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石家庄首家 永辉长安万达广场店胖东来模式调改6月10日开业
Core Insights - The opening of the first "Fat Donglai" model store by Yonghui Supermarket in Shijiazhuang marks a significant shift towards quality retail, aiming to meet the needs of mainstream Chinese families [1][3] - The store's renovation includes a substantial product refresh, with nearly half of the items replaced and the introduction of around 10,000 new products, enhancing the fresh food offerings [3][4] Company Strategy - Yonghui plans to expand its modified stores from 97 to 150 by the end of July 2023, with a target of 300 stores by the Lunar New Year in 2026, focusing on quality retail aligned with the Fat Donglai model [3] - The company emphasizes high-quality products, competitive pricing, and superior service to better cater to consumer demands [3] Product Offering - The store features a diverse range of fresh produce, including organic vegetables and local specialties, with a focus on rapid delivery from farm to shelf [3][4] - Seasonal products such as live crayfish and a variety of seafood are prominently displayed, alongside a dedicated section for tropical fruits [4] Sales Performance - During the Dragon Boat Festival, the modified stores reported an impressive 85% year-on-year increase in total sales, with foot traffic rising over 50% [4] - Notable product sales included a 68% increase in the sales of "Feizi Xiao" lychee and an 80% increase in "Qilin" melon [4] Store Experience - The renovated store features a more spacious layout, improved visibility, and enhanced shopping experience, including a dedicated area for Fat Donglai branded products [5] - New customer service amenities include health measurement tools and a relaxation area, aiming to improve overall customer satisfaction [5] Employee Welfare - The number of employees at the store has doubled, with a nearly 30% increase in overall salaries and improved working conditions [5] - Employee benefits have been enhanced, including paid vacation and free meals, to ensure staff well-being and satisfaction [5]
商超持续创新转型,北京丰台首家永辉超市自主调改门店开业
Bei Ke Cai Jing· 2025-06-06 07:31
Group 1 - The core viewpoint is that the consumption market in the capital is vibrant, with supermarket companies accelerating their innovative transformation efforts [1] - Yonghui Supermarket's Millennium Street store has completed its upgrade and is the first self-adjusted store in Fengtai District, showing significant improvement in customer traffic during the recent Dragon Boat Festival holiday, with an increase of over 70% compared to the same period last year [1] - The upgraded store features a widened main aisle of 3 meters, standardized shelf height of 1.6 meters, an increase in cash register stations to 24, and the removal of mandatory shopping routes, enhancing the shopping experience [1] Group 2 - During the Dragon Boat Festival, Yonghui's nationwide adjusted stores reported impressive sales performance, with total sales increasing by 85% year-on-year and customer traffic rising by over 50% [2] - Specific product sales saw significant growth, with the sales of Feizi Xia lychee increasing by 68%, Qilin melon by 80%, and YH Bakery's durian mille-feuille cake and garlic shrimp achieving growth rates of 132% and 120%, respectively [2] - Following the opening of the Millennium Street store, the total number of Yonghui's adjusted stores reached 96, with expectations to reach 150 by the end of July and a target of 300 stores before the Lunar New Year in 2026 [2] Group 3 - All Yonghui Supermarket locations, including the Millennium Street store, will provide temporary resting and tea break services for high school students and their parents during the national college entrance examination from June 7 to 10 [3]