Core Viewpoint - LeKe Fitness (HILEFIT) has surpassed 2000 stores and is ranked among the top five global fitness brands, with over 14 million registered members, indicating significant growth in the Chinese fitness market [3][4][5]. Group 1: Company Overview - LeKe Fitness has over 2000 stores across more than 40 cities in China, positioning itself as a leader in the fitness industry [3][9]. - The company is the only Chinese brand to enter the top five global fitness brands, with a store count of over 1800 as of the end of 2024 [4][5]. - LeKe's membership base exceeds 14 million, ranking second globally, behind Planet Fitness [4]. Group 2: Market Dynamics - The global fitness market is evolving, with traditional gyms facing challenges due to reliance on long-term prepaid memberships, leading to a trust crisis among consumers [5]. - LeKe's introduction of a monthly payment system addresses market pain points, allowing users more flexibility and potentially leading to a healthier business model [5][6]. - The fitness market in China is described as undergoing a "value return," focusing on creating real value for users, with LeKe's rise seen as a positive signal for industry transformation [7]. Group 3: Business Model and Strategy - LeKe is redefining small gyms and coaching services, aiming to rebuild trust through a digital management platform and a multi-brand strategy [6]. - The company has launched a brand matrix that includes various sub-brands catering to different fitness needs, from basic to advanced levels [9]. - LeKe's "New Decade for Fitness Coaches" initiative offers six career development paths for coaches, addressing high turnover rates in the industry [6].

Group 1 - The core point of the article is that LeKe Sports has surpassed 2000 stores across over 40 cities in China, becoming the first gym brand in the country to achieve this scale [1] - LeKe Sports has been recognized in the "Top 100 Chain Enterprises in the Life Service Industry 2024" list published by the China Chain Store & Franchise Association [1] - Since its establishment in 2015, LeKe Sports has rapidly gained user recognition and achieved large-scale expansion through its innovative business model, which includes 24-hour access, monthly payment options, group classes, and digital operations [1] Group 2 - LeKe Sports has expanded its business footprint into more than 10 new cities, including Nanchang, Shijiazhuang, Taiyuan, Langfang, and Xianyang [1] - The company has launched a multi-scenario brand matrix, with its core brand "National Gym" LeKe Fitness, and several sub-brands catering to various fitness preferences and market segments [1][2] - The sub-brands include high-standard personal training studio FEELINGME, new generation large gym RECORE, specialized iron gym LOVEFITT, professional yoga studio YOGA POD, emerging market comprehensive fitness space Lightning Panda, and community training FitTribe [1]