智通财经APP获悉，Sensor Tower商店情报平台最新数据显示，点点互动王牌力作 《Whiteout Survival》 12月下旬推出圣诞主题活动，多重联动玩法和海量福利层层解锁，强势点燃全球玩家消费热情，助力游 戏稳坐出海手游收入榜冠军宝座。Sensor Tower 最新数据显示，截至2025年12月《Whiteout Survival》 全球累计收入突破40亿美元，再创出海手游商业价值新高度。 柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环 ...

柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环比 提升36%，成功问鼎增长榜冠军，跻身收入榜第5名。 12月初，米哈游《原神》迎来全新"月之三"版本"空月之歌·间奏"，全新剧情、角色和活动的上线再次 掀起玩家热潮，当日即登顶日本iOS手游畅销榜。版本加持下本期海外收入劲增47%，排名飙升5位至收 入榜第9名，强势斩获增长榜亚军。 继11月全球公测引爆市场后，朝夕光年3D ARPG手游《境 界 刀鸣》(英文：BLEACH: Soul Resonance) ...

Core Insights - Lexin Shengwen, a relatively low-profile company in the gaming industry, has gained significant traction in the casual gaming sector, achieving substantial user downloads and revenue growth in recent years [1][3][31] Group 1: Company Performance - Lexin Shengwen has achieved 100% revenue and profit growth for eight consecutive years since its overseas expansion, indicating the potential of casual games [3][31] - The company's monthly active users (MAU) have grown from 35 million in 2020 to an expected 160 million by 2025, driven largely by the success of its new titles [4][31] - The two new games, "Vita Mahjong" and "Tile Explorer," have reached peak monthly downloads of around 15 million each, placing them in the top 30 of global mobile game downloads [1][4] Group 2: Game Mechanics and User Engagement - "Vita Mahjong" features a unique gameplay style that encourages longer play sessions and higher retention rates, with a focus on user-friendly mechanics [6][9][11] - The game design includes various types of tiles and mechanisms that enhance user experience, such as lower difficulty levels and daily rewards to encourage player return [9][11] - "Tile Explorer" employs a more traditional matching gameplay but also incorporates in-app purchases (IAP) alongside ad monetization, reflecting a diversified revenue strategy [13][24] Group 3: Marketing and User Acquisition - Lexin Shengwen has become a leading player in mobile game advertising, ranking first in global mobile game ad spending from January to September 2023 [16][31] - The company has expanded its product matrix to target older demographics, with a significant portion of "Vita Mahjong" players aged 55 and above [24][31] - The introduction of a new publishing entity, Vita Studio, aims to cater specifically to the senior market, indicating a strategic shift in audience targeting [23][24] Group 4: Future Opportunities - Lexin Shengwen is exploring various gameplay genres and audience segments, including potential entry into the IAP market, which could further enhance its growth trajectory [30][31] - The company is also considering the development of merge-type games, reflecting a willingness to adapt and innovate within the gaming landscape [30][31]

以下文章来源于白鲸出海 ，作者白鲸小编 白鲸出海 . 白鲸出海，泛互联网出海服务平台，白鲸专注于具备互联网属性的行业、公司、产品和服务的出海，包括应用、游戏、电商、区块链、智能手机及硬件、旅 游、网络文学、影视、动漫、教育、体育和金融等。 来源丨 白鲸出海 （ID： baijingapp ） 作者丨 张凯然 编辑丨 殷观晓 图源丨Midjourney 在 AppMagic 给出的 2025 年 8 月全球手游下载榜中，一款名叫「Vita Mahjong」的产品，赫然在列，排名第 11 位，从 Icon 来看，这是一款麻将题材 的手游，且根据 AppMagic 的数据，在短短一个月的时间里面，拿到了 1000 万+次的下载。 | 1 | | Roblox | 33.2M | 16 | | --- | --- | --- | --- | --- | | | | Roblox | | | | 2 | | 快乐爱消除 | 21.7M | 17 | | | | HungryStudio | | | | 3 | | Subway Surfers | 17.1M | 18 | | | | Miniclip | | | | ...

Core Insights - "Vita Mahjong" has achieved significant success in the global mobile game market, ranking 11th in downloads with over 10 million downloads in just one month, particularly excelling in the US, India, and Brazil [1][15] - The game is a stacking elimination game themed around Mahjong, differing from traditional Mahjong gameplay, which has contributed to its appeal in Western markets [2][4] Game Mechanics and Design - "Vita Mahjong" employs a unique gameplay style that combines Mahjong with a stacking elimination format, allowing players to eliminate pairs of matching tiles, which is simpler and faster-paced compared to traditional three-match games [4][20] - The game features a difficulty curve structured around sets of ten levels, introducing new mechanics and increasing complexity to maintain player engagement [12][19] - Special tiles and a ranking system are integrated into the game, encouraging players to continue playing and compete for high scores [14][15] Market Performance and Strategy - "Vita Mahjong" has outperformed similar games, achieving a daily active user (DAU) count of over 5 million, significantly higher than the peak performance of "Mahjong Club," which had a DAU of around 550,000 [15][22] - The game's marketing strategy includes extensive advertising, with a monthly display valuation nearing 14 billion, indicating a strong push for user acquisition [22] Cultural Adaptation and User Experience - The game incorporates various Chinese cultural elements while simplifying the tile designs to reduce the learning curve for international players, making it more accessible [9][10] - Sound design in "Vita Mahjong" closely mimics the traditional Mahjong experience, enhancing immersion for players [10][20] Developer Background - The game is developed by Beijing-based Le Xin Sheng Wen, which has a history of successful user growth in mobile applications, leveraging the founder's experience in mobile advertising from Google [1][22]