没有一句再见。 索尼手机，这回真凉了！ 功能手机时代，索尼爱立信曾是无数年轻人的梦中情机。 K750i、W800、C905这些产品曾风靡一时，几乎是潮流的代名词。 可惜，当智能化浪潮来袭，索尼手机没有跟上时代的脚步，又卷不过国产手机的高性价比，曾经那个年 轻白领最爱的索尼手机就此逐渐成为了过往。 没有发布会、没有告别信、没有最后一款纪念机型。一夜之间，官网关了，公众号注销了，微博停更 了，一切都静悄悄。 参保人数从600多人也减少到了个位数，曾誓做安卓第一的索尼手机，如今却悄无声息地退出了中国市 场。 卷不过国产，跟不上时代。 在中国这个全球竞争最激烈的智能手机市场，索尼手机的退场更显凄凉。 在全球市场，一代日本神机也在逐渐坠落。 因为，市场从不怀旧，它只前行向上。 01 一代神机，败退中国。 近日不少媒体发现，索尼Xperia的官方微信公众号已于11月初进入注销流程，"停止使用"的灰色提示成 为其在华业务落幕的注脚，变相宣告了索尼手机业务正式退出中国市场。 事实上，索尼Xperia在更早之前的专属域名因业务调整被停止使用并失效，官方微博最后一条动态也停 留在了9个月前，索尼中国官网更是移除了"手机"产品分类 ...

Core Viewpoint - Sony Mobile has quietly exited the Chinese market, marking the end of its presence without any formal announcement or farewell [5][12][11]. Group 1: Market Performance - Sony Mobile's market share in China has dwindled to less than 0.1% in 2023, relegating it to the "others" category [12]. - The official WeChat account of Sony Xperia entered the cancellation process in early November, signaling the closure of its operations in China [5][12]. - The last update on Sony's official Weibo account was nine months ago, and the Chinese website has removed the mobile product category entirely [8][12]. Group 2: Historical Context - Sony Ericsson was once a leading player in the mobile phone market, achieving a peak sales figure of 103 million units in 2007, second only to Nokia and Samsung [17]. - The launch of the Xperia series in 2008 marked a shift, but subsequent models struggled due to delayed releases and quality issues [18][21]. - By 2014, Sony's global market share had plummeted to just 2%, unable to compete with emerging brands like Xiaomi and Huawei [23]. Group 3: Competitive Landscape - The rise of domestic brands offering high cost-performance ratios has overshadowed Sony's offerings, which failed to adapt to changing consumer preferences [28]. - Sony's focus on industrial design and high-end features did not resonate with Chinese consumers, who preferred more practical and localized options [27][28]. - The competitive landscape has shifted dramatically, with brands like Apple, Samsung, Huawei, Xiaomi, OPPO, and Vivo dominating the market [28]. Group 4: Broader Implications - The exit of Sony Mobile reflects a broader trend of Japanese companies struggling in the Chinese market, where local brands have gained significant ground [29]. - The decline of Sony Mobile symbolizes the end of an era for niche brands in the face of mass-market competition [35].

Core Viewpoint - Sony's mobile phone business in China has effectively ended, marked by the shutdown of its official WeChat account and the removal of its product listings, following a significant decline in market share and sales performance [5][7][9]. Group 1: Business Operations - Sony's official WeChat account for Xperia was shut down in November 2025, indicating the end of its mobile operations in China [7]. - The last new model launched in China was the Xperia 5V in September 2023, with no subsequent models released [7][9]. - Sony's market share in China's smartphone sector fell below 0.1% as of 2023, categorizing it as "other" in IDC's report [9]. Group 2: Historical Context - Sony's mobile phone success peaked during the Sony Ericsson era, with annual sales exceeding 100 million units, driven by popular products like the Walkman and Cyber-shot series [9]. - After acquiring Ericsson's shares in 2012, Sony's mobile division began a prolonged decline, struggling to compete with the rise of the iPhone and other smartphone innovations [9][10]. - By 2018, global sales plummeted to 1.6 million units, with significant financial losses reported in its mobile communications segment [10]. Group 3: Strategic Missteps - Sony's rigid adherence to a "hardware-driven" philosophy led to a disconnect with market demands, focusing on technical specifications over software services [15]. - The company's strategic misjudgments, particularly in display technology, contributed to its loss of market leadership in consumer electronics [15]. - Despite a strong presence in audio and gaming, Sony's television and mobile divisions are struggling, with market shares dwindling significantly [15][16]. Group 4: Future Outlook - Sony is reportedly planning to release two new Android models, the Xperia 1 VIII and Xperia 10 VIII, in 2026, despite its retreat from the Chinese market [17]. - Any potential return to the Chinese market would require a fundamentally different approach, integrating its strengths in audio, gaming, and sensors rather than relying solely on hardware [18].