"这段时间以来，'反内卷'工作取得了积极进展，行业主流车企也主动作为，加强自律，特别是快速采取了实质性举措带头维护供应链稳定，维护供应商利 益。" 2025年7月10日至12日，以"提质向新，智赢未来"为主题的"2025中国汽车论坛"在上海嘉定举行。中国汽车工业协会常务副会长兼秘书长付炳锋分享了其对 汽车行业"内卷式"竞争的看法。付炳锋特别提到，"工信部的官网平台发布了《供应链账期举报机制》，我相信行业治理会在今后加速推进。" 对于供应商账期，宝马集团大中华区总裁兼首席执行官高翔（Sean Green）向《中国经营报》等媒体记者直言，承诺缩短对供应商的付款账期是积极的第一 步。"有言道，'公平在，赛场兴'。" 中国科学技术协会主席万钢、地平线总裁陈黎明、汽车之家执行董事兼CEO杨嵩等与会嘉宾在演讲中频频抛出尖锐观点，针对产业链痛点直击要害，既有对 恶性"价格战"的深刻反思，也不乏构建全球竞争力的创新路径建议。 杨嵩指出，"近年来汽车市场呈现'明增暗降'态势，厂商陷入多劳寡得的困境。在行业'内卷'持续深化的当下，车企正通过向内降本增效、向外产能出海寻求 破局之道。" 推动汽车向"质量标杆"迈进 "作为上海打造世 ...

Core Insights - The intelligent driving industry is at a critical inflection point, with the potential for rapid growth or falling into an innovation gap as technology penetration reaches 10% to 20% [4] - The future growth of mid-to-high level intelligent driving is supported by three main factors: its central role in China's smart connected new energy vehicle strategy, the decreasing costs and increasing accessibility of advanced driving features, and strong consumer demand for intelligent features in vehicle purchases [4] Industry Trends - Intelligent driving is a core component of China's "14th Five-Year Plan" and is expected to drive the automotive industry from manufacturing to intelligent manufacturing [4] - The cost of advanced driving features has decreased significantly, with functionalities like urban NOA and highway NOA now available in vehicles priced below 150,000 yuan, accelerating the "smart driving equality" movement [4] - Consumer surveys indicate that intelligent features are among the top factors influencing the purchase of new energy vehicles, with a strong emphasis on intelligent driving and smart cockpit features in high-end models [4] Challenges - Despite advancements, intelligent driving still faces challenges, particularly in urban NOA, which is currently at a "usable" level but not meeting user expectations [5] - Issues include the system's performance in complex scenarios, limited operational design domain (ODD), and high costs, necessitating improvements in both system performance and application range [5] Technological Innovations - Horizon has made significant breakthroughs in four core areas: algorithms, software architecture, computing power, and data/engineering capabilities [6][7][8] - The Vision Mamba algorithm represents a key advancement in visual perception technology, achieving a 2.8 times increase in computation speed and an 87% reduction in GPU memory usage [6] - The new Senna multi-modal architecture integrates sensor and map data for improved vehicle control, resulting in over a 40% reduction in average planning displacement error and a 45% decrease in collision rates [6] Product Development - Horizon has launched the Horizon SuperDrive urban assistance driving system, which utilizes a combination of cameras and radar to enable full-scene intelligent driving without high-precision maps [9] - The system has demonstrated its ability to handle complex driving scenarios and is set for mass production this year [9] Future Outlook - The future of intelligent driving is expected to evolve towards hardware integration and software unification, with a focus on creating user-friendly intelligent driving products [9]

Core Insights - The 15th China Automotive Forum will be held in Shanghai from July 10 to 12, 2025, focusing on the theme "Quality Improvement and New Directions for Intelligent Driving" [1] - Dr. Chen Liming, President of Horizon Robotics, delivered a keynote speech discussing the latest research and industry insights in the field of intelligent driving [1] Industry Trends - Intelligent driving is at a critical inflection point in China, driven by three main factors: its significant role in the national strategy for smart connected new energy vehicles, the industry's push for technology democratization, and increasing consumer demand for intelligent features in electric vehicles [3][7] - The functionality of Highway Navigation on Autopilot (NOA) is becoming more user-friendly, while urban NOA is still in a "usable" stage, facing challenges such as complex traffic conditions and system performance issues [7] Technological Innovations - Horizon Robotics has made significant advancements in visual perception algorithms, evolving from traditional methods to the new Vision Mamba algorithm, which improves computational efficiency and resource optimization [11] - The Senna architecture combines end-to-end models with Visual Language Models (VLM), demonstrating over 40% reduction in average planning displacement error and 45% decrease in average collision rates compared to traditional models [14] Chip Technology - The Journey 6 series chips from Horizon Robotics cover a full range of intelligent driving applications, with the Journey 6P chip innovating in areas such as function, floating-point operations, and memory management, effectively reducing system deployment costs [17] Data and Engineering Capabilities - Horizon Robotics has introduced a solution combining reinforcement learning with world models, enabling continuous interaction with the environment for autonomous learning and optimization [19] - The company has achieved ISO 8800 certification for road vehicle safety and AI, providing over 8 million solutions and aiming to exceed 10 million this year, supporting over 200 vehicle models [19] Product Launches - The Horizon SuperDrive (HSD) for urban driving utilizes a one-stage end-to-end model and is set to enter mass production this year, featuring a configuration of 11 cameras and 1 millimeter-wave radar [22] - Horizon Robotics emphasizes its commitment to serving both domestic and global markets, collaborating with major international companies like Bosch and Denso [22]

Investment Rating - The report initiates coverage with a "Buy" rating for Horizon Robotics, setting a target price of HK$8.60, representing a potential upside of 33% from the current price of HK$6.46 [1][6][10]. Core Insights - Horizon Robotics is positioned as a key beneficiary in the high-end assisted driving industry, with a strong market share exceeding 40% in China's OEM advanced driver assistance systems (ADAS) market as of 2024 [7][29]. - The company is expected to benefit significantly from the global growth potential of smart driving, with projections indicating that global and Chinese smart vehicle sales will reach approximately 80 million and 30 million units by 2030, respectively [7][29]. - The unique BPU (Brain Processing Unit) architecture of Horizon Robotics provides a competitive edge by optimizing hardware and software collaboration, achieving higher computational efficiency at lower power consumption [30][42]. Financial Projections - Revenue forecasts for Horizon Robotics are projected at RMB 3.43 billion, RMB 5.41 billion, and RMB 7.46 billion for the years 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 43.7%, 57.9%, and 37.9% [9][31]. - The company is expected to achieve profitability in 2027, with a projected net profit of RMB 901 million, following losses in the preceding years [9][31]. Market Comparison - The report compares Horizon Robotics with peers such as NVIDIA, ARM, Mobileye, and Black Sesame Intelligence, applying a 20x price-to-sales (P/S) ratio to derive the target price [32][71]. - The competitive landscape indicates that Horizon Robotics has established itself as a leader in the mid-to-low-end smart driving hardware market, with plans to penetrate the high-end market further with the launch of the Journey 6 series chips [71][72]. Product Solutions - Horizon Robotics offers three main smart driving solutions: Horizon Mono, Horizon Pilot, and Horizon SuperDrive, catering to different levels of driving assistance [44][60]. - The Journey 6 series chips, set to launch in 2025, will cover a wide range of smart driving needs, enhancing the company's product matrix [62][67].

Core Insights - The 2025 International Automotive and Supply Chain Expo in Hong Kong showcased Horizon Robotics' Horizon SuperDrive (HSD) and the Journey 6 series, highlighting the future direction of intelligent driving technology [1][2] - Horizon Robotics' HSD received the 2025 China Automotive Supply Chain Innovation Achievement Award for its human-like driving experience and reliable technology [2] - The company aims to provide optimal performance and flexible upgrade solutions for intelligent driving, leveraging its decade-long experience in hardware-software integration [2][4] Company Developments - Horizon Robotics presented its full-stack technology achievements at the expo, emphasizing its role as a leader in the global automotive industry's transformation [2] - The HSD system is the first fully integrated urban auxiliary driving system developed in China, utilizing the Journey 6P computing solution for enhanced safety and user experience [2][3] - The company has partnered with Chery Group for the mass production of HSD, which will debut in the "Falcon" model under the Starway brand in 2025 [3] Market Position - Horizon Robotics is a leading provider of advanced driver assistance and high-level autonomous driving solutions, having established partnerships with over 40 automotive brands and produced over 8 million units of its solutions [4] - The company has secured collaborations with major Tier 1 suppliers like Bosch, Denso, and ZF, contributing to the development of differentiated intelligent driving solutions [4] - Horizon Robotics plans to raise approximately HKD 46.74 billion through a share placement to accelerate business expansion and enhance R&D capabilities [4]

Core Insights - The 2025 International Automotive and Supply Chain Expo in Hong Kong showcased cutting-edge vehicles and technologies, highlighting the future of transportation [2] - Horizon Robotics, a leading smart driving technology company, presented its Horizon SuperDrive (HSD) and Journey 6 series, receiving the 2025 China Automotive Supply Chain Innovation Achievement Award [2] - The company emphasizes its commitment to technological innovation and aims to provide optimal, flexible, and upgradable smart driving solutions for global customers [2] Company Developments - Horizon Robotics introduced the "User Trust in Smart Driving" formula, focusing on safety, professionalism, and intimacy to enhance user experience in urban driving [3] - The HSD system features an end-to-end architecture that ensures seamless operation from photon input to trajectory output, providing a human-like driving experience [3] - The system incorporates end-to-end reinforcement learning and a digital twin world to continuously improve driving capabilities [3] Product Offerings - HSD offers various configurations to meet diverse user needs, including HSD 300 for general urban driving, HSD 600 for high-performance L2 urban driving, and HSD 1200 for all-scenario driving [4] - The modular design of the Horizon Cell "magazine system" allows for easy upgrades of the onboard computing platform, similar to upgrading a personal computer [3][4] Market Collaborations - Horizon Robotics has partnered with Chery Group for the mass production of HSD, which will debut in the "Falcon" model under the Exeed brand, expected to launch in Q3 2025 [5] - The company has established close collaborations with leading Tier-1 companies such as Bosch, Denso, and ZF, with over 8 million units of its pre-installed solutions shipped to date [5] - Currently, one in three smart vehicles in the market is equipped with Horizon's driving assistance solutions [5]

摘要 ► 地平线：国产智驾方案龙头 历经十年蝶变 公司深耕全场景智能驾驶解决方案，持续加速产品迭代，已经形成汽车解决方案为主、非车解决方案作为补充的业务布局，核心业务汽车解决方案由"产品解决方案+授权服 务业务"双轮驱动。公司已建立起庞大优质客户群，覆盖全球头部主机厂和汽车Tier1，截至2024年底，公司累计车型定点达310多款车型。2021-2024年，公司营业收入从4.7亿 元大幅增长至23.8亿元，CAGR达72.2%。 ► 行业端：智驾平权提速 龙头供应商迎来机遇期 行业增速层面， 比亚迪、吉利、奇瑞、长安、广汽等纷纷发布"智驾平权"战略，高阶智驾有望迎来加速渗透拐点，智能驾驶正在从高端市场向主流价格区间渗透，2025年有 望成为智驾平权元年； 自研vs第三方层面， 我们认为全栈自研资金、人才与技术门槛极高，自研芯片的年需求量若低于100万片很难具备经济性。随着智驾平权加速，行业即 将快速收敛，具备强软硬一体能力的龙头第三方供应商能够对主机厂快速赋能，正在迎来发展机遇； 人形机器人层面， 2025年或将成为人形机器人规模化量产元年，人形机 器人主控芯片远期市场规模为百亿级别。机器人与智能汽车在产业链 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook on its future performance [4][6]. Core Insights - The company is positioned as a leading provider of domestic intelligent driving solutions, having undergone significant transformation over the past decade. It has established a comprehensive product portfolio that includes both automotive and non-automotive solutions, with a strong focus on intelligent driving technology [1][15]. - The intelligent driving industry is expected to accelerate its penetration into mainstream markets, with 2025 projected to be a pivotal year for "intelligent driving equality." Major automotive manufacturers are increasingly adopting intelligent driving strategies, which will create opportunities for leading suppliers [2][48]. - The company has built a robust ecosystem that empowers partners in the intelligent driving space, leveraging its complete technology stack that spans algorithms, specialized processing architectures, and development tools [3][4]. Summary by Sections Company Overview - The company has evolved into a key player in the intelligent driving sector, providing comprehensive advanced driver assistance systems (ADAS) and high-level autonomous driving (AD) solutions. It has a significant market share in the domestic market, exceeding 40% in the advanced driving assistance segment [15][18]. - The company has established a large and high-quality customer base, with over 310 models targeted for production by the end of 2024, reflecting its strong market presence [29][39]. Industry Insights - The intelligent driving market is witnessing a shift towards affordability, with traditional manufacturers like BYD and Geely launching strategies to democratize intelligent driving technology. This trend is expected to reshape the industry landscape [2][48]. - The report highlights the importance of third-party suppliers in the intelligent driving ecosystem, as they can provide scalable solutions to traditional manufacturers, thereby accelerating the adoption of advanced driving technologies [12][13]. Financial Performance - The company has experienced significant revenue growth, with a compound annual growth rate (CAGR) of 72.2% from 2021 to 2024, increasing from 467 million RMB to 2.384 billion RMB. The automotive solutions segment accounts for 97% of total revenue, with a strong contribution from licensing and service fees [39][46]. - The gross margin has remained stable, with an increase to 79% in 2024, driven by the higher proportion of high-margin licensing and service revenues [39][46]. Future Outlook - The company is expected to continue expanding its market share in the intelligent driving sector, with projected revenues of 3.603 billion RMB, 5.264 billion RMB, and 7.645 billion RMB for 2025, 2026, and 2027, respectively [4][5].

点击招商研究小程序查看PDF报告原文 地平线机器人是中国乘用车高级辅助驾驶（ADAS）和高阶智能驾驶（AD）解决方案的领军企业。公司坚持软硬结合技术路径，硬件芯片可实现低中高 级市场全覆盖，同时打造芯片+算法+工具链的全栈解决方案，全方位赋能车企及生态伙伴。随着征程6系列陆续搭载上车及HSD的量产，我们预计公司有 望充分受益于智驾平权趋势下的高阶智驾渗透率加速提升，实现定点加速突破、市场份额及营收快速扩张。首次覆盖，给予"**"评 级 。 地平线机器人是国内领先的智能驾驶芯片和解决方案供应商。 公司成立于2015年，专注乘用车高级辅助驾驶（ADAS）和高阶智能驾驶（AD）领域， 2017年至今发布多代征程系列芯片，2025年征程系列芯片累计出货将超1000万件；软硬一体打造的Horizon Mono/Pilot/SuperDrive智驾方案已实现商业化落 地。公司客户包含大众集团、比亚迪、理想、奇瑞、吉利等主流车企，2024年公司在中国OEM ADAS/AD市场份额分别超40%/30%，排名第一/第二。受 益于智驾功能渗透、定点车型快速突破，近年来公司营收实现强劲增长，2021-2024年CAGR达72%，2 ...

44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 44444444444444444444444444444444444444444444444444444444444444444444444444444444444444444444 地平线机器人公司深度：智驾平权"最大公 约数"，乘渗透率东风加速全域征程 ——地平线机器人（9660.HK）公司深度报告 2025 年 5 月 15 日 庞倩倩 计算机行业首席分析师 执业编号：S1500522110006 邮箱：pangqianqian@cindasc.com ...