Core Points - Adidas faces controversy over its new shoe "Oaxaca Slip-On," which is accused of cultural appropriation of traditional Mexican huarache sandals, leading to strong criticism from Mexican politicians [2] - The company has issued an apology, acknowledging the cultural significance of the Mexican indigenous community and the craftsmanship involved [2] - The shoe was developed in collaboration with Mexican designer Willy Chavarría, who also apologized for the unauthorized use of cultural elements [2] Financial Performance - Footwear contributes over half of Adidas's revenue in 2024, aiding the company in returning to profitability [3] - Adidas experienced a decline in net profit from 2021 to 2023, with 2023 marking its first loss since 1992 [4] - Key drivers for revenue growth in footwear include soccer shoes, running shoes, and the resurgence of classic models like Samba, which saw a 300% increase in sales [4] Recent Financial Results - In Q2 2025, Adidas reported global revenue of €5.952 billion, a 2.2% year-on-year increase, with net profit rising by 94.6% to €369 million [5] - Footwear revenue grew by 9%, with the ADIZERO 0 series running business increasing by over 25% [5] Impact of Tariffs - Adidas's CEO, Gulden, indicated that the company faced tens of millions of euros in impact from tariffs in Q2, with an expected increase in product costs of €200 million in the U.S. [6] - The company does not plan to pass on increased costs to other markets [6] Cultural Appropriation Context - The controversy surrounding cultural appropriation differs from simple plagiarism, as it involves unclear boundaries of original IP and adjustments made to distinguish from the original [7] - Experts suggest that brands should communicate with original IP holders before using cultural elements to avoid potential infringement [8]

【环球网报道 记者 索炎琦】据美国有线电视新闻网（CNN）、《纽约时报》等媒体11日报道，德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On"，因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache"，在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前，阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议，阿迪达斯发布致歉声明，称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称，"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计，阿迪达斯对此公开道歉，并重申其致力于 与墨西哥当地社区合作，以尊重他们文化遗产的方式进行对话。 此外，报道称，这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人，母亲是爱尔兰裔美国人。上周六（8日），他用英 语和西班牙语发表了道歉信，收件人是"瓦哈卡人民"。信中，他表示，他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素，且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称，他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说，就在这款鞋于上周发布 ...

【环球网报道 记者 索炎琦】据美国有线电视新闻网（CNN）、《纽约时报》等媒体11日报道，德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On"，因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache"，在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前，阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议，阿迪达斯发布致歉声明，称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称，"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计，阿迪达斯对此公开道歉，并重申其致力于 与墨西哥当地社区合作，以尊重他们文化遗产的方式进行对话。 此外，报道称，这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人，母亲是爱尔兰裔美国人。上周六（8日），他用英 语和西班牙语发表了道歉信，收件人是"瓦哈卡人民"。信中，他表示，他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素，且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称，他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说，就在这款鞋于上周发布 ...