本文自南都·湾财社。 采写 | 南都·湾财社记者 张海霞 白酒调整周期下，世界酒业巨头的日子也不算好过。 帝亚吉欧："从未提及要出售"，但"无法拒绝的报价"会考虑 此前，有消息称，帝亚吉欧目前已开始考虑包括出售选项在内的方式，优化其在中国的投资组合，投行高盛集团及瑞银集团已与帝亚吉欧展开合作并审查 其中国资产的运营情况。 其中，帝亚吉欧的控股子公司水井坊"是否会被出售"成为关注的焦点。 南都湾财社记者注意到，关于水井坊要"被出售"的传闻不少。就在2025年12月底，市场盛传川酒"六朵金花"之一的剑南春将对其进行收购；随后，水井坊 紧急发布澄清公告，称相关传闻不实，不存在任何拟收购或被收购计划。 在近日的业绩说明会上，帝亚吉欧管理层明确回应了市场关注的出售水井坊传闻。 帝亚吉欧管理层回应称，从未提及要出售水井坊资产，但如果有人针对不属于帝亚吉欧核心战略的资产提出"无法拒绝"的报价，帝亚吉欧也会有兴趣参与 其中。但帝亚吉欧的目的是希望通过处置部分非核心资产来降低杠杆，并没有低价甩卖品牌的想法。 有分析认为，从这一表态看，水井坊并非帝亚吉欧主动寻求出售的标的，而且如果要出售，也需要买方给出帝亚吉欧无法拒绝的报价。水 ...

Core Viewpoint - Diageo is considering divesting its Chinese assets, including a potential sale of its stake in Sichuan Shui Jing Fang, as part of a strategy to streamline its global business portfolio [2][3]. Group 1: Asset Disposal Strategy - Diageo has engaged Goldman Sachs and UBS to evaluate its business in China, particularly its over 63% stake in Shui Jing Fang, and has begun exploratory discussions with local strategic investors and private equity firms [3]. - The discussions regarding the potential sale are still in the early stages, and Diageo has not made any final decisions or commitments to proceed with any transactions [3]. Group 2: Market Speculation and Historical Context - Speculation about the sale of Shui Jing Fang has been ongoing for a year, closely linked to Diageo's broader asset disposal strategy initiated by the previous CEO to cut costs [4]. - Diageo has faced challenges in the Chinese white liquor market, with declining sales impacting Shui Jing Fang, which has been highlighted in recent financial reports [4]. - The company has been actively selling assets in various regions, including Europe, Africa, and Latin America, with notable transactions such as the $2.3 billion sale of stakes in East African breweries to Asahi Group [5]. Group 3: Leadership Changes - The arrival of new CEO Dave Lewis has reignited speculation about the potential sale of Shui Jing Fang, as he is known for decisive and aggressive cost-cutting measures from his previous roles [6]. - The new CEO has not yet publicly outlined his operational strategy, with expectations for more details to emerge during the mid-term financial report in February [7].

Core Viewpoint - Diageo is considering various measures to divest its assets in China, including the potential sale of its stake in Sichuan Shui Jing Fang, as part of a strategy to streamline its global business portfolio [2][3][4]. Group 1: Asset Disposal Strategy - Diageo has engaged Goldman Sachs and UBS to evaluate its operations in China, particularly its over 63% stake in Sichuan Shui Jing Fang, and has begun exploratory discussions with local strategic investors and private equity firms [3][4]. - The discussions regarding the potential sale of Shui Jing Fang are still in the early stages, and no final decision has been made by Diageo [4]. Group 2: Market Context and Performance - Diageo has been in an asset divestment mode since last year, with its former CEO initiating a cost-saving acceleration plan, which has led to speculation about Shui Jing Fang's future [5]. - The Chinese white liquor market has faced significant challenges, impacting Shui Jing Fang's sales, as noted in Diageo's recent financial reports [5]. Group 3: Recent Transactions and Market Reactions - Over the past year, Diageo has been active in selling assets primarily in Europe, Africa, and Latin America, with notable transactions including the sale of a majority stake in its Ghana brewery for $81 million and a $2.3 billion deal with Asahi Group for East African breweries [6]. - In December, rumors surfaced about Jian Nan Chun potentially acquiring Shui Jing Fang, leading to a rapid increase in Shui Jing Fang's stock price, although the company later denied these reports [6]. Group 4: Leadership Changes - The appointment of new CEO Dave Lewis, known for decisive and aggressive decision-making, has kept market speculation alive regarding the future of Shui Jing Fang [7]. - Lewis has not yet publicly outlined his strategic plans, with expectations for more clarity during the mid-term financial report in February [7].