Core Viewpoint - Guoshin Securities has given a "better than market" rating to Shangmei Co., predicting net profit attributable to shareholders of 1.107 billion, 1.388 billion, and 1.702 billion yuan for 2025-2027, with EPS of 2.78, 3.49, and 4.27 yuan per share respectively, and a target price range of 104.5-120.9 HKD per share [1] Group 1: Company Performance - The company is positioned as a leading domestic beauty brand, leveraging inclusive mechanisms, in-depth R&D, and diverse channels to solidify its performance base through its main brand, Han Shu, which has expanded its product categories and achieved breakthroughs with popular products [1][2] - The main brand Han Shu has achieved significant sales with its Hongman Waist set, ranking first on Douyin's beauty list for eight consecutive months in 2023, and has launched the X Peptide cream to achieve a breakthrough in single product sales [2] Group 2: Market Dynamics - The cosmetics industry has entered a phase of stable growth post-pandemic, with diminishing channel benefits and increasing competition from new brands, leading to a shortened growth lifecycle for single products [1] - Platform-based operational capabilities are crucial for beauty companies to overcome growth bottlenecks, allowing them to adapt to market changes and build a sustainable multi-brand and multi-category business matrix [1] Group 3: Multi-Brand Strategy - The company has developed reusable foundational capabilities in channels, R&D, and marketing, resulting in a platform-based development approach with multiple categories and brands [2] - The company has successfully penetrated niche markets with its multi-brand strategy, including high-end maternal and infant products, anti-hair loss care, and sensitive skin products, contributing to a diverse growth curve [2]

目前公司已在渠道、研发、营销等方面实现了可复用的底层能力，从而形成多品类和多品牌的平台化发 展态势。其中主品牌韩束从红蛮腰套盒(2023年8个月蝉联抖音美妆榜首)切入，并自去年推出X肽面霜实 现大单品突破，同时向洗护(控油洗发水抖音爆款榜TOP1)、男士(2025H1核心精华抖音销量TOP1)、彩 妆(红运系列)扩容品类。同时多品牌精耕细分赛道：一页(中高端母婴，24年营收3.76亿元，618平台增 速超100%)、极方(防脱洗护，25年7月自播GMV超1000万元)、聚光白(院线级PDRN成分，25年8月GMV 破5000万元)、安敏优(敏感肌，25年8月GMV1700万元)，共同构建了公司多品牌增长曲线。 国信证券发布研报称，予上美股份(02145)"优于大市"评级，预计公司2025-2027年实现归母净利润 11.07/13.88/17.02亿元，EPS为2.78/3.49/4.27元/股。综合考虑绝对估值及相对估值，给予公司目标价为 104.5-120.9港元/股。整体来看，公司作为国货美妆龙头，依托机制包容性、研发深入性与渠道多元性 的底层能力，一方面通过主品牌韩束以套盒破圈、全品类扩容巩固业绩基本 ...