（原标题：呷哺呷哺、西贝，给员工们分钱救市丨消费参考） 21世纪经济报道记者贺泓源、实习生李音桦 如何激发员工的工作积极性，成为餐饮老板们当下最关心的问题。 12月22日，据呷哺呷哺披露，其第二次启动"凤还巢"合伙人计划。该计划的核心，似乎是向员工分红。 呷哺呷哺集团创始人、董事长贺光启就对外表示，推行"凤还巢"合伙人制，就是要搭建平台，让大家 从"职场打工人"变身"事业合伙人"，充分调动员工积极性。 据该公司透露，7月，呷哺呷哺首次启动"凤还巢"合伙人计划，并与第一批合伙人签约以来，对合伙门 店的管理费率下调了2%，分红周期由季度发放调整为月度，也激发了更多潜在员工加入的积极性。 目前，呷哺呷哺合伙人门店已增至13家，内部合伙人增至50余人。 作用是明显的。呷哺呷哺首批合伙人门店营收同比增长超30%，利润率达30%以上。"员工角色转变为 合伙人后，工作积极性显著增强，主动延长打烊时间、精细化管控避免食材浪费，并通过优化人员排班 提高工作效率，提升了门店整体运营成效。"贺光启称。 西贝也在做着类似尝试。 "将人工成本率从行业平均25%提升至30%，给一线员工更高收入。"今年5月，西贝创始人贾国龙对21 世纪经 ...

Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][3][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks has been criticized for potentially violating privacy regulations, as users were not adequately informed about the marketing use of their location data [5][6][7]. - The company's privacy policy did not clearly state the use of location data for marketing purposes, which is a requirement under China's personal information protection laws [7][10]. Group 2: Industry Practices - The article notes that excessive data collection practices are common in the tea and coffee industry, with consumers expressing dissatisfaction over the collection of personal information such as phone numbers and location [10][11]. - Regulatory bodies have begun to scrutinize these practices, with Starbucks and other brands like Luckin Coffee and CoCo being called out for improper data collection [10][11]. - The competitive landscape in the digitalized restaurant market is driving brands to rely heavily on user data for targeted marketing and customer retention strategies [10][11]. Group 3: Company Response - In response to the complaints, Starbucks confirmed that it has discontinued the location-based promotional feature and emphasized its commitment to user privacy and experience improvement [8][11]. - The company is under pressure to enhance its promotional strategies, as indicated by a recent decline in average transaction value despite a growth in store transaction volume [11].

Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks to send notifications when users are near stores has been criticized for not being clearly stated in the app's privacy policy [4][5]. - The article emphasizes that location information is sensitive personal data and must be handled with care, requiring clear consent and purpose disclosure according to domestic regulations [7][8]. Group 2: Industry Practices - The article notes that the collection of user data, including phone numbers and location, has become standard practice in the food and beverage industry, leading to consumer dissatisfaction [10]. - Regulatory bodies have begun to scrutinize companies like Starbucks for their practices of inducing users to provide personal information, with multiple companies being called out for similar issues [10][11]. - The competitive landscape in the food and beverage sector is driving brands to rely heavily on data for digital operations, marketing, and customer retention strategies [10][11]. Group 3: Company Responses - In response to the complaints, Starbucks confirmed that the location-based promotional feature has been discontinued and expressed commitment to improving privacy protection and user experience [8][11]. - The article highlights that Starbucks is under pressure to enhance promotions and customer engagement through its app, especially as it faces competition from other brands like Luckin Coffee, which has successfully built a large user base [11].

Core Viewpoint - The article discusses the growing concern over privacy issues related to location-based marketing strategies employed by coffee and tea brands, particularly Starbucks China, which has faced complaints regarding excessive personal data collection and marketing push notifications based on users' real-time locations [1][4][8]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about being "tracked" by the app [4][8]. - The use of "geo-fencing" technology by Starbucks, which triggers notifications when users are near a store, has been criticized for not being clearly outlined in the app's privacy policy [5][6][8]. - The article highlights that many consumers have expressed dissatisfaction with the excessive collection of personal information by digital food and beverage services, indicating a broader trend in the industry [4][9]. Group 2: Regulatory Environment - Regulatory bodies have begun to scrutinize the practices of companies like Starbucks for frequently soliciting sensitive personal information, leading to multiple investigations and warnings [9][10]. - The article notes that in June 2023, Starbucks was among 64 mobile applications cited for improper collection and use of personal information [9]. Group 3: Industry Trends - The competitive landscape in the beverage industry is driving companies to rely heavily on data for digital operations, marketing, and customer retention strategies [9][10]. - Starbucks reported a 4% increase in store transaction volume for 2025, but a 5% decrease in average transaction value, prompting the company to enhance promotional efforts through its app [9][10]. - Other brands in the industry, such as Luckin Coffee and CoCo, have also faced similar complaints regarding data privacy, indicating a widespread issue across the sector [9][10].

Core Viewpoint - The article discusses the implications of location-based marketing in the food and beverage industry, particularly focusing on Starbucks China and the privacy concerns arising from its use of geofencing technology for targeted promotions. Group 1: Company-Specific Insights - Starbucks China has faced privacy complaints regarding its app's use of geolocation to send promotional notifications to users, raising concerns about being "tracked" [1][2] - The company confirmed that it has discontinued the geolocation-based promotional feature in response to user feedback and is committed to improving privacy protection [5] - Starbucks has previously been criticized for excessive data collection practices, including the solicitation of personal information such as phone numbers and location data [5][6] Group 2: Industry Trends and Challenges - The food and beverage industry is increasingly relying on digital tools and data collection for competitive advantage, with many brands, including Luckin Coffee and CoCo, also facing scrutiny for similar privacy issues [6][7] - The competitive landscape has intensified, with Starbucks reporting a 4% increase in store transaction volume but a 5% decrease in average transaction value, prompting the company to enhance promotional efforts [6][7] - The reliance on user data for personalized marketing raises significant privacy concerns, necessitating compliance with regulations that require clear user consent and purpose disclosure [4][7]

Core Viewpoint - The article discusses the privacy concerns surrounding Starbucks China's use of location-based marketing through its app, highlighting the tension between digital marketing strategies and compliance with personal information protection laws. Group 1: Privacy Concerns - Starbucks China faces a privacy complaint regarding its app's use of location-based push notifications, which some users perceive as intrusive tracking [1][3] - The app's privacy policy does not explicitly mention the use of location data for marketing purposes, raising compliance issues under China's personal information protection laws [3][4] - The company confirmed that the location-based marketing feature has been discontinued in response to user feedback [3] Group 2: Industry Practices - The use of location services for marketing is common in the beverage industry, with many brands collecting sensitive personal information such as phone numbers and location data [4][5] - Other companies in the industry, including Luckin Coffee and CoCo, have also faced scrutiny for similar practices of excessive data collection [4][5] - The competitive landscape in the beverage market drives companies to rely heavily on user data for personalized marketing and customer retention strategies [5] Group 3: Regulatory Environment - Regulatory bodies have begun to focus on the practices of beverage brands regarding personal information collection, with multiple companies being called out for violations [4][5] - The article notes that in June 2023, Starbucks and 64 other mobile applications were reported for improper collection and use of personal information [4]

星巴克首席执行官布莱恩·尼科尔。图片来源：Eugene Gologursky/Getty Images for Fast Company 星巴克（Starbucks）首席执行官布莱恩·尼科尔证实，这家咖啡巨头正在深入开展人工智能试验。他透 露，公司内部已开发出可实时协助员工工作的系统，并暗示未来星巴克App或将具备"先于顾客下单"就 能预测点单的能力。 在旧金山举行的赛富时（Salesforce）年度技术盛会Dreamforce上，尼科尔强调，尽管星巴克目前在AI领 域仍处于学习和试验阶段，但该技术已经开始助力公司实现再次成为"全球最佳客户服务企业"的目标。 这些AI举措是尼科尔上任CEO一年多来推动战略转型的重要组成部分。星巴克正将战略重心从效率与 任务导向，转向重新聚焦于提供卓越的客户服务体验，确保咖啡师能获得充足的资源和支持，为顾客制 作更具个性化的饮品。例如，7月，尼科尔叫停了强调"减少人际互动、增加移动端下单自提点"的策 略，转而回归由传奇CEO霍华德·舒尔茨所倡导的"第三空间"理念，让门店再次成为人们放松、社交与 交流的场所。到了10月，尼科尔进一步加码，以10亿美元重组计划全面推动这一战略落地。 ...

Core Insights - Starbucks reported third-quarter earnings that fell short of market expectations, with same-store sales and profits declining, yet the CEO highlighted progress in the company's revitalization plan and growth in the Chinese market for the first time in 2023, leading to a post-market stock price increase of 4.6% [2][6]. Financial Performance - Revenue for the third quarter was $9.5 billion, exceeding analyst expectations of $9.31 billion [2]. - Same-store sales decreased by 2%, worse than the expected decline of 1.3% [2]. - Net profit for the quarter was $558.3 million, or $0.49 per share, significantly down from $1.05 billion or $0.93 per share in the same period last year [2]. - Adjusted earnings per share were $0.50, below the analyst forecast of $0.65 [2]. Market and Operational Developments - Despite the decline in same-store sales globally for six consecutive quarters, the Chinese market showed signs of recovery with a 2% increase in same-store sales and a 6% rise in transaction volume [7]. - The CEO mentioned that the company has reduced store construction costs by 30% and is implementing new projects to enhance customer service and sales [6][8]. - The company is focusing on improving the customer experience by increasing staff and prioritizing in-store and drive-thru orders [6]. Future Outlook and Strategic Initiatives - Starbucks plans to invest $500 million in human resources for U.S. company-operated stores over the next year [8]. - The company is adopting a cautious approach for the remainder of the fiscal year due to uncertainties in the consumer market [8]. - Looking ahead to fiscal 2026, Starbucks intends to launch several new products and services, including a revamped app and a refreshed loyalty program [8].