Core Insights - The article discusses the performance and market position of Xiaomi smartphones based on 10 research reports from Counterpoint Research, highlighting growth in various regions and segments [4]. Group 1: Global Smartphone Market Performance - In Q3 2025, global smartphone shipments increased by 4% year-on-year, with Samsung and Apple leading the market. Xiaomi held a 14% share, showing a 2% year-on-year growth, particularly strong in Southeast Asia, the Middle East, and Latin America [5]. - The high-end smartphone market (>$600) saw an 8% year-on-year growth in H1 2025, with Xiaomi's high-end smartphone sales increasing by 55% year-on-year, mainly driven by the Chinese market [9]. Group 2: Regional Market Insights - In Indonesia, Xiaomi maintained a 21% market share in Q2 2025, benefiting from offline channel expansion and a diverse product lineup, despite a 7% decline in overall smartphone shipments [11]. - In Vietnam, Xiaomi launched the 5G-enabled Redmi Note 14, contributing to the 50% market share of 5G smartphones in Q2 2025 [13]. - In Latin America, Xiaomi achieved double-digit year-on-year growth in Q2 2025, solidifying its position in markets like Chile and Colombia, despite challenges in Brazil [17]. Group 3: Xiaomi's Strategic Developments - Xiaomi's Q2 2025 smartphone revenue decreased by 2% year-on-year, with a revised annual shipment target of approximately 175 million units, reflecting a 5%-6% growth expectation, which is significantly higher than the industry average [35]. - The company reported a 30.5% year-on-year revenue growth in Q2 2025, with substantial growth in its automotive and consumer electronics segments, showcasing its successful diversification strategy [40]. - Xiaomi's market share in China reached 15.7% in Q2 2025, with the brand maintaining growth through competitive pricing and promotions, despite a 2% decline in overall smartphone shipments in the country [28].

Core Insights - In Q2 2025, 5G smartphones in Vietnam achieved a significant milestone by surpassing 50% of the overall smartphone shipment volume, driven by collaborative efforts across the ecosystem to promote 5G adoption [4][5]. - Despite challenges in the market and macroeconomic uncertainties leading to a decline in overall smartphone shipments, the shipment volume of 5G smartphones in Vietnam still experienced a 13% year-on-year growth in Q2 2025, indicating strong consumer demand for 5G devices since the launch of 5G services [5][7]. - The average selling price (ASP) of 5G smartphones decreased by 12% year-on-year in Q2 2025, enhancing product affordability and accessibility for consumers [5]. Market Dynamics - Global OEMs played a dominant role in driving the growth of 5G smartphone shipments in Vietnam, with Apple and Samsung contributing a combined 73% of the 5G shipment volume in Q2 2025 [7][9]. - Apple emerged as the leading brand in Vietnam's 5G smartphone market, accounting for 40% of the total 5G smartphone shipments in Q2 2025, supported by discounts and promotions on both new and older iPhone models [9]. - Samsung ranked second, with 60% of its smartphone shipments in Vietnam being 5G models, and offered promotional incentives such as three months of free 5G data for users purchasing specific models [9][10]. Competitive Landscape - OPPO ranked third in 5G smartphone shipments, leveraging its Reno14 series, which supports 5G across its entire lineup [9]. - Chinese manufacturers like Xiaomi and vivo are actively expanding their 5G product lines, with Xiaomi launching the 5G-enabled Redmi Note 14 and vivo transitioning from 4G to 5G models [10]. - The introduction of more 5G models across various price segments is expected to further accelerate the adoption of 5G smartphones in Vietnam, with projections indicating that the share of 5G smartphones in overall shipments will exceed 50% by the end of 2025 [10].