Tencent Music Entertainment Group Investor Presentation (NYSE: TME & HKEX: 1698) March 2026 Disclaimer 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25 3Q25 4Q25 TME online music paying users (mm) TME online music paying ratio High-quality content and services continuously driving paying user loyalty 24.1% 127.4 1 Note: 1. Paying ratio is calculated by dividing the number of online music paying users by online music MAUs. 2. We adopted the nu ...

Company Overview - TME's online music paying users reached 125.7 million in 3Q25, with a paying ratio of 22.8%[8] - The platform boasts over 260 million music and audio tracks[12] - TME's last twelve months (LTM) total revenues as of 3Q25 were RMB 31.7 billion, with an adjusted net margin of 30.7%[12] - The company holds a strong cash position with RMB 36.08 billion in cash, cash equivalents, term deposits, and short-term investments[13] - Online music MAUs reached 551 million, with a monthly ARPPU of RMB 11.9, representing a YoY growth of 10.2%[13] Financial Highlights - Revenue from online music services in 3Q25 reached RMB 6.97 billion, a 27.2% YoY increase[36] - Revenue from music subscriptions in 3Q25 was RMB 4.50 billion, a 17.2% YoY increase[36] - Other online music services generated RMB 2.47 billion in revenue, a 50.6% YoY increase[36] - The online music monthly ARPPU in 3Q25 was RMB 11.9, a 10.2% YoY increase[37] - Non-IFRS net profit for 3Q25 was RMB 2.48 billion, a 27.7% YoY increase[37]

Core Viewpoint - Tencent Music (01698) is expanding into music platform companies, leveraging its leading position in the domestic music market, with projected revenue growth and profitability from 2025 to 2027 [1][2]. Group 1: Market Position - Tencent Music holds the largest market share in the domestic music market, with approximately 67% of paid users in 2024, and over 260 million authorized and co-created music and audio tracks [2]. - The company has over 800 million monthly active users across its platforms, including QQ Music, Kugou Music, and Kuwo Music, indicating a strong competitive advantage in content and user base [2]. Group 2: Growth Drivers - Three growth curves are identified to support the company's transition to a "music platform": 1. Online music subscriptions are the foundation, with a 6.3% year-on-year increase in paid users to 124 million and a 9.3% increase in ARPU to 11.7 million in Q2 2025 [3]. 2. Social entertainment is emerging as a new growth driver, with over 80 TME Live performances and collaborations with SM Entertainment to expand IP, alongside features like "Bubble" to enhance fan engagement [3]. 3. The B2B SaaS model is facilitating collaborations between music and industries like film and smart driving, with TME Studio offering comprehensive music services [3]. Group 3: AI Integration - AI is restructuring the online music value chain: - On the creation side, the "Qimingxing" tool is generating over 5,000 tracks daily in 2024, at a cost only 1/10 of manual creation [4]. - On the promotion side, algorithms are improving cold start efficiency, with daily user engagement time expected to rebound to 96 minutes in 2024 [4]. - On the consumption side, AI is driving paid user growth, with a significant increase in recommended play shares and a 10% year-on-year growth in user song collections [4].

Core Viewpoint - Tencent Music has a leading position in the domestic music market, with significant growth potential driven by its expansion into music platform services and a strong user base [1][2]. Group 1: Market Position and Financial Projections - Tencent Music holds the largest market share in the domestic music sector, with a projected total revenue of 323.96 billion, 364.94 billion, and 405.19 billion yuan for 2025-2027 [1]. - The company is expected to achieve net profits of 107.32 billion, 103.98 billion, and 123.01 billion yuan for the same period, with corresponding PE ratios of 24.11, 24.89, and 21.04 [1]. Group 2: Growth Drivers - The online music subscription model serves as a solid foundation, with a 6.3% year-on-year increase in paid users to 124 million and a 9.3% rise in ARPU to 11.7 billion yuan by Q2 2025 [2]. - Social entertainment is emerging as a new growth driver, with over 80 TME Live events and collaborations with SM Entertainment to expand IP, alongside the "Bubble" feature enhancing fan engagement [2]. - The B2B SaaS model is facilitating collaborations across music, film, and smart driving sectors, with TME Studio offering comprehensive music services [2]. Group 3: AI Integration in Music Value Chain - AI tools like "Qimingxing" are revolutionizing the music creation process, generating over 5,000 tracks daily at a cost only 1/10 of traditional methods [3]. - Algorithmic enhancements are improving user engagement, with daily usage time expected to rise to 96 minutes in 2024, alongside a significant increase in paid user growth and song collection rates [3]. - AI is also boosting advertising effectiveness, contributing to revenue growth through enhanced user participation [3].

Company Overview - TME is committed to the healthy development of China's online music industry[7] - TME has a large user base with 576 million online music MAUs[13] and 90 million social entertainment mobile MAUs[15] in 3Q2024 - TME boasts an extensive content library with over 200 million music and audio tracks[14, 20] and 480K+ indie musicians[15] - TME's total cash, cash equivalents, term deposits, and short-term investments reached RMB 3604 billion[15, 18, 49] Business Overview - TME has partnerships with hundreds of domestic and international music labels[20] - TME is expanding LLM capabilities, AIGC tools & full-suite of resources and services to streamline content production[21] - TME cultivates and empowers indie musicians & original music through Tencent Musician Platform[22] Financial Highlights - TME's online music monthly ARPPU was RMB 108 in 3Q24, a 49% year-over-year increase[37] - TME's revenue from music subscriptions reached RMB 384 billion in 3Q24, a 203% year-over-year increase[37] - TME's gross margin was 426% in 3Q24, a 69 percentage point year-over-year increase[37] - TME's Non-IFRS net profit was RMB 194 billion in 3Q24, a 291% year-over-year increase[37]

Company Overview - TME is committed to the healthy development of China's online music industry[7] - TME has a large user base, innovative product matrix, comprehensive content library, and diversified monetization methods[11] - TME has over 260 million music and audio tracks[12, 15] and over 580,000 indie musicians[12] Business Overview - TME has partnerships with hundreds of domestic and international music labels[15] - TME cultivates and empowers indie musicians through the Tencent Musician Platform[17] - TME utilizes LLMs & industry-pioneered licensed AI features to enhance promotion, distribution and copyright protection[18] - TME's platform caters to varying needs of music consumers, with online music paying users reaching 122.9 million and a paying ratio of 22.1% in 1Q25[8, 24] Financial Highlights - TME's total cash, cash equivalents, term deposits, and short-term investments amounted to RMB 37.67 billion as of March 31, 2025[12, 45] - TME's LTM 2025 total revenues were RMB 29.0 billion with a 29.5% LTM 2025 adjusted net margin[12] - TME's 1Q25 revenue from music subscriptions was RMB 5.80 billion, a 16.6% year-over-year increase[34] - TME's 1Q25 online music monthly ARPPU was RMB 11.4, a 7.5% year-over-year increase[12, 34] - TME's 1Q25 Non-IFRS net profit was RMB 2.23 billion, a 22.8% year-over-year increase[34]

Company Overview - TME boasts a large user base and innovative technology, holding 4 out of the top 5 music mobile apps in China[15] - The platform has an extensive content library with over 260 million music and audio tracks[15] - TME's online music subscribers reached 121 million in 4Q24, demonstrating a year-over-year growth of 134%[12] - The company reported total cash, cash equivalents, term deposits, and short-term investments of RMB 3758 billion as of December 31, 2024[14] - TME's last twelve months (LTM) total revenues as of December 31, 2024, were RMB 284 billion, with an adjusted net margin of 286%[14] Business Overview - TME has partnerships with hundreds of domestic and international music labels, offering a diversified music library[17] - The platform cultivates and empowers indie musicians through the Tencent Musician Platform[19] Financial Highlights - In 4Q24, revenue from music subscriptions reached RMB 403 billion, an increase of 180% year-over-year[37] - 4Q24 revenue from other online music services was RMB 180 billion, up 121% year-over-year[37] - The online music monthly ARPPU for 4Q24 was RMB 111, a 37% year-over-year increase[38] - Non-IFRS net profit for 4Q24 was RMB 240 billion, showing a significant increase of 430% year-over-year[38] - The company's gross margin for 4Q24 was 436%, a 53 percentage point increase year-over-year[37]