文丨马晓迪 樱花隧道 2025科隆游戏展现场人流 2025科隆游戏展参展商 2025科隆游戏展参展商 编辑丨果脯 8月20日至24日，2025年科隆国际游戏在德国科隆举行。 作为欧洲规模最大、最具权威性的综合性互动娱乐展会，科隆游戏展定位始终聚焦于游戏硬件、软件、技术及衍生内容的展示与交流，同时也是全球游戏 厂商发布新作、探讨行业趋势的重要平台。它也一度与美国E3展（已停办）、日本东京电玩展（TGS）并列为国际三大游戏展。 2025科隆游戏展 本届科隆游戏展共吸引了来自72个国家和地区的1500家参展商，数量较去年增加11%，包括任天堂、微软、腾讯、万代南梦宫、育碧、卡普空等知名厂 商，创下科隆国际游戏展历史纪录。 并且展览面积达到创纪录的23.3万平方米，内容涵盖游戏互动体验、COSPLAY表演、独立游戏、棋牌卡牌、艺术家专区以及游戏周边产品销售等多个板 块。 2025科隆游戏展展区升级 在参展商数量与展区面积双双刷新纪录的背后，我们聚焦以下七件事，或可窥见游戏产业未来竞争的方向—— 1 中国厂商参展数量创新高 今年科隆游戏展的中国厂商超50家，较去年增长32%，并且多家都到来了最新作品的展示或试玩，比如腾 ...

Core Viewpoint - The Chinese gaming industry is transitioning from merely exporting products to a comprehensive globalization of the entire upstream and downstream industry chain [1] Policy Background - The policy "foreign-funded game companies developing games in Shanghai are treated as domestic games" aims to promote the agglomeration of the digital content industry in Shanghai [2] - This measure is part of a broader policy framework, including the "Fair Competition Review Regulations" passed by the State Council, which aims to ensure fair competition and expand high-level opening-up [3] Industry Development - Since 2014, Shanghai has initiated a pilot program for the territorial management of domestic online games, allowing local authorities to directly review and approve game licenses [4] - The "Accelerating the Comprehensive Pilot Work Plan for Expanding the Opening-up of the Service Industry" further promotes territorial management trials for domestic online games across multiple regions [6] Policy Impact - The new policy is expected to significantly reduce the time and uncertainty for foreign-funded game companies entering the Chinese market, aligning the approval process for foreign games with that of domestic games [8] - Historically, the approval process for imported games has been much longer than for domestic games, with delays often exceeding 12 months [8] Future Outlook - The policy may lead to more foreign-funded game companies being able to engage in various activities from development to operation in China, potentially creating new jobs and competitive products [11] - There are considerations regarding the expansion of this policy to other cities and the potential relaxation of operational requirements for foreign game companies [12] - The introduction of more favorable policies for the gaming industry is anticipated, particularly benefiting small and medium-sized enterprises [13] Industry Trends - The gaming industry is witnessing a shift as major companies relocate development teams to second-tier cities, indicating a proactive approach by local governments to attract gaming enterprises [15]

Core Viewpoint - The Shanghai Municipal Government has introduced measures to promote the high-quality development of the software and information services industry, particularly focusing on attracting foreign game companies to establish R&D teams in Shanghai by treating their products as domestic games for licensing purposes [1][3]. Group 1: Policy Measures - The measures aim to invigorate the operational vitality of software and information service enterprises, support AI-driven upgrades, cultivate new growth drivers, and reduce costs for companies in the sector [1]. - A notable aspect is the pilot policy allowing foreign game companies' products developed in Shanghai to be treated as domestic games, which is expected to enhance their chances of obtaining game licenses [1][6]. Group 2: Market Context - Shanghai is a preferred entry point for foreign game companies due to its status as a highland of openness in China, with many well-known firms like Ubisoft and Blizzard establishing their Chinese headquarters there [3]. - Despite having many foreign company headquarters, Shanghai has struggled to attract direct game development due to operational qualifications and licensing restrictions, limiting its industry scale [3][4]. Group 3: Competitive Landscape - The competition among cities for the game industry is intense, and Shanghai's ability to convert foreign company headquarters into substantial investments and a robust industry ecosystem is crucial [3][4]. - Local game companies in Shanghai, while established, lack the scale and experience compared to giants like Tencent and NetEase, making it essential for Shanghai to offer more attractive pathways for foreign collaboration [4]. Group 4: Licensing and Regulatory Challenges - The likelihood of foreign game companies obtaining domestic game licenses is significantly higher, with 1,306 domestic game licenses issued in 2024 compared to only 110 for imported games [6]. - However, obtaining a license still requires compliance with additional regulations, such as APP filing and possessing an ICP license, which presents further challenges for foreign companies [7]. Group 5: Future Implications - The pilot policy is seen as timely, as many foreign companies are looking to cut costs and may find it advantageous to establish R&D teams in Shanghai, leveraging local talent and reducing communication barriers [5]. - The actual impact of these measures on foreign game companies will depend on subsequent policies and their integration with existing regulatory frameworks [7].