Group 1 - The event "Tongxiang Consumption · Quality Life" featuring Huawei and 23 partner units was launched on December 20, aiming to enhance consumer experience and promote local economic development [2] - Huawei's products showcased at the event include high-end smartphones, computers, and various ecosystem products, emphasizing strong performance and competitive pricing [2] - The event features a "double discount" strategy, combining government-issued digital consumption vouchers worth 800,000 yuan with Huawei's direct price reductions and trade-in offers, providing discounts exceeding 1,000 yuan [2] Group 2 - The digital consumption vouchers are available from December 19 to 31, allowing citizens to redeem them through the "Yunshanfu" app for the lowest annual prices at Huawei's booth and partner merchants [3] - The event also includes a cross-industry market with 23 local quality enterprises showcasing products such as local delicacies and cultural performances, enhancing the shopping experience [2][3]

Core Insights - Xiaomi's first SUV model, YU7, has seen overwhelming demand with over 280,000 pre-orders within the first hour of its launch, but the delivery timeline is projected to be extremely long, ranging from 38 to 60 weeks depending on the model [2][3][5] - Several car manufacturers, including NIO, Avita, and Zeekr, have initiated strategies to attract customers who pre-ordered the YU7 by offering deposit reimbursement for switching to their brands [2][3] - The competitive landscape is intensifying as these companies are providing various compensation schemes, such as full deposit refunds or points rewards, to entice potential buyers away from Xiaomi [2][3] Delivery Timeline and Sales Data - The YU7 is available in three versions: Standard at 253,500 RMB, Pro at 279,900 RMB, and Max at 329,900 RMB [3] - As of June 28, the total locked orders for the YU7 exceeded 240,000 units, indicating strong market interest despite the long wait times [3][5] - Xiaomi has stated that the delivery timelines are estimates based on current production capacity and may change as production efficiency improves [5] Competitive Strategies - NIO and Avita are offering to reimburse the YU7 deposit of 5,000 RMB for customers who switch to their vehicles, while Zeekr provides a points reward system [2][3] - Different dealerships have varying policies regarding deposit reimbursements, indicating a fragmented approach to customer acquisition in the market [3] - The presence of resale opportunities for YU7 orders on second-hand platforms, with some orders being sold at a premium of up to 20,000 RMB, highlights the high demand and speculative interest in the vehicle [5]