9月23日，海尔智家（600690）首届全球ESG峰会在青岛举行。会上，海尔欧洲、美国、澳新等区域负 责人系统阐述了在环境环保、社会责任和公司治理领域的战略布局与落地成果。作为重点推进ESG实践 的区域之一，海尔欧洲负责人分享称，其已提前实现原定于2025年年底达成的"可再生能源使用比例达 60%"的目标，并以多项可量化成果成为会议焦点。 在产品创新方面，海尔欧洲依托生命周期评估(LCA)与GCI平台，对产品从原材料采购到出厂的全流程 进行碳足迹分析，持续优化材料选择与能效设计。目前，海尔欧洲高能效产品矩阵持续扩容，A++级家 电市场占比稳步提升，其中A&B级洗衣机销量占比已达80%。同时，海尔欧洲推动hOn App与全球性可 持续发展互动平台AWorld联动，将AWorld功能正式集成至hOn App，用户可直接体验环保知识问答、绿 色生活挑战等内容。通过游戏化任务与奖励，参与节能节水行动，助力实现"产品创新—用户实践—环 境改善"的可持续闭环。 在社会责任与公司治理方面，海尔欧洲始终秉持"以人为本"理念。安全保障方面，海尔欧洲通过AI行为 监测与数字化工具，将工伤事故率降低90%;在人才发展上，海尔欧洲通 ...

Core Insights - Chinese home appliance manufacturers showcased strong presence at IFA 2023, with brands like Haier, Midea, and TCL dominating the advertising space, indicating their growing influence in the European market [1] - AI technology emerged as a key focus, with various innovative products being presented, including AI-enabled appliances and advanced display technologies [2][3] - Sports marketing strategies are being leveraged by Chinese companies to enhance brand visibility and market penetration in Europe [4] Group 1: AI and Innovation - AI appliances were highlighted, with Haier presenting products like a smoke machine that prevents overflow and a washing machine that recognizes fabric types, showcasing a shift from price-based competition to value-based innovation [2][5] - New cleaning robots were introduced, such as Stone Technology's lawn mower robot and a bionic four-legged cleaning robot from ZhiMi, addressing specific needs in the European market [3] Group 2: Market Performance - Haier's sales revenue in Europe reached 17.995 billion yuan in the first half of the year, marking a 24.07% year-on-year increase, supported by new product launches and strategic sponsorships [5][6] - Midea's acquisition of TEKA Group and the establishment of an AI restaurant in Spain reflect its commitment to the "In Europe, for Europe" strategy, with strong sales in split air conditioners [5][6] - Hisense reported a 22% increase in European revenue, with significant growth in air conditioning and washing machine sales, indicating a successful high-end product strategy [6] Group 3: Sports Marketing - Midea and Haier have signed partnerships with major European football clubs, enhancing their brand presence through sports marketing initiatives [4] - TCL's role as a global Olympic partner further emphasizes the trend of leveraging sports to strengthen brand positioning in Europe [4] Group 4: Future Outlook - Industry experts predict that Chinese companies will continue to gain market share in the European home appliance sector by transitioning from "Made in China" to "Created in China" and eventually to "Localized European Brands" [7]

软硬件智能互联,打造家庭能源"主动管家" 在源网荷储绿色家庭解决方案中,海尔新能源瞄准欧洲家庭用户对能源成本控制、绿色低碳的迫切需求,以"高压 +低压"双线产品矩阵为核心,用差异化的产品构建灵活体系,通过产品互联、场景联动与AI算法优化,构建从发电、储电 到用电的全周期数智化闭环体系。 通过hOn App,海尔新能源定制的智慧能源管理系统利用IOT技术,可让用户实时监测光伏发电效率、储能充放电状 态及家电能耗数据,自动调节大功率设备运行时段,并实现了新能源产品与家电智能场景的联动,同时结合AI算法基于家 庭用电习惯,对家庭能源设备进行智能化的协调控制。现场,海尔新能源与法国巴黎银行个人金融集团达成战略合作。 法国巴黎银行集团是全球领先的金融集团之一,与海尔集团已有近20年的合作历史,作为法国巴黎银行集团的全资子公 司,法国巴黎银行个人消费金融集团是欧洲消费信贷市场的领导者。双方在现场签署合作备忘录,旨在建立长期的战略 性消费金融合作,为用户提供定制化的金融解决方案,从而降低用户在购买新能源产品时的初始投资成本,提高能源自给 率和独立性,轻松实现绿色生活。荷兰的专业渠道商GL Link也在现场与海尔新能源达成了 ...