Core Viewpoint - The 2025 Boao Forum for Entrepreneurs emphasizes the theme "Linking the World, Leading the Future: New Opportunities in the 14th Five-Year Plan" and highlights the importance of high-quality economic development in China [1][2]. Group 1: Participation and Brand Representation - Huabin Group has participated in the Boao Forum for five consecutive years, showcasing its comprehensive strength in integrating into the new development landscape [1][2]. - The company’s brands, including China Red Bull, Zhanma, and VOSS, actively engaged in various core agendas and activities at the forum [2][3]. Group 2: Product Innovation and Consumer Trends - Zhanma launched a new series of energy drinks at the forum, introducing six sugar-free flavored options to meet the diverse health and taste preferences of the new generation of consumers [5][6]. - The company recognizes that 42% of consumers purchase beverages for emotional satisfaction, indicating the importance of emotional value in product offerings [7]. - Zhanma's marketing strategy focuses on engaging with younger consumers through immersive experiences in sports and entertainment, effectively integrating online and offline channels [8][10]. Group 3: Insights on Market Trends - Huabin Group's president, Peng Bin, discussed the structural transformation in the Chinese consumer market, emphasizing the shift from product-centric to service and experience-oriented consumption [10][11]. - The company aims to align its development with the high-quality growth blueprint outlined in the 14th Five-Year Plan, focusing on health-oriented beverage offerings [10][19]. Group 4: Cultural Exchange and Social Responsibility - The Huabin Cultural Foundation promotes cultural exchange and heritage protection, exemplified by the construction of the "Yinshou Hall" in Thailand, showcasing traditional Chinese craftsmanship [21][22]. - The foundation aims to create a platform for mutual cultural dialogue, moving from one-way cultural output to collaborative cultural creation [22][25]. Group 5: Future Outlook - Looking ahead to the 14th Five-Year Plan, Huabin Group plans to maintain innovation, foster collaborative ecosystems, and strengthen strategic autonomy to drive China's economic growth [27][28].

12月2日至5日，2025企业家博鳌论坛系列活动在海南博鳌举办。作为论坛的重要活动之一，国民 共"拾"光——2025新消费发展论坛于3日举办。政府人士、专家学者、企业代表齐聚一堂，共同探讨新 消费的发展趋势、共商产业升级路径、共话品牌成长未来。 2025企业家博鳌论坛系列活动由新华社品牌工作办公室、新华网（603888）、新华社海南分社主办，活 动以"链接全球，引领未来：'十五五'新机遇"为主题，包括世界500强、中国500强和行业领军企业家在 内的各界嘉宾汇聚一堂，共话"十五五"发展新机遇，共探新发展格局下企业发展的新路径、新作为。 在论坛现场，华彬快速消费品集团总裁彭滨围绕新消费趋势下的品牌发展、产品创新与产业协同，分享 了企业的实践与思考。 "真正的功能饮料无论是保健食品还是普通食品，一定要有卓越的产品设计和健康理念。"彭滨强调，满 足不同消费人群需要的健康饮品是饮料行业十分重要的战略定位。 据悉，2025企业家博鳌论坛上，华彬集团发布了焕然一新的战马产品。彭滨介绍:"新战马是建立在美学 和口味基础上，层次丰富。认证注册检验机构出具的功能试验报告显示，在被评价缓解体力疲劳作用的 4个对比评价试验项目中， ...