Core Viewpoint - The company reported strong financial performance for the first half of 2025, with significant growth in revenue and net profit, driven by high market demand and successful business expansion initiatives [1][2][3]. Financial Performance - In H1 2025, the company achieved revenue of 7.713 billion yuan, a year-on-year increase of 14% [1]. - The net profit attributable to shareholders was 1.691 billion yuan, up 16.8% year-on-year [1]. - The company's net profit after excluding government subsidies and other non-recurring items was 1.670 billion yuan, reflecting a 17.6% increase year-on-year [1]. - For Q2 2025, revenue reached 4.552 billion yuan, a 11.4% increase year-on-year, while net profit was 890 million yuan, up 21% [1]. Market Operations - The market operating segment generated revenue of 2.379 billion yuan in H1 2025, a 5% increase year-on-year, with a total profit of 1.848 billion yuan, up 3% [1]. - The total import and export value of Yiwu city reached 405.8 billion yuan, a 25% increase year-on-year, indicating a high market demand [1]. Business Expansion - The company is actively expanding its new markets, with the third batch of industries including drones, robotics, and fashion materials starting recruitment on July 23, 2025 [2]. - The cash flow from operating activities in Q2 2025 was 1.66 billion yuan, supported by the ongoing market recruitment efforts [2]. Chinagoods Performance - Chinagoods, the company's big data subsidiary, reported revenue of 257 million yuan and a net profit of 155 million yuan in H1 2025, with net profit increasing by 109.7% year-on-year [2]. - The platform's AI product enhancements and the launch of the "Small Business AI" series applications contributed to the growth in performance [2]. Yiwupay Growth - Yiwupay's cross-border payment net amount exceeded 2.5 billion USD in H1 2025, a 47% increase year-on-year, with total profit exceeding 40 million yuan, up 50% [2]. Import and Global Expansion - The company is the only white-listed enterprise for the national import positive list, successfully completing trials for 28 categories of daily consumer goods and 5 categories of parallel imported appliances [3]. - The first overseas market in East Asia, the Osaka Yiwu market, opened on June 26, 2025, marking a significant step in global expansion [3]. Profit Forecast - The company maintains a profit forecast for net profit attributable to shareholders of 4.23 billion yuan, 5.71 billion yuan, and 6.82 billion yuan for 2025-2027, representing year-on-year growth of 38%, 35%, and 19% respectively [3].

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company has a strong foundation in the Yiwu market, evolving from a street market to the largest global small commodity distribution center, with significant growth in revenue and profit margins [6][9]. - The company benefits from policy advantages and a robust supply chain, particularly through the "1039 model" which simplifies trade for small and micro enterprises [6][30]. - The company is entering a performance acceleration phase, with import business expected to become a new growth driver [6][36]. - Revenue and net profit are projected to grow significantly over the next few years, with a forecast of CNY 197 billion in revenue and CNY 40.31 billion in net profit by 2025 [6][83]. Summary by Sections Company Overview - Established in 1982, the company has undergone multiple transformations, now operating a market with over 75,000 shops and serving over 1.15 million market entities globally [6][9]. - The company is primarily state-owned, with significant shares held by the Yiwu State-owned Assets Supervision and Administration Office [12]. Financial Performance - The company has shown steady revenue growth, with a CAGR of 28% from 2018 to 2024, and a significant recovery in 2023 after a challenging period due to real estate and pandemic impacts [15]. - The revenue for 2024 is projected at CNY 15.737 billion, with a net profit of CNY 3.074 billion, reflecting a strong recovery trajectory [7]. Business Model and Operations - The company operates multiple business segments, with market operations contributing the majority of revenue, and a notable increase in online business through platforms like Chinagoods [19][56]. - The "1039 model" allows for tax exemptions and simplified customs procedures, enhancing the competitiveness of Yiwu's market [30]. Growth Drivers - The upcoming Global Digital Trade Center is expected to significantly boost the company's market operations, with a planned opening in October 2025 [6][51]. - The company is also enhancing its digital capabilities through AI and the YiwuPay platform, which supports cross-border trade [60][66]. Market Position - Yiwu's export trade has been robust, with a significant portion of exports facilitated through the market procurement trade model, which accounted for 80.1% of total exports in 2024 [32]. - The company is positioned to leverage its strengths in both import and export markets, aiming to achieve a comprehensive trade ecosystem [36][80].