Group 1 - The North American International Consumer Electronics Show (CES 2026) has commenced in Las Vegas, showcasing TCL's innovations across its three core industries: smart terminals, semiconductor displays, and new energy photovoltaics, under the themes of "Screen Universe" and "AI Life" [1] - TCL is participating in CES for the 33rd time, with a booth area of 2,453 square meters, making it the largest Chinese brand at the event for several consecutive years [1] Group 2 - TCL's display products are positioned as key interactive carriers in the AI era, with a focus on creating a comprehensive "Screen Universe" ecosystem through full-size and multi-scenario layouts [3] - The flagship TCL X11L SQD-Mini LED TV, featuring Super Quantum Dot and Super Butterfly Wing technology, offers five core advantages including high color gamut, no color bleeding, more zones, higher brightness, and a thinner design [3] - The newly launched SQD-Mini LED TV Q10M series aims to break the barriers of top-tier picture quality, making premium audiovisual experiences accessible to a wider audience [3] Group 3 - TCL's founder and chairman, Li Dongsheng, highlighted the company's 27-year global journey since its expansion into Vietnam in 1999, with a goal to "recreate five TCLs" overseas as it celebrates its 45th anniversary [5] - The North American regional operations center serves as a model for entering high-end markets, with TCL establishing a research center in Silicon Valley and a manufacturing base in Mexico to support its North American business [5] - TCL ranks second in TV shipment volume in the North American market, leveraging local R&D, production, and marketing [5] - As a global partner of the Olympics, TCL enhances communication with consumers through sports and cultural initiatives, including sponsorship of the NFL and the TCL Chinese Theatre in Hollywood [5] - The company plans to strengthen its position in technology-intensive industries, focusing on R&D in AI applications and next-generation display technologies, while exploring foundational and cutting-edge "technology deep waters" [5]

Core Viewpoint - TCL showcases its innovative achievements at CES 2026, emphasizing its commitment to the "screen universe" and "AI life" through its participation in the event, marking its 33rd attendance and maintaining its status as the largest Chinese brand exhibitor [1] Group 1: Product Innovation - TCL's display products are positioned as key interactive carriers in the AI era, with a focus on creating a comprehensive "screen universe" ecosystem through various applications from smart homes to intelligent cockpits [3] - The TCL X11L SQD-Mini LED TV, making its North American debut, features advanced technologies that enhance color accuracy, brightness, and overall design, positioning it as a leader in Mini LED technology [3] - The world's first printed OLED vehicle screen by TCL, designed for high-end smart cockpit interactions, boasts over 90% material utilization, representing a significant upgrade in display quality at a lower cost [5] Group 2: AI Integration - TCL is actively integrating AI into its products, focusing on health and comfort, with innovations like the TCL X3 Pro Project eSIM AR glasses, which offer independent communication capabilities and various AI functions [7] - The company anticipates a 29.6% year-on-year increase in global air conditioner sales, projecting over 20 million units sold in 2024, highlighting its commitment to enhancing user experience through AI applications [7] Group 3: R&D Investment - TCL has invested over 60 billion yuan in R&D from 2019 to 2024, with a total of 119,352 patents filed as of November last year, underscoring its dedication to technological advancement [9] Group 4: Global Expansion - TCL's global journey, initiated in 1999, is now in its 27th year, with a focus on strengthening its global presence and innovation capabilities, particularly in North America, where it ranks second in TV shipments [10] - The company aims to deepen its engagement in high-tech industries and advance upstream in the supply chain, while continuing to invest in R&D and exploring cutting-edge technologies [10]