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“信仰品牌”倒下,又一段青春记忆被清空了
商业洞察· 2025-11-23 09:22
以下文章来源于凤凰网财经 ,作者凤凰网财经 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 作者: 凤凰网财经 来源: 凤凰网财经 -------------------------------- 索尼的一个细小变动,在科技圈掀起涟漪。 一位索尼公司员工向凤凰网财经《公司研究院》证实:"索尼手机针对中国大陆市场不做了,退出 国内市场是高层的决定。具体原因,自己也不太清楚。" 针对此事,凤凰网财经《公司研究院》电邮索尼中国品牌部,截至发稿,未获正式回应。 从2013年Xperia Z1的惊艳登场,到2023年Xperia 5 V的中国"绝版",昔日"消费电子之王"在中 国持续了10余年的手机"技术信仰时代"或画上句点。 01 索尼的"钞能力"是怎样炼成的 ? 索尼的故事始于1946年。井深大与盛田昭夫以19万日元为启动资金,在东京一间破旧仓库里创立 了"东京通信工业株式会社"。创业初期,员工甚至需要在下雨天打伞工作,但一个科技帝国的种子 就此埋下。 "索尼Xperia"官方公众号进入注销冻结期 ...
索尼手机败走中国:凉于偏执?
虎嗅APP· 2025-11-22 13:08
Core Viewpoint - Sony's mobile phone business in China has effectively ended, marked by the shutdown of its official WeChat account and the removal of its product listings, following a significant decline in market share and sales performance [5][7][9]. Group 1: Business Operations - Sony's official WeChat account for Xperia was shut down in November 2025, indicating the end of its mobile operations in China [7]. - The last new model launched in China was the Xperia 5V in September 2023, with no subsequent models released [7][9]. - Sony's market share in China's smartphone sector fell below 0.1% as of 2023, categorizing it as "other" in IDC's report [9]. Group 2: Historical Context - Sony's mobile phone success peaked during the Sony Ericsson era, with annual sales exceeding 100 million units, driven by popular products like the Walkman and Cyber-shot series [9]. - After acquiring Ericsson's shares in 2012, Sony's mobile division began a prolonged decline, struggling to compete with the rise of the iPhone and other smartphone innovations [9][10]. - By 2018, global sales plummeted to 1.6 million units, with significant financial losses reported in its mobile communications segment [10]. Group 3: Strategic Missteps - Sony's rigid adherence to a "hardware-driven" philosophy led to a disconnect with market demands, focusing on technical specifications over software services [15]. - The company's strategic misjudgments, particularly in display technology, contributed to its loss of market leadership in consumer electronics [15]. - Despite a strong presence in audio and gaming, Sony's television and mobile divisions are struggling, with market shares dwindling significantly [15][16]. Group 4: Future Outlook - Sony is reportedly planning to release two new Android models, the Xperia 1 VIII and Xperia 10 VIII, in 2026, despite its retreat from the Chinese market [17]. - Any potential return to the Chinese market would require a fundamentally different approach, integrating its strengths in audio, gaming, and sensors rather than relying solely on hardware [18].
索尼手机彻底退出中国:卷不过国产、跟不上时代
3 6 Ke· 2025-11-17 00:07
没有一句再见,索尼手机就这么悄无声息退出中国市场。 2025年11月6日,索尼Xperia官方微信公众号注销,主页显示已停止使用。而在今年8月,索尼手机中国官网域名已停止使用,官网虽然仍保留几款机型的展 示页面,但已无法链接至商品详情页。 (图源:索尼中国官网) 尽管索尼Xperia在短短几个月时间就完成了注销品牌官方账号、从官网下架商品、停止更新微博这一系列举措有些突然,但这并不是一个突发事件,而是索 尼手机在中国市场长久「水土不服」导致的必然结果。 一场拖了十年的告别 如果要给索尼手机在中国找一个最闪亮的时期,那必然是索尼Xperia仍是索尼爱立信的时代。 2005至2010年间,在非智能手机时期,索尼爱立信在中国市场可以说是最受年轻消费者欢迎的手机品牌。论拍照,K750i为消费者带来了高像素拍照;论音 乐,W800、W995自带Walkman音效。在先进性上,索尼爱立信也打造了800万像素的C905一代影像神机。 (图源:Sony) 进入智能手机时代,索尼Xperia登场。在最开始的几年时间里,索尼手机在中国的表现也算不错,数据显示,索尼在2011年出货量仍能排中国市场前五。索 尼在中国发布的Xperi ...
小米谷歌们的“街拍功能”,真是偷拍外挂吗?
Hu Xiu· 2025-07-25 07:39
Core Viewpoint - Xiaomi's "street shooting mode" feature has raised privacy concerns due to its potential misuse for covert photography, leading to widespread discussions on social media [1][9]. Feature History - The "black screen shooting" function was introduced with Xiaomi's MIUI 8 system in 2016 but was removed six years later [2]. - Starting from MIUI 11 in 2019, Xiaomi added a shutter sound to the "street shooting mode" for privacy reasons and eliminated the video recording capability in that mode [3]. - By the end of 2022, MIUI 14 completely removed the "black screen shooting" feature, retaining only the ability to quickly launch the camera while the screen is on [5][6]. User Experience and Concerns - Despite the removal of the black screen shooting function, concerns about "covert photography" persist [9]. - A tutorial for the Xiaomi 14 Ultra demonstrated that the "street shooting mode" could still capture images quickly, raising further privacy issues [10][11]. - User comments reflect a mix of humor and concern regarding the potential for misuse of the feature, particularly among female users [13]. Broader Context of Privacy Issues - The issue of covert photography has historical roots, with past controversies surrounding silent cameras and their impact on privacy [15][18]. - Similar privacy regulations have been implemented in other countries, such as Japan and South Korea, mandating that cameras must emit sound when taking photos [18]. - The discussion extends to other technologies, such as Google Glass, which faced backlash for privacy concerns due to its discreet nature [19][20]. Ethical Considerations - The debate highlights a fundamental question about the boundaries of technology and the responsibilities of tech companies in designing products that consider user privacy [22][23].