Core Viewpoint - The decline in Simply Good Foods' shares is primarily attributed to a below-consensus outlook for the upcoming year rather than ongoing challenges with the Atkins brand [1] Company Strategy - Simply Good Foods is in the process of revitalizing the Atkins brand by trimming underperforming SKUs while focusing on innovation in high-protein, low-sugar snack bars and shakes [1][2] - The company has not indicated any plans to dispose of the Atkins brand, with management reaffirming commitment despite recent impairment charges and lowered revenue expectations [3] Market Trends - The increasing use of GLP-1 weight-loss drugs in the US is expected to support Atkins, as users will require protein- and fiber-rich foods [4] - A broader trend towards protein consumption is also noted, with other companies like Supreme acquiring weight-loss brands to capitalize on this shift [4] Financial Outlook - The outlook for fiscal year 2026 reflects a balance between long-term ambitions, growth expectations for Quest and OWYN, and challenges such as reduced distribution for Atkins and inflation-related cost pressures [6] - Bernstein analyst Alexia Howard noted that the recent decline in Simply Good Foods' share price appears oversold, given the company's alignment with consumer interest in high-protein and low-sugar products [6] Brand Performance - Despite the challenges, 75% of Atkins brand sales, which now account for only 25% of total company sales, are reportedly growing healthily with solid margins [7]

Core Viewpoint - Supreme is strategically acquiring SlimFast to leverage the growing demand for GLP-1 weight-loss drugs, positioning itself to enhance its product offerings in the nutrition and wellness sector [1][7]. Group 1: Acquisition Details - Supreme is purchasing SlimFast assets in the UK, Ireland, and Europe from Glanbia for approximately £27 million ($36.2 million) [2]. - The deal includes a deferred payment of $9 million to be made within the next 15 months, bringing the total transaction value to £20.1 million [4]. - Glanbia previously sold SlimFast's North American assets to Heartland Food Products Group, with the financial terms of that deal undisclosed [3]. Group 2: Financial Performance - SlimFast's UK and European assets generated revenue of £25.5 million and an adjusted gross profit of £9.7 million for the year ending December 2024 [5]. Group 3: Market Expansion Opportunities - The acquisition provides Supreme with upsell opportunities across approximately 55,000 retailers, including cash-and-carry, B2C e-commerce, and convenience outlets that currently do not stock SlimFast products [6]. - Supreme plans to explore international market expansion for SlimFast, excluding the Americas, Australasia, the Caribbean, and the Philippines [6]. Group 4: Strategic Fit - Supreme's CEO emphasized that SlimFast is a complementary addition to the company's existing drinks and wellness category, highlighting the potential for product innovation and market presence enhancement [7].

Acquisition Details - Heartland Food Products Group has acquired the rights to the SlimFast brand in North America from Glanbia, with financial terms undisclosed [1] - The acquisition includes SlimFast's sale in the US, Canada, and Mexico, with ongoing processes for other jurisdictions [2] Glanbia's Strategic Shift - Glanbia classified SlimFast as a "non-core" asset in February 2023, following its acquisition of the brand in 2018 for $350 million [2][3] - The decision to exit SlimFast and Body & Fit was part of Glanbia's portfolio review to focus on high-growth opportunities [3] Performance Insights - Glanbia's Performance Nutrition unit reported a 3.8% decline in revenue to $850 million for the six months ending July 5, with volumes down 3.5% [6] - Excluding SlimFast and Body & Fit, revenue in the Performance Nutrition unit fell by 1.5% [6] - Overall, Glanbia reported a 6.1% increase in revenue to $1.93 billion for the first half of the year [7] Future Outlook - Heartland's CEO emphasized the commitment to healthier living through the addition of SlimFast, aligning with the Splenda brand to address consumer needs in weight management and sugar reduction [4][5]

Group 1 - Heartland Food Products is acquiring SlimFast from Glanbia to enhance its portfolio in the better-for-you offerings segment [3][4] - The acquisition aligns with consumer trends focused on weight loss and reduced sugar intake [3][4] - SlimFast has experienced a significant decline in sales since 2022, partly due to competition from GLP-1 drugs that suppress appetite [4][6] Group 2 - SlimFast, established in 1977, offers a range of diet shakes, bars, meals, snacks, and other supplement foods [6] - Glanbia purchased SlimFast for $350 million in 2018 but has since faced challenges in the diet category, leading to a non-cash impairment charge of $91.4 million in February [6]

Core Viewpoint - Irish-based nutrition supplement maker Glanbia has agreed to sell its weight management brand SlimFast US to Heartland Food Products Group for an undisclosed sum [1] Company Summary - Glanbia is divesting its SlimFast brand, indicating a strategic shift in its portfolio [1] - The financial details of the transaction have not been disclosed, leaving the market without specific valuation insights [1] Industry Summary - The sale reflects ongoing trends in the nutrition supplement industry, where companies are reassessing their brand portfolios to focus on core competencies [1] - The acquisition by Heartland Food Products Group may signal a consolidation trend within the weight management segment of the nutrition market [1]