Core Insights - Starbucks CEO Brian Niccol confirmed that the company is deeply engaged in artificial intelligence (AI) trials, with a focus on enhancing customer service and operational efficiency [2][3] - The internal AI tool "Green Dot Assistant" has been implemented to assist baristas in daily operations, providing quick solutions to equipment issues and drink preparation methods [2] - The company aims to integrate AI into its app for a frictionless ordering experience, allowing customers to place orders through voice commands [6][7] AI Implementation - The "Smart Q" backend technology addresses operational chaos caused by multiple ordering channels, improving order processing speed and accuracy [4][5] - The system ensures that customers receive their drinks within four minutes and allows real-time tracking of order status through digital displays [5] Future Vision - Starbucks plans to enhance its app with AI capabilities to predict customer orders, aiming for a seamless experience where customers can order without opening the app [6] - The company is shifting its strategic focus from efficiency to providing exceptional customer service, emphasizing the importance of baristas in creating personalized experiences [7] Broader AI Applications - Niccol mentioned that Starbucks is exploring AI applications in various business areas, including visual recognition, inventory management, and demand forecasting, although these are not yet widely implemented [8]