9月25日，2025京东全球科技探索者大会召开。会上，京东集团高级副总裁、京东集团产品委员会主席胡喜首次对外公布电商创新AI架构体系Oxygen。该体 系依托Joy AI大模型打造丰富的系统能力和多元化智能体，通过AI技术构建电商购物、供应链管理等智能应用场景，系统展现了AI技术在京东电商业务中的 应用，描摹出京东零售面向未来的AI电商蓝图。 胡喜认为，用户真正需要的是"举重若轻"的智能体验，既能在日常消费中保持"轻购物"的流畅，又能在重要购物决策时获得"慢购物"的深度支持。京东零售 在AI电商领域的探索将深度融合多模态交互方式，"在保留传统沉浸式浏览、下滑推荐和精准搜索体验的基础上，进一步贴合人脑的决策模式，兼顾快思考 与慢思考，实现直觉与理性的结合。" AI电商，让效率服务体验 "AI电商不仅是效率革命，更是体验革命。"胡喜强调，京东零售将通过AI技术打造丰富的智能体，应用于多元化智能场景，实现"千人百面"的AI电商购物体 验。这种"技术+场景"的双轮驱动，也将推动电商行业从流量竞争走向体验竞争的新阶段。 在运筹优化阶段，传统方式主要利用机器学习和运筹算法，在海量数据中寻找优解，聚焦于效率提升和成本优化， ...

Core Insights - The JD Global Technology Explorer Conference (JDD) showcased innovative AI applications, emphasizing the theme "Enjoy AI" and highlighting JD's commitment to building a trillion-scale AI ecosystem over the next three years [1] - JD's CEO, Xu Ran, introduced an updated formula for AI value, emphasizing sustainable development and real value creation for industries [1] AI to Consumer Market - JD focuses on retail and life services in the AI to C market, differentiating itself from competitors who prioritize entertainment or tool-based approaches [2] - The "He Ta Ta" app allows users to interact with a digital assistant for tasks like ordering food, showcasing JD's advancements in voice interaction and user engagement [2] Retail Industry Innovation - JD announced its AI architecture system, Oxygen, which integrates AI technology into e-commerce, enhancing shopping experiences and supply chain management [3][4] - The Oxygen system aims to revolutionize consumer experiences through intelligent search and recommendation features, providing personalized shopping solutions [5] Intelligent Customer Service - JD's new AI customer service agent, Jing Xiao Zhi 5.0, enhances service efficiency and accuracy, significantly improving conversion rates for merchants [6] - The upgraded agent demonstrates a 36% increase in accuracy and a 15% boost in customer service efficiency compared to previous versions [6] Comprehensive Ecosystem Development - JD's extensive supply chain and industry depth facilitate the practical application of AI technologies across various sectors, creating a robust ecosystem [7] - The "He Ta Ta" app exemplifies JD's integration of various services, including healthcare and financial consulting, into a single platform [7] AI Infrastructure Advancements - JD's JoyAI model has achieved comprehensive coverage and multi-modal support, leading to significant upgrades in its AI infrastructure platforms [8] - The company has made strides in domestic computing power and has opened its AI platforms for broader industry collaboration, enhancing model training and application testing [8]