Core Viewpoint - Gree Electric Appliances is focusing on diversifying its business and expanding its global presence, with plans for product development and market expansion in both domestic and international markets [1][4]. Group 1: Business Development - Gree Electric Appliances is structured into two main business areas: consumer electronics and industrial equipment, with air conditioning as the core of the consumer electronics segment [1]. - The company is facing growth challenges in its air conditioning business and is looking to ice washing and home appliances as new growth points, with plans to accelerate product development in these areas by 2025 [1][3]. - The company reported a revenue decline of 10.3 billion yuan year-on-year, primarily due to underperformance in its diversified business [3]. Group 2: Product and Market Strategy - Gree Electric Appliances is actively promoting its "Dong Mingzhu Healthy Home" initiative, with over 600 stores upgraded and plans to complete 3,000 store renovations by 2025 [2]. - The company is expanding its product offerings in the smart equipment sector, targeting the new energy vehicle market with three new components and launching various robotic products for different industrial applications [3]. - Gree's overseas sales revenue reached 28.202 billion yuan in 2024, a year-on-year increase of 13.25%, with a gross margin of 24.01% [4]. Group 3: Brand Strategy - The company has introduced a new air conditioning sub-brand "Jinghong," which aims to capture the market with high cost-performance advantages and complement the main Gree brand [5]. - The Jinghong brand will adopt a differentiated pricing strategy to meet the needs of price-sensitive consumers, thereby enhancing the overall product matrix of Gree Electric Appliances [5].