图源丨Midjourney 超大玻璃前挡、塑料车棚、塑料门帘的三轮车，乍一看还以为穿越到 90 年代的中国， 但就这么朴实 无华的 " 三蹦子 " ，却是 " 非洲手机之王 " 传音在非洲的新希望。 以下文章来源于豹变 ，作者张力 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 来源丨 豹变（ID：baobiannews） 作者丨 张力 编辑丨 邢昀 传音在非洲推出电动摩托品牌 TankVolt ，主打产品之一正是这款电动三轮车。如果不是在官网上看 到这款产品，很难想象这是 2025 年的产品。但如果市场在非洲，一切又变得合理起来，非洲人对摩 托车的要求很多，要皮实耐操，要既载人又载货，最重要的是得足够便宜。 19 年前，传音创始人竺兆江带着手机闯非洲时，就深谙非洲人民的痛点，深耕多年后，传音手机在 非洲的市场占有率超过 40% ，是毫无争议的 " 非洲之王 " 。 如今，竺兆江又在这片热土发现了新 " 蓝海 " 开始组建电动车事业部，进军两轮电动车业务。在领 英上，传音放出多个与出行相关的岗位，包括国家经理、出行业务合伙人、海外大客户经理以及电摩 产品负责人等。 TankVolt 官网也 ...

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 98.8 CNY, reflecting a dynamic price-to-earnings ratio of 20X for 2025 [5][9]. Core Insights - The company is positioned as a leader in the African mobile phone market, with a diversified product portfolio that includes smartphones, digital accessories, home appliances, and electric vehicles, aiming to create a comprehensive smart living ecosystem [2][4][27]. - The company has a strong market presence in emerging markets, with a global smartphone market share of 14.0% and ranking third among smartphone manufacturers, while maintaining over 40% market share in the African smartphone market [3][19]. - The company is focusing on high-end product development and expanding its product categories, leveraging advanced technologies such as AI and big data to enhance competitiveness in the mid-to-high-end market [8][9][19]. Summary by Sections 1. Company Overview - Founded in 2013, the company focuses on the design, research, production, sales, and brand operation of smart terminals, primarily targeting emerging markets [2][16]. - The company has established a strong brand presence with TECNO, itel, and Infinix in the smartphone segment, and has expanded into digital accessories and home appliances [2][16]. 2. Globalization and Market Expansion - The company has adopted a "global thinking, localized operation" strategy, achieving significant market share in Africa, South Asia, Southeast Asia, the Middle East, and Latin America [3][4]. - The company is expected to benefit from the growing smartphone demand in emerging markets, driven by population growth and increasing high-end product demand [3][4][19]. 3. Diversification and High-End Strategy - The company is expanding its product ecosystem to include digital accessories, home appliances, and electric vehicles, enhancing its market competitiveness [8][29]. - The company is investing in R&D to improve product quality and user experience, focusing on high-end product features such as multi-skin tone photography and AI integration [8][9][19]. 4. Financial Projections - Revenue growth is projected at 9.9%, 11.1%, and 12.9% for 2025 to 2027, with net profit growth of 1.4%, 16.1%, and 19.5% respectively [9][11].

Core Viewpoint - Transsion Holdings (688036.SH) has reportedly established a mobility division to explore the two-wheeled electric vehicle market, although the company has not confirmed this information officially [2][12]. Group 1: Business Development - The company is actively recruiting for various positions related to its mobility business, indicating that its expansion into this new sector may have already begun [2][3]. - Job postings include roles for the independent brand "REVOO," which is focused on digital marketing and global media planning, suggesting a strategic approach to brand development in the electric vehicle space [3][6]. - The recruitment efforts encompass both consumer-facing (To C) marketing roles and enterprise-focused (To B) product development positions, targeting markets in Latin America and Africa [3][12]. Group 2: Financial Performance - Transsion's mobile phone business is facing growth challenges, with a reported revenue of 68.758 billion yuan in 2024, reflecting a year-on-year increase of 10.31% [12]. - The net profit attributable to shareholders was 5.549 billion yuan, showing a slight increase of 0.22%, while the net profit after excluding non-recurring items decreased by 11.54% to 4.541 billion yuan [12]. - The gross margin for the mobile phone business fell to 20.62%, down 2.63 percentage points from the previous year, with the gross margin in its core African market declining from 30.05% to 28.59% [12]. Group 3: Market Context - The two-wheeler market in Africa presents potential due to a large population and low vehicle ownership, with motorcycles being a common mode of transport [13]. - Challenges include weak electrical infrastructure, lack of charging facilities, limited purchasing power among local consumers, and the complexities of establishing production and supply chains [13]. - The company has previously shown interest in the broader mobility market, including four-wheeled electric vehicles, indicating a cautious and low-profile exploration of new opportunities [13].