面对销量上的困境，凯迪拉克选用了最常见的"以价换量"之法，试图以"价格屠夫"的姿态在市场中寻找生存空间。CT5优惠超8万元，XT5降价13万元，GT4 售价跌破15万元，与合资家用车价格重叠。然而，这种"以价换量"的策略弊端明显。在消费升级与价值回归的市场环境下，高端汽车消费群体更看重品牌溢 价带来的身份认同和价值共鸣。频繁降价侵蚀了品牌最核心的无形资产，即消费者对豪华定位的心理认同。价格体系崩塌也引发了保值率焦虑，在中国汽车 流通协会和精真估联合发布的《2025年10月中国汽车保值率研究报告》中，凯迪拉克的保值率为45.4%，比一些自主品牌还低。 营销策略上，凯迪拉克也频频失误。2024年，其在社交平台发布的"椰树风"海报，用"不爱学习别人妆容""既不像保时捷也不像特斯拉"等口号，试图以"黑 红"路线博眼球，却因内涵竞品、风格土味引发舆论反噬。在IQ锐歌交付时，官方删除宣传视频以掩盖配置缩水货不对板的问题，也因此透支了消费者的信 任。此外，凯迪拉克频繁的高层变动暴露了内部管理混乱，3年更换3任中国区总裁，战略摇摆不定。 如今的凯迪拉克如果想突破重围，首先就是需在新能源转型上加大投入，提升智能化水平，推出符合 ...

Core Insights - SAIC-GM celebrated its 28th anniversary in Shanghai, showcasing its transformation and strength under the theme "潮向新生" [1][9] - The event featured immersive brand experiences and highlighted the company's commitment to electric and intelligent vehicle development [6][9] Group 1: Event Highlights - The anniversary event included interactive exhibition areas, such as the "I Love Shanghai" LEGO wall, emphasizing the brand's relationship with the city [3] - Buick's exhibition featured three interactive scenes, including a family-oriented "萌宠乐园" and an artistic "油画世界" [3] - Cadillac showcased its youthful appeal through four themed areas, including a "夏日泳池派对" and a performance experience with the CT5 [4] Group 2: Product Innovations - Buick's new models, including the GL8陆尊 and陆尚PHEV, demonstrated advanced technology and strong market performance, with a 40% sales contribution from these models [8] - The company introduced the Buick至境轿车 and GEN-Z探索概念车, focusing on user customization and innovative design [6] - Cadillac's electric flagship IQ锐歌 and other models like XT4 and CT5 showcased significant technological advancements and strong sales performance [6][8] Group 3: Market Performance - In June, SAIC-GM achieved a total sales volume of 48,675 vehicles, marking a 7.6% year-on-year increase, with 7,832 units of new energy vehicles sold, up 13.2% [8] - The company aims to enhance brand value and market competitiveness through a focus on electric, intelligent, and high-value products [8] - Future plans include launching over 10 new energy products between 2025 and 2027, reinforcing the commitment to full electrification [8]