - The introduction of the Osmo 360 and Osmo Nano reflects a culmination of years of research and development, emphasizing a systematic approach to innovation rather than sporadic breakthroughs [8][9][19] - The Osmo 360 utilizes a custom square CMOS sensor, enhancing sensor efficiency by 25% and enabling native 8K video output, addressing traditional panoramic camera limitations [19][21] Ecosystem and User Experience - DJI's product strategy extends beyond individual devices, focusing on creating a cohesive ecosystem that enhances user experience across different product lines [16][17] - The integration of features from various products, such as shared batteries and accessories, fosters a seamless user experience and reduces barriers to entry for new users [16][17] - The company's approach to innovation emphasizes long-term growth and user-centric design, moving away from mere hardware competition to a more holistic ecosystem development [23][24] Competitive Landscape - The article highlights the ongoing battle for market dominance between DJI and established players like GoPro, with DJI's innovative strategies positioning it favorably in the market [5][21] - DJI's ability to leverage its technological advancements and supply chain efficiencies has created a competitive edge, allowing it to offer high-quality products at lower prices [17][21] - The emergence of new product categories, such as the anticipated Avata 360 drone, illustrates DJI's commitment to redefining market boundaries and addressing evolving consumer needs [21][23]
黔东南首家!DJI大疆|凯里国贸授权体验店盛大启幕,助力低空经济新体验!
Sou Hu Cai Jing· 2025-08-21 13:31
8 月 22 日,黔东南地区首家 DJI 大疆授权体验店在凯里国贸正式落地,于万众期待中盛大开业! 开业期间,多重福利重磅来袭:开业专享 95 折,进店打卡 即可领取定制周边,购机狂欢持续3天。 作为大疆在黔东南地区的首店标杆,DJI 大疆 | 凯里国贸授权体验店以独特的科技感空间布局和丰富的全系列产品展示为核心,致力于为顾客打造全方位、 高品质的服务体验。 店内功能分区科学合理,各区域特色鲜明:产品展示区采用现代化陈列方式,将大疆全系列产品及相关配件有序呈现,便于消费者近距离观察、深度体验, 直观了解产品的核心特点与技术优势。 作为低空经济的核心参与者,大疆产品在众多领域发挥着关键作用,为产业升级提供了强大技术支撑,用科技助力低空经济发展,DJI 大疆 | 凯里国贸授权 体验店的开业,将有效推动黔东南地区低空经济的发展,促进相关行业技术进步,满足本地无人机及摄影爱好者的多样化需求,为区域低空经济创新发展创 造更多可能与价值。 此外,体验店还特别设置试飞体验服务,官方认证教员一对一指导,让顾客通过亲身操作,更直观地感受大疆无人机卓越的飞行性能、精准的操控性和高清 的拍摄效果,从而更科学地选择适合自己的产品。 ...