以下文章来源于版面之外 ，作者画画 版面之外 . 说实话，这种感觉挺微妙。大疆还是那个大疆，技术代差依然摆在那里。可为什么以前那些相敬如宾 的对手，现在都敢亮剑了？ 曾经被仰望的巨人，身边开始出现一些身影，它们不再只是仰望，而是走近了，甚至开始伸手触碰大 疆的边界。 不知道你发现没，以前聊无人机或者手持相机，聊来聊去最后只能聊到一个名字：大疆。在那个圈子 里，大疆就像个不食人间烟火的孤独求败者，它出新品，友商就集体保持沉默，或者默默改个发布日 期，避其锋芒。 但现在，风向变了。 就在最近，手机圈的 vivo 坐不住了，媒体报道显示vivo已经立项了 Vlog 相机项目，摆明了要和手 持云台相机 Pocket 系列正面硬刚。 在此之前，影石的创始人刘靖康，更是直接在朋友圈发长文，言辞犀利，甚至有点直接拆台的味道。 这在以前的科技圈挺少见。 版面之外，才是真相。 本文来自微信公众号： 版面之外 ，作者：画画，题图来自：视觉中国 大疆掌控的那片安静的天空，突然热闹了起来。 换句话说，大疆的敌人，为什么忽然变多了？ 一、那些不按套路出牌的对手 以前大家怕大疆，是因为大疆把硬核的产品做到了极致。 你想想看，避障算法、自 ...

Core Viewpoint - Insta360 is set to launch a new dual-camera handheld gimbal camera, which is expected to directly compete with DJI's popular Pocket series [1] Group 1: Product Launch - A set of images of the dual-camera handheld gimbal camera product circulated online, leading to speculation about the unreleased Pocket 4 [1] - Liu Jingkang, founder of Insta360, subtly responded on Weibo, suggesting that the new product may not be from DJI, which is interpreted as an indirect announcement of the new product [1] - The key differentiator of Insta360's new product is its dual-camera design, which is anticipated to enable ultra-long zoom capabilities for handheld gimbal cameras [1]

Group 1 - OPPO's Chief Product Officer, Liu Zuohua, will lead the Pocket handheld smart imaging device project, marking a strategic move into the mobile imaging market, which has seen annual sales exceed 10 million units [2] - The decision to enter the handheld smart imaging device sector is influenced by the stagnation in the smartphone market, where OPPO's market share has dropped to fifth in China and failed to make the global top five in Q2 [2] - The global handheld smart imaging device market is projected to reach 42.8 billion yuan in 2024, with an expected CAGR of 15.9% from 2020 to 2030, indicating a period of rapid growth compared to the low profit margins in the smartphone industry [2] Group 2 - OPPO faces significant challenges in entering a market dominated by DJI, Innosilicon, and GoPro, which collectively hold nearly 80% market share, with DJI's "Pocket" series being a well-established brand [3] - Industry analysts highlight that DJI's strong supply chain integration and cost control capabilities could lead to aggressive pricing strategies, making it difficult for new entrants to compete without significant differentiation [3] - OPPO's previous attempts to diversify into XR, IoT, and chip sectors have not achieved scalable market success, indicating potential risks in this new venture [3]

Core Viewpoint - DJI's Osmo 360 has rapidly captured a significant market share in the panoramic camera segment, achieving over 43% globally and nearly 49% in Chinese e-commerce channels within just 90 days of its launch, indicating a strong strategic move into this market [2][19]. Group 1: Market Performance - DJI's Osmo 360 has achieved a remarkable 43% market share in the global panoramic camera market and 49% in China, showcasing its rapid acceptance and success [19]. - The company has effectively disrupted the existing market dominated by brands like Insta360, indicating a significant shift in competitive dynamics [16][21]. Group 2: Technological Innovation - DJI opted for a custom-designed square sensor specifically for panoramic photography, enhancing sensor utilization by 25%, which reflects a substantial investment in R&D compared to using off-the-shelf solutions [6][29]. - The integration of advanced technologies from its drone products into the new camera lines demonstrates DJI's ability to leverage existing capabilities for new product categories [27][30]. Group 3: Strategic Positioning - DJI's approach to the market is characterized by a clear vision of expanding its influence beyond drones into a comprehensive imaging ecosystem, positioning itself as a platform for consumer imaging [8][9]. - The company has successfully transitioned from being a drone manufacturer to a leader in various imaging technologies, including action cameras and handheld devices, creating a diverse product matrix [24][36]. Group 4: Competitive Landscape - The rapid market penetration of Osmo 360 has put pressure on existing competitors, forcing them to reassess their strategies in light of DJI's technological and brand advantages [21][22]. - DJI's ability to create a cohesive ecosystem where users can seamlessly transition between different types of imaging devices enhances customer loyalty and increases the difficulty for competitors to attract DJI's user base [33][30]. Group 5: Future Outlook - DJI's strategy reflects a long-term vision of continuous innovation and market expansion, suggesting that the company is not merely focused on immediate gains but is committed to redefining the imaging landscape [39][40]. - The company's ongoing development in various imaging technologies indicates that it is prepared to maintain its competitive edge and explore new market opportunities as they arise [38][40].

Core Insights - DJI, a leader in consumer handheld imaging devices, faces new competition from smartphone manufacturers like OPPO, which plans to launch handheld smart imaging products by 2026, indicating a shift in the competitive landscape [1] - The handheld smart imaging market is projected to grow significantly, with a market size of 36.47 billion yuan in 2023 and an expected compound annual growth rate (CAGR) of 12.9% from 2023 to 2027, reaching 59.2 billion yuan by 2027 [2] - The market is highly concentrated, with major players like DJI, Insta360, and GoPro holding a combined market share of 78.9% in 2024, highlighting intense competition [2] Market Dynamics - The rise of short video content has driven demand for handheld smart imaging devices, creating new growth opportunities [2] - The competitive landscape is shifting, with Insta360's market share increasing from 28.4% in 2023 to 35.6% in 2024, while GoPro's share declines from 38.2% to 30.1%, and DJI's share drops from 19.1% to 13.2% [2] - The Pocket series by DJI and the Insta360 Go series are recognized as leading product categories in the market [2] Competitive Challenges - The Pocket series has seen limited competition since the launch of Pocket3, primarily due to the challenges in balancing portability and high image quality in camera design [3] - Smartphone manufacturers are entering the handheld imaging market as their primary market growth slows, seeking new revenue streams [4] - Insta360 has demonstrated significant growth, with revenue increasing from 850 million yuan in 2020 to 5.574 billion yuan in 2024, reflecting a CAGR of 60.02% [4] Strategic Advantages - Smartphone manufacturers benefit from shared technology and supply chains with handheld imaging devices, allowing for rapid entry into the market [5] - OPPO has invested heavily in imaging technology, with over 1,000 personnel in its imaging team and an annual R&D budget exceeding 1 billion yuan [5] - The entry of smartphone manufacturers into the handheld imaging sector is expected to enhance overall industry development, despite increased competition for established players like DJI [5]