Core Insights - The company Zhijie, a joint venture between Huawei and Chery, is set to enter its "2.0 phase" with significant strategic upgrades and plans for an IPO in the first half of 2026 [1][3] - Zhijie will invest over 10 billion yuan in R&D and expand its team to 5,000 members to enhance operational efficiency and autonomy [1][3][5] - A new independent entity, Zhijie New Energy Company, will be established to manage the entire product lifecycle, including R&D, manufacturing, sales, and service [1][3] Investment and Development Strategy - Zhijie plans to invest over 10 billion yuan in future developments, with a focus on expanding its R&D team to 5,000 personnel [1][3][5] - The company is transitioning from a deep collaboration model with Huawei to a more market-oriented and independent operational structure [3][5] Product Launch and Sales Performance - The new models R7 and S7 were launched for pre-order on August 8, with over 20,000 orders received within 8 hours [2][4] - The new models feature advanced driving assistance hardware, including high-precision solid-state LiDAR and 4D millimeter-wave radar [3] Market Position and Sales Growth - Chery Group reported a record sales figure of 1.4846 million vehicles in the first seven months of 2025, marking a 14.5% year-on-year increase [6] - Zhijie's sales reached 47,800 units in July 2025, maintaining its position as the top new force brand in the market [8] - The average transaction price for Zhijie's vehicles in June was 390,000 yuan, leading the market [8] Strategic Partnerships and Future Outlook - The collaboration between Chery and Huawei is expected to enhance Zhijie's technological capabilities, particularly in smart driving and the HarmonyOS ecosystem [9] - The establishment of Zhijie New Energy Company is a strategic move to ensure independent operations while leveraging Huawei's technological advancements [1][5]

Core Insights - The article discusses the brand strategy 2.0 of Zhijie, emphasizing the concept of "pure blood" Hongmeng Intelligent Driving, which requires three conditions: independent brand operation, Huawei's full-link leadership, and the ability to incubate Huawei's innovative technologies [1] Group 1: Brand Independence - Zhijie will establish Zhijie New Energy Company starting September, with a significant investment in talent acquisition from Huawei, including experts in design, supply chain management, and quality control [1] - The company plans to invest hundreds of billions in R&D over the coming years and expand its workforce to 5,000 researchers [1] Group 2: Huawei's Full-Link Leadership - Zhijie has fully integrated Huawei's management system, ensuring that every stage of product design, development, testing, and delivery is led and deeply involved by Huawei [1] - The entire product lifecycle adheres to the standards set by Hongmeng Intelligent Driving [1] Group 3: Technology Incubation - Several core technologies of Hongmeng Intelligent Driving are being incubated and launched at Zhijie, including iDVP architecture, Tuling intelligent chassis platform, Huawei DriveONE motor, giant whale battery platform, and Snow Owl range extension system [1] - The upcoming Zhijie R7/S7 models will debut features such as a 16.1-inch 3K in-car screen, Huawei Sound 21 speakers, and enhanced intelligent driving hardware [1][2] - Multiple new models are expected to be launched by Zhijie by 2026, with pre-orders for the R7/S7 starting on August 8 [2]