Core Viewpoint - The article discusses the competitive dynamics between DJI and Insta360, highlighting a recent price drop by DJI and the subsequent apology from Insta360's CEO, which reflects the intense rivalry in the tech industry [5][14]. Group 1: Price Drop and Consumer Reaction - On October 8, DJI initiated its largest price drop ever, with products like the Mini 4 Pro decreasing by 1,478 yuan and the Action 4 by over 950 yuan, leading to consumer backlash and claims of being "betrayed" [9][10][12]. - DJI's approach to handling price adjustments varied by location, with different policies for online and offline purchases, causing further confusion among consumers [12][13]. Group 2: Competitive Landscape - Both DJI and Insta360 are headquartered in Shenzhen, with DJI holding an 85% market share in drones and Insta360 commanding an 81.7% share in panoramic cameras, indicating a highly competitive environment [17]. - The two companies have recently begun to encroach on each other's core markets, with DJI launching an 8K panoramic camera and Insta360 introducing a panoramic drone, signaling a strategic shift in their competitive tactics [19][20]. Group 3: CEO's Marketing Strategy - Insta360's CEO, Liu Jingkang, is noted for his unconventional marketing tactics, including a public apology to DJI's customers and a cash giveaway to his team, which have garnered significant attention and showcased his unique approach to leadership [22][29].

Core Viewpoint - DJI has announced significant price reductions on several products, leading to dissatisfaction among consumers who purchased these items shortly before the price drop [3][6][19] Group 1: Price Reductions - DJI's price cuts include a reduction of 700 yuan for the Osmo Pocket 3 standard version and 900 yuan for the Pocket 3 all-in-one kit, among others [3][6] - The price reductions are part of DJI's promotional strategy for the upcoming Double Eleven shopping festival, which started on October 9 and runs until October 14 [6][19] Group 2: Consumer Reactions - Many consumers expressed feelings of betrayal and frustration on social media after purchasing DJI products just before the price drop, with comments like "backstabbed" and "purely a victim" [6][8] - Consumers who bought products through online platforms benefit from a "7-day price protection + 30-day no-reason return" policy, while those who purchased in physical stores face challenges in obtaining refunds or price adjustments [12][18] Group 3: Company Response - DJI stated that the price adjustments are part of a regular promotional arrangement and emphasized their commitment to addressing consumer feedback and improving communication [18][19] - The company acknowledged the concerns regarding the disparity in after-sales service between online and offline purchases, indicating the complexities involved in maintaining a uniform policy across different sales channels [19]

Core Points - DJI has announced price reductions on multiple products in its JD.com flagship store as part of a promotional campaign for the upcoming Double Eleven shopping festival, with discounts reaching up to 1,478 yuan on various items [1] - Consumers who purchased DJI products prior to the price drop have expressed their desire to return items for refunds, with some successfully completing the process [1] - DJI stated that the price adjustments are a regular promotional strategy for Double Eleven and emphasized their commitment to improving customer communication and support in response to consumer feedback [1][2] Summary by Category Price Adjustments - DJI has implemented significant price cuts on several products, including a 700 yuan reduction on the Osmo Pocket 3 standard version and a 1,478 yuan reduction on the Mini 4 PRO drone, effective from October 9 to October 14 [1] Consumer Reactions - Many consumers have taken to social media to express their frustration over the timing of their purchases, seeking refunds due to the recent price drops, with reports of successful returns [1] Company Response - DJI acknowledged the consumer concerns regarding the price changes and stated that they are actively communicating through various channels to provide clear guidance and support [1] - The company plans to collaborate with different channel partners to enhance the after-sales experience based on the characteristics of each platform [2]

Core Viewpoint - DJI has announced significant price reductions on various products, leading to consumer backlash and requests for refunds from those who purchased items before the price drop [1][3]. Group 1: Price Reductions - DJI's products, including the Osmo Pocket 3 and Mini 4 PRO, have seen price cuts ranging from 700 yuan to 1478 yuan, with the sale period running from October 9 to October 14 [1]. - Specific reductions include Osmo Pocket 3 standard version down by 700 yuan, Mini 3 down by 900 yuan, and Action 4 down by 1129 yuan [1]. Group 2: Consumer Reactions - Many consumers have expressed dissatisfaction on social media, with some successfully obtaining refunds for their purchases [3]. - The customer service of DJI's JD.com flagship store confirmed that products can be returned within 30 days if they are unopened and undamaged [3][5]. Group 3: Return and Price Protection Policies - DJI offers a 7-day price protection policy, allowing customers to claim a refund for the price difference if the product price drops within a week of delivery [5]. - Different return conditions apply to various products, with drones eligible for return within 30 days and power products within 15 days, subject to specific conditions [5]. Group 4: Legal Perspective - Legal experts indicate that companies have the right to set their pricing strategies and are not obligated to announce price changes in advance [6].