大众点评出海的野心，和本土化突围。 当地时间零点左右，从迪拜机场到酒店的路上，记者能不时看到穿着黄色Keeta衣服的骑手在马路上飞 驰；白天，Keeta在城市的街头巷尾也很多见。 在迪拜老城区嘈杂街道深处，进入Afghan Kabab House（阿富汗烤肉）店，可以看到收银台上放着大众 点评"必吃榜"的橙色招牌。 穿白袍的收银员面前，还放着三个印着外卖平台Logo的计算器模样的工具，分别印着Talabat（中东本 土外卖平台）、Deliveroo（英国外卖平台）、Keeta（美团旗下国际外卖品牌）。店面不大，只有一位 服务员，食客都是本地面孔。收银员告诉记者，这个榜单给门店也带来了一些新的中国游客。 2025年，在中国市场，阿里、京东等都加码了本地生活业务，京东还新推出了京东点评。竞争加剧下， 出海已是中国互联网企业寻找增量的必答题。2025年是美团对出海资源投入显著增加的一年，Keeta正 在以闪电战式的速度攻占海外部分城市市场。 今年也是美团旗下大众点评成立境外团队的第一年。继Keeta之后，大众点评的出海，成为美团出海的 另一块拼图。 目前大众点评在境外的核心用户，是中国游客和海外华人，但其出海的野心 ...

Core Insights - The article discusses the challenges and opportunities for Chinese food delivery platforms, particularly Meituan's Keeta, in the Dubai market, which is still developing its food delivery ecosystem [1][13][19] Group 1: Market Overview - Dubai's food delivery market is characterized by a variety of platforms, including Talabat, Noon, COME COME, and Keeta, which is a subsidiary of Meituan [1][10] - The online food delivery market in the UAE is projected to reach $1.87 billion by 2025 and $2.46 billion by 2030, with a user penetration rate of 31.4% by 2025 [10] Group 2: Cultural and Operational Differences - The delivery model in Dubai differs from China, with many riders being non-locals from South Asia, leading to a "one order one delivery" approach rather than the "batch delivery" seen in China [4][5] - Local food prices are higher, and many residents prefer to prepare their own meals due to the high cost of living, making food delivery less frequent [5][6] Group 3: Keeta's Strategy and Performance - Keeta has entered the Dubai market with a no-commission model, which is attractive to local merchants who face high commission rates from other platforms [8][10] - Keeta's rapid expansion in the Middle East began in Saudi Arabia and has now reached Dubai and Abu Dhabi, with plans for further growth [11][18] Group 4: Competitive Landscape - Talabat has over 6 million active users and 119,000 active riders, while COME COME serves over 360,000 users with a dedicated fleet of over 2,000 couriers [10] - Keeta's competitive edge lies in its technology and operational strategies tailored to local market conditions, leveraging Meituan's experience in China [19]

@SolanaConf also make sure you download careem, talabat, and boltthese are the apps you need at a minimum ...