安踏"收权"，小红书旗舰店将于年底关闭 安踏集团对新收购的德国户外品牌Jack Wolfskin（狼爪）的整合工作或已展开。 2025年12月2日，狼爪通过其小红书官方账号发布通知，声明"因公司运营策略调整"，品牌的小红书旗 舰店预计于2025年12月31日结束运营。 值得一提的是，此项调整发生在安踏集团宣布以2.9亿美元全资收购狼爪约半年之后，也是前亚玛芬体 育大中华区总裁姚剑被任命为狼爪品牌总裁的第五个月。 安踏集团针对此事向有关媒体回应称，相关情况以闭店通知内容为准。业内则普遍认为，这一动作正是 安踏对狼爪启动渠道整合与品牌重塑的明确信号：狼爪在并入安踏多品牌体系后，其整体业务，尤其是 渠道策略，已步入全新调整阶段。南都湾财社记者就狼爪后续运营策略调整方向向品牌方发起问询，但 截至发稿，尚未收到回应。 JackWolfskin狼爪 (已关注 ( Jack sin 闭店通知 ■以来的支持与陪 因公司运营策略调整,【JackWolfskin狼爪小红书旗舰店】预计准 2025年 本公告发布之日记,我们凉 根据狼爪发布的官方通知，其小红书旗舰店自12月2日起进入运营收尾阶段，将逐步停止销售功能，但 会为已生成的 ...

Group 1 - Anta Sports has completed the acquisition of Jack Wolfskin, making it an indirect wholly-owned subsidiary, enhancing its outdoor sports segment [1] - The acquisition was finalized for approximately $290 million (around 2.1 billion RMB), marking a significant step in Anta's global expansion strategy [1] - Jack Wolfskin, established in 1981, focuses on outdoor activities and has a strong presence in Europe and China, utilizing advanced sustainable technologies [1] Group 2 - Anta Sports has a history of strategic acquisitions, including FILA, DESCENTE, and Amer Sports, which have diversified its product offerings [2] - The company's brand portfolio now includes five major segments: mass sports (Anta), fashion sports (FILA), professional outdoor (DESCENTE, Kolon), high-end outdoor (Arc'teryx), and global brands (Salomon, Wilson) [2] - In 2024, Anta's revenue is projected to grow by 13.58% to 70.83 billion RMB, with a combined revenue exceeding 100 billion RMB when including Amer Sports [3] Group 3 - Anta's net profit attributable to shareholders is expected to increase by 52.4% to 15.596 billion RMB in 2024 [3] - The company has accelerated its international expansion, particularly in Southeast Asia, with operations established in multiple countries [3] - As of the end of 2024, Anta's total assets are projected to reach 112.615 billion RMB, reflecting a year-on-year growth of 22.11% [3]