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阿迪达斯就新鞋陷“文化挪用”风波致歉 去年鞋类贡献过半营收
Xin Jing Bao· 2025-08-15 13:53
Core Points - Adidas faces controversy over its new shoe "Oaxaca Slip-On," which is accused of cultural appropriation of traditional Mexican huarache sandals, leading to strong criticism from Mexican politicians [2] - The company has issued an apology, acknowledging the cultural significance of the Mexican indigenous community and the craftsmanship involved [2] - The shoe was developed in collaboration with Mexican designer Willy Chavarría, who also apologized for the unauthorized use of cultural elements [2] Financial Performance - Footwear contributes over half of Adidas's revenue in 2024, aiding the company in returning to profitability [3] - Adidas experienced a decline in net profit from 2021 to 2023, with 2023 marking its first loss since 1992 [4] - Key drivers for revenue growth in footwear include soccer shoes, running shoes, and the resurgence of classic models like Samba, which saw a 300% increase in sales [4] Recent Financial Results - In Q2 2025, Adidas reported global revenue of €5.952 billion, a 2.2% year-on-year increase, with net profit rising by 94.6% to €369 million [5] - Footwear revenue grew by 9%, with the ADIZERO 0 series running business increasing by over 25% [5] Impact of Tariffs - Adidas's CEO, Gulden, indicated that the company faced tens of millions of euros in impact from tariffs in Q2, with an expected increase in product costs of €200 million in the U.S. [6] - The company does not plan to pass on increased costs to other markets [6] Cultural Appropriation Context - The controversy surrounding cultural appropriation differs from simple plagiarism, as it involves unclear boundaries of original IP and adjustments made to distinguish from the original [7] - Experts suggest that brands should communicate with original IP holders before using cultural elements to avoid potential infringement [8]
阿迪达斯陷入“抄袭门”,官方及设计师已致歉
Xi Niu Cai Jing· 2025-08-14 11:35
近日,德国体育用品制造商阿迪达斯,因新鞋"Oaxaca Slip-On"设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache",在墨西哥引发轩然大波。 这款新鞋由阿迪达斯与设计师查瓦里亚合作推出,采用编织皮革和厚橡胶鞋底,鞋面设计酷似墨西哥瓦哈卡州萨波特克人工匠制作的传统凉鞋。墨西哥总统 辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用",并要求赔偿。辛鲍姆在8日的新闻发布会上展示新鞋图片,称阿迪达斯"窃取原住民社区的创造力"。目前, 瓦哈卡州政府已展开谈判,墨西哥方面甚至准备采取法律措施。 面对争议,阿迪达斯发布声明道歉,称重视墨西哥原住民文化遗产,愿与当地社区合作对话。设计师查瓦里亚也发表道歉信,对未经授权挪用文化元素表示 歉意。此前,墨西哥已通过法案,对未经授权使用原住民文化表现形式的行为处以高额罚款和监禁。目前,阿迪达斯未回应该鞋是否仍在销售。 ...
涉嫌文化挪用墨西哥原住民工艺,阿迪达斯及设计师致歉
Cai Jing Wang· 2025-08-13 06:40
Core Viewpoint - Adidas faces significant backlash over the design of the "Oaxaca Slip-On" shoe, which allegedly appropriates cultural elements from the traditional Mexican "huarache" sandals without authorization [1][2] Group 1: Controversy and Response - The "Oaxaca Slip-On" shoe, designed in collaboration with Mexican designer Willy Chavarría, sparked controversy for its resemblance to traditional "huarache" sandals, leading to accusations of cultural appropriation [1] - Mexican President Claudia Sheinbaum publicly criticized Adidas, accusing the company of "stealing the creativity of indigenous communities" and disregarding indigenous intellectual property [1] - In response to public pressure, Adidas issued a statement acknowledging the design's inspiration from Oaxaca's traditional craftsmanship and apologized for the lack of authorization [2] Group 2: Legal and Cultural Implications - The Mexican government has initiated negotiations with Adidas for compensation to the indigenous community and is prepared to take legal action due to the unauthorized use of cultural elements [1][2] - Mexico has strict laws protecting indigenous culture, with high fines and imprisonment for unauthorized use of indigenous cultural expressions [2] - The designer Willy Chavarría also issued a bilingual apology, admitting the design's unauthorized appropriation and emphasizing the intention to honor Oaxaca's culture [2]
被指“文化挪用”!新鞋在墨西哥引发轩然大波惊动墨总统,阿迪达斯道歉
Huan Qiu Wang· 2025-08-12 06:52
【环球网报道 记者 索炎琦】据美国有线电视新闻网(CNN)、《纽约时报》等媒体11日报道,德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On",因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache",在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前,阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议,阿迪达斯发布致歉声明,称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称,"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计,阿迪达斯对此公开道歉,并重申其致力于 与墨西哥当地社区合作,以尊重他们文化遗产的方式进行对话。 此外,报道称,这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人,母亲是爱尔兰裔美国人。上周六(8日),他用英 语和西班牙语发表了道歉信,收件人是"瓦哈卡人民"。信中,他表示,他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素,且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称,他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说,就在这款鞋于上周发布 ...
新鞋发布在墨引发轩然大波并被指“文化挪用”,阿迪达斯及其设计师道歉
Huan Qiu Wang· 2025-08-12 06:52
【环球网报道 记者 索炎琦】据美国有线电视新闻网(CNN)、《纽约时报》等媒体11日报道,德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On",因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache",在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前,阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议,阿迪达斯发布致歉声明,称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称,"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计,阿迪达斯对此公开道歉,并重申其致力于 与墨西哥当地社区合作,以尊重他们文化遗产的方式进行对话。 此外,报道称,这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人,母亲是爱尔兰裔美国人。上周六(8日),他用英 语和西班牙语发表了道歉信,收件人是"瓦哈卡人民"。信中,他表示,他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素,且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称,他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说,就在这款鞋于上周发布 ...
844美元的凉鞋,让Prada低头道歉|贵圈
新浪财经· 2025-07-14 00:16
Core Viewpoint - Prada faces cultural appropriation controversy over its new sandal design inspired by traditional Indian footwear, leading to public backlash and a subsequent apology from the brand [2][8]. Financial Performance - Prada's revenue growth for the full year 2024 is only 4%, with zero growth recorded in the first quarter of 2025, significantly below market expectations and far behind the growth of its sub-brand Miu Miu [12][14]. - Miu Miu achieved a remarkable 93.2% growth in 2024 and continued with a 60% year-on-year sales increase in the first quarter of 2025, highlighting a stark contrast to Prada's performance [12][14]. Cultural Context - The Kolhapuri sandals, which inspired Prada's design, have a history dating back to the 12th century and are recognized as traditional footwear in India, often used in weddings and special occasions [4]. - The Indian government awarded the Kolhapuri craftsmanship a Geographical Indication (GI) certification in 2019 to protect it from misappropriation [5]. Brand Image and Management - Prada has faced multiple controversies related to its brand ambassadors, which have negatively impacted its brand image and consumer perception [13]. - The sudden announcement of CEO Gianfranco D'Attis's departure in June 2025 raises concerns about the brand's slowing performance and the need for new leadership to revitalize the main brand and restore consumer trust [14].
844美元的凉鞋,让Prada低头道歉 | 贵圈
Xin Lang Ke Ji· 2025-07-14 00:05
Core Viewpoint - Prada faces cultural appropriation controversy over its new sandal design inspired by traditional Indian footwear, leading to public backlash and a subsequent apology from the brand [2][6] Group 1: Cultural Appropriation Controversy - The Kolhapuri sandals, which Prada showcased, are traditional Indian footwear with a history dating back to the 12th century, often used in weddings and special occasions [3] - Indian artisans and media criticized Prada for "stealing traditional craftsmanship," prompting a significant public outcry [2][3] - Prada's heir, Lorenzo Bertelli, acknowledged the design's inspiration from Indian traditional shoes and expressed a willingness to engage in dialogue with local artisans [6] Group 2: Financial Performance - Prada's revenue growth for the full year 2024 was only 4%, with the first quarter of 2025 showing zero growth, which was below market expectations and significantly lower than the growth of its subsidiary Miu Miu [2][8] - Miu Miu achieved a remarkable 93.2% growth in 2024 and continued with a 60% year-over-year sales increase in the first quarter of 2025, contrasting sharply with Prada's stagnation [8] Group 3: Management Changes - Prada announced that CEO Gianfranco D'Attis will leave the company on June 30, 2025, with Andrea Guerra temporarily taking over management of the Prada brand until a new CEO is appointed [9] - The departure of D'Attis is speculated to be linked to the slowdown in Prada's performance, highlighting the need for new leadership to revitalize the brand [9]
普拉达新款凉鞋惹印度工匠不满,被批设计“窃取了其传统工艺”
Huan Qiu Shi Bao· 2025-07-06 22:50
Core Viewpoint - The controversy surrounding Prada's new leather sandals, which are criticized for resembling traditional Indian Kolhapuri sandals, highlights issues of cultural appropriation and the protection of traditional craftsmanship [1][2]. Group 1: Product and Design - Prada launched a new leather sandal during the Milan Fashion Week as part of its Spring/Summer 2026 menswear collection, which has been accused of closely resembling the Kolhapuri sandals from India [1]. - The Kolhapuri sandals are handmade and typically priced around $10, while Prada's version retails for $1,200, raising concerns about the appropriation of traditional designs for commercial gain [1]. Group 2: Cultural Response - Indian artisans and cultural observers have expressed outrage, claiming that Prada's design constitutes "cultural appropriation" and a theft of their traditional craftsmanship [2]. - A delegation of artisans from Maharashtra has met with local government officials to demand action to protect their rights and hold Prada accountable for the alleged design theft [2]. Group 3: Legal and Ethical Considerations - Despite the Kolhapuri sandals receiving geographical indication (GI) certification in India, which protects the name and production methods within the country, this protection does not extend globally, allowing foreign brands to draw inspiration without facing legal consequences [2]. - Legal experts indicate that unless Prada explicitly uses the term "Kolhapuri," it would be challenging to prevent similar incidents through international law [2].
从外国厂商制作的中国游戏中,我们能学到什么?
3 6 Ke· 2025-05-22 23:51
Core Insights - The article discusses the cultural exchange and integration in the gaming industry, highlighting successful examples of games that utilize Chinese cultural elements created by foreign companies, such as "Kung Fu Panda" and "Sifu" [1][4][10] - It emphasizes the importance of not only using cultural symbols but also ensuring the quality of the work to avoid cultural appropriation issues [14][21] - The article suggests that successful cultural representation in games requires a balance between cultural authenticity and universal themes that resonate with a global audience [9][13][18] Group 1: Cultural Representation in Gaming - The gaming industry is experiencing a rise in domestic games that showcase Chinese culture, with varying opinions on how to effectively convey cultural messages [1][3] - Successful examples of foreign games using Chinese themes include "Jade Empire" and "Sifu," which have effectively integrated cultural elements while appealing to a broad audience [2][10] - The article analyzes the success of "Kung Fu Panda," breaking it down into three layers: cultural symbols, media performance, and cultural core transmission [4][5][9] Group 2: Quality and Authenticity - The quality of the game is paramount; a well-made game can transcend cultural differences and be appreciated by both domestic and international audiences [14][21] - "Sifu" is highlighted as a case where the developers took great care to authentically represent Chinese martial arts, which contributed to its success [10][12] - The article argues that merely using cultural symbols is insufficient; a deeper understanding and respect for the culture are necessary to create meaningful and engaging content [14][20] Group 3: Universal Themes and Emotional Resonance - The article points out that successful cultural products often convey universal themes, such as friendship and personal growth, which resonate across different cultures [9][13] - The narrative of "Sifu" revolves around themes of revenge and loss, which, while rooted in Chinese culture, also possess universal appeal [13][18] - The exploration of common human experiences can facilitate cross-cultural understanding and appreciation, making cultural narratives more accessible to a global audience [17][21]
从Dior到Fendi,洋品牌为何屡踩“文化红线”?| BUG
新浪财经· 2025-02-28 01:05
Core Viewpoint - The controversy surrounding Fendi's collaboration bag, which misattributes Chinese knot craftsmanship to Korean culture, highlights ongoing issues of cultural appropriation and insensitivity among luxury brands, particularly in the Asian market [1][4][10]. Group 1: Fendi's Cultural Controversy - Fendi's recent bag design, which resembles the Chinese knot but is marketed as a Korean traditional craft, has sparked outrage among Chinese consumers, leading to accusations of cultural appropriation [1][4]. - The brand's failure to issue an apology or a formal statement after the backlash has intensified consumer dissatisfaction and calls for a boycott [4][5]. - The incident reflects a broader trend of Western luxury brands, including LVMH's Fendi, facing criticism for their lack of respect towards traditional Chinese culture [2][10]. Group 2: Financial Impact on LVMH - LVMH reported a 10% decline in sales in Asia (excluding Japan) for Q4 2024, with an 11% drop for the entire year, indicating a challenging market environment [2][12]. - The CFO of LVMH acknowledged the ongoing sluggishness in the Chinese market, which is crucial for luxury brands [12]. - The negative publicity surrounding Fendi coincides with its efforts to expand in China, potentially jeopardizing its market penetration strategy [12][13]. Group 3: Quality Issues and Consumer Sentiment - Fendi has faced multiple quality control issues over the years, with significant non-compliance rates in product inspections, raising concerns about its craftsmanship [6][8]. - Consumer complaints about Fendi products have surged, with issues such as poor workmanship and product durability being frequently reported [8]. - The growing demand for cultural respect among consumers is becoming a critical factor in purchasing decisions, as highlighted by the backlash against Fendi [13][17]. Group 4: Broader Industry Trends - The luxury sector has seen several brands, including Dolce & Gabbana and Dior, face backlash for cultural insensitivity, leading to significant sales impacts [10][11]. - The rise of domestic brands and the "Guochao" trend indicates a shift in consumer preferences towards brands that respect and incorporate local culture [18]. - Experts suggest that foreign brands must enhance their understanding of Chinese culture and consumer expectations to succeed in the market [17][18].