本文来自微信公众号：新周刊 （ID：new-weekly），作者：草莓脆，编辑：陆一鸣，题图来自：AI生 成 在"疯狂"这条赛道上，现在最流行的宣传语是什么？如果你秒答"疯狂星期四"和"v我50"，那只能证明 你在潜意识里给自己选好了今天想吃啥。 正确答案就藏在你边吃炸鸡边顺手点开的朋友圈内，那句熟悉的广告文案又开始袭击你死去的回忆—— 别笑，你试你也过不了第二关。 打工人小陈就这样顺藤摸瓜地玩遍了一系列小程序游戏，包括但不限于《折螺丝》《无尽冬日》《寻道 大千》《向僵尸开炮》等等。但真玩了游戏本体就会发现，其实广告里的试玩模式和游戏本身玩法简直 是"两模两样"，因此小陈还发现了第三类广告：拉踩。 有一类广告还会打着"童叟无欺"的旗号，保证试玩广告里的玩法和游戏本身一致，不像别的小游戏"先 把人骗进去再杀"。很容易相信别人的小陈，因此又玩了《肥鹅健身房》《咸鱼之王》《百炼英雄》等 等等等。 今年朋友圈最火的小程序游戏大概是《折螺丝》。游戏本身到底能否复刻《羊了个羊》当年的现象级大 爆并不重要，毕竟在广告评论区假装复读机排队刷屏的人类，又有多少是真的点开了游戏尝试通关第二 关？ 事实上，按照"正确逻辑"搜不到游 ...

Core Viewpoint - The article discusses the evolution and success of the gaming company 点点互动 (DianDian Interactive) under the leadership of CEO 陈琦 (Chen Qi), highlighting its significant achievements, particularly with the game 《无尽冬日》 (Endless Winter), and its impact on the gaming industry and the parent company 世纪华通 (Century Huatong) [3][6][32]. Group 1: Company Background and Leadership - 点点互动 faced significant challenges in 2020, including a cash flow crisis and lack of hit games, yet maintained the trust of its chairman, 王佶 (Wang Ji) [3][6]. - 陈琦, with nearly a decade of experience in the gaming industry, has been pivotal in shaping the company's strategy and product development, focusing on overseas markets and self-developed games [5][20]. - The acquisition of 点点互动 by 世纪华通 in 2014 is noted as a significant event in Chinese gaming history, positioning the company for future growth despite initial skepticism [10][12][13]. Group 2: Financial Performance and Market Impact - By 2025, 世纪华通's stock price had increased nearly fivefold from its lowest point, driven by the success of 点点互动's products, particularly 《无尽冬日》 [7][32]. - The market valuation of 点点互动 approached 100 billion yuan, reflecting its substantial contribution to 世纪华通's overall financial health [7][32]. - The projected net profit for 世纪华通 is around 50 billion yuan, with 35-40 billion yuan expected from 点点互动, indicating its critical role in the parent company's financial performance [31]. Group 3: Product Development and Market Strategy - 点点互动's strategy involved a dual approach of overseas game publishing and self-development, with a focus on creating innovative gameplay that appeals to a broader audience [23][27]. - The game 《无尽冬日》 successfully combined casual gameplay with SLG mechanics, attracting a diverse player base and achieving significant revenue [34][37]. - The company adopted a flexible and data-driven approach to product development, allowing for rapid iteration and adaptation to market demands [26][42]. Group 4: Industry Trends and Competitive Landscape - The success of 《无尽冬日》 has led to increased competition in the ice and snow survival genre, with many companies attempting to replicate its model [34][36]. - The article emphasizes the importance of innovation in gameplay and marketing strategies to maintain a competitive edge in a rapidly evolving market [38][47]. - The shift towards lighter, more accessible gaming experiences is highlighted as a potential growth area for the industry, allowing smaller developers to compete with larger firms [47][48].

最近 Roblox 上一个名为《Grow a Garden》的 Mini 游戏太火了，在短短 3 个月时间内，做到了持续 200 多万的并发玩家，截至现在累计访问量突破了 123 亿次，并创造了 1.5 亿美金的预定额，整个游戏的机制设计我觉得非常有参考价值。 这款现象级游戏的幕后推手，是一位匿名、年仅 16 岁的少年 BMWLux，其真实姓名叫 Adrian。《Grow a Garden》这款游戏并非一款画面精美、剧情 宏大的 3A 大作，它只是一款 Roblox 平台上的"迷你游戏"。 游戏的核心玩法也简单，主要围绕着"种植、收获、出售"这一经典模拟经营循环展开。玩家的任务是在自己的虚拟花园中购买种子、播种、等待植物生 长，最终收获并出售农产品以获取游戏内的虚拟货币"Sheckle"。 相当于你在这个虚拟花园里实现现实生活中的那些事情，种个胡萝卜或者草莓，修剪一下杂草，当你种植的这些农作物成熟后就可以把它卖掉赚钱，只不 过这里的钱是平台的虚拟货币。 比方说你可以种植一些简单的种子（胡萝卜、草莓等），这些种子很快就会长成可以出售的植物。在种植的过程中，你可以通过虚拟货币 Sheckle 购买 各种工具，让你 ...

赤子城科技 20250616 Q&A 赤子城科技的发展历程及其主要业务模式是什么？ 赤子城科技自 2010 年开始涉足海外市场，最初专注于工具型桌面启动器和移 动广告平台。2019 年，公司完成了对米可世界的投资，并在 2020 年将其并 表。米可世界旗下拥有多款社交应用，推动公司进入社交发展的快速增长期。 2022 年，公司完成了对蓝城兄弟的私有化，将这一稀缺资产纳入母公司报表， 并通过开拓多人人群社交和泛人群社交产品开启新的增长曲线。目前，公司收 入主要分为两大块：社交业务和创新业务。2024 年，社交业务收入达到 46 亿 元，占总收入的 91%，过去三年的复合增长率保持在 30%以上。创新业务包 括游戏产品和蓝城兄弟的社交电商，收入占比不到 10%，复合增长率约为 20%。 赤子城科技的股权结构及财务表现如何？ 摘要 赤子城科技 2024 年社交业务收入达 46 亿元，占总收入 91%，过去三 年复合增长率超 30%；创新业务收入占比不到 10%，复合增长率约 20%，公司整体收入增长 54%。 创始人刘总及其一致行动人持股约 24%，管理层及高管持股约 40%， 董事长持续增持并实施股权激励，彰显对 ...

Group 1 - Core viewpoint: The company is strategically positioned to capitalize on the overseas internet population dividend and the high growth trend of audio and video social networking, continuously exploring niche market demands and expanding its product matrix to initiate a new growth cycle [1] - Key insight 1: The company's core business advantages include strong organizational capabilities, deep local product operations, a multi-country and multi-product strategy that allows for low marginal costs and rapid iteration, and a diverse product offering that meets various emotional value needs across different social scenarios [1] - Key insight 2: The acquisition of BlueCity Brothers is a rare asset, and the launch of the HeeSay brand overseas aims to tap into the growing LGBTQ market, with the company’s product Blued maintaining a leading position in the domestic LGBTQ social sector [1] Group 2 - Key insight 3: The global casual gaming market is expanding, with the company’s flagship game "Alice's Dream: Merge Island" projected to achieve a 60% year-on-year revenue growth in 2024 and potentially become profitable by the fourth quarter of 2024 [2] - Key insight 4: The company has several mobile games in the pipeline, which are expected to contribute additional revenue in the latter half of the year [2] - Financial forecast: The company’s revenue and profit are expected to steadily increase, with projected revenues of 6.6 billion, 8.3 billion, and 10.3 billion yuan for 2025-2027, and corresponding net profits of 980 million, 1.34 billion, and 1.78 billion yuan [2]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company is positioned as a pioneer in overseas social networking, leveraging a diverse product matrix to capture global opportunities [8]. - The report highlights the company's stable core business in social networking, with strong growth potential from late-stage products [8]. - The acquisition of BlueCity Brothers is noted as a strategic move to tap into the growing LGBTQ market, with the launch of the HeeSay brand aimed at expanding into Southeast Asia and Western markets [9]. - The company is also expanding its presence in the casual gaming sector, with a notable increase in revenue from its flagship game [10]. Company Overview - The company has a decade-long history of development, combining self-developed and acquired products to build a diverse product matrix [14][15]. - The business model is divided into two main segments: social business and innovative business, with social business contributing the majority of revenue [17]. Financial Performance - Revenue is projected to grow significantly, with estimates of 6.628 billion in 2025, 8.297 billion in 2026, and 10.274 billion in 2027 [6]. - The company expects a rebound in net profit, forecasting 980 million in 2025, 1.335 billion in 2026, and 1.774 billion in 2027 [6]. - The adjusted EBITDA is also anticipated to rise, with projections of 1.319 billion in 2025 and 1.739 billion in 2026 [6]. Market Position - The global social application market is experiencing rapid growth, with the company focusing on localized operations and a multi-modal product strategy to meet diverse user needs [36][41]. - The report indicates that the company has a strong understanding of local markets, which enhances its operational effectiveness [56]. Product Strategy - The company has developed a multi-product strategy that allows for rapid iteration and testing, reducing marginal costs and diversifying market risk [57]. - Key products include MICO, YoHo, TopTop, and SUGO, each targeting different social interaction needs [8][9]. Growth Potential - The report emphasizes the potential for significant growth in the LGBTQ social networking space, particularly through the HeeSay brand [9]. - The casual gaming segment is also highlighted as a promising area, with expectations for continued revenue growth from new game releases [10].

近年来，海外市场呈现全面拥抱混合休闲（Hybridcasual）并深化超休闲（Hypercasual）玩法的趋势，连带着AppMagic也调整了季度报告的研究方向，从 休闲游戏转为混合休闲游戏。前不久，AppMagic发布了2025年Q1全球混合休闲游戏报告，报告显示，排名前十的混合休闲游戏实现6亿元以上（8700万美 元）的IAP收入，同比增长了67%。 | | ? Revenue = | Downloads | ? First Release | | --- | --- | --- | --- | | | sum | sum | | | Color Block Jam WW (60 Countries) | $25,543,207 . | 18,883,034 | Jun 28, 2024 | | All in Hole 4 WW (60 Countries) | $18,010,746 . | 4,602,863 | Jun 14, 2023 | | Pocket Champs: 3D Racing Games A WW (60 Countries) | $10,070,640 . | 5,547,47 ...

游戏还有哪些产品值得期待？20250508 摘要 • 2024 年游戏行业公司业绩分化，恺英网络营收亮眼达 13.5 亿元并扭亏为 盈，但三七互娱和泰岳信息因营销费用及产品挤压低于预期，反映行业竞 争加剧。 • 恺英网络和华通未来胜率较高，吉比特凭借《战舰传说》和《九木之野》 等储备产品有望增长，其市场地位相对稳固，具备增长潜力。 • AI 与游戏结合前景广阔，《恋与深空》通过 3D AR 场景建设助力叠纸收 入大幅增长，预示 AI、AR、虚拟人等技术将提升游戏沉浸感和用户体验。 • MMORPG、SLG 和休闲赛道值得关注，MMORPG 和 SLG 生命周期长且 能融合多种玩法，休闲游戏在欧美市场表现突出，国内碎片化时间增多也 提供契机。 • 2025 年大量新游上线，恺英网络储备最多，包括《斗罗大陆：诛仙传 说》和《盗墓笔记：起程》，三七互娱、腾讯、网易等也有大量储备。 • 恺英网络重点产品《斗罗大陆：诛仙传说》通过平 A 深度化设计实现连招， 《盗墓笔记：起程》结合龙与地下城和 ARPG 类型，创新品类。 • 巨人网络新作包括《超自然行动组》、《5,000 年》和代号杀，分别集合 中式恐怖、历史策略和创 ...