12月22日下午，华为在深圳举行nova15系列及全场景新品发布会，最新发布nova15系列手机，包括 nova15、nova15Pro、nova15Ultra三款机型，售价2699元起。 华为终端CEO何刚在发布会上表示，nova15搭载麒麟9010s芯片和HarmonyOS6系统，机身薄至6.9mm， 首次前后置均搭载红枫镜头，支持无网通信、AI沾色等功能，内置最高6500mAh大容量硅负极大电 池，并在Ultra版本上首次支持50W无线充电。 12月8日，苹果开始在官方电商旗舰店推出年末降价活动，覆盖京东、天猫等各平台，iPhone17Pro及 iPhone17Pro Max机型降价300元。 12月20日，华为终端也宣布，华为阔折叠手机Pura X开启降价优惠，标准版优惠600元，优惠后6899元 起，典藏版优惠800元，优惠后8199元起。 "高端手机利润相对更高，因此面对存储等原材料成本上涨，苹果、华为有更多的主动调节空间，其实 就是以降价换市场。"行业分析人士对记者表示。 值得一提的是，折叠屏手机作为国产手机冲击高端市场的主要方式之一，目前经过几年发展，国内华 为、荣耀等为首的手机厂商已构建了成 ...

Core Insights - The launch day of Apple's iPhone 17 series on September 19 saw significantly fewer customers queuing at retail locations compared to previous years [1][3] - The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with prices ranging from 5,999 yuan to 17,999 yuan [9] - The iPhone Air is noted for its innovative design, being the thinnest iPhone at 5.6 mm, but its release in China is delayed pending regulatory approval [9] Customer Behavior - There was a noticeable decrease in the number of customers waiting to pick up their devices at the Shenzhen retail store, with queues being much shorter than in previous years [1][3] - A "scalper" indicated that this year they are only purchasing the iPhone 17 Pro Max models with storage capacities of 512GB and above, reflecting a shift in demand [5] Product Features - The iPhone 17 Pro series features three 48-megapixel rear cameras, addressing previous concerns about battery life with the iPhone 17 Pro Max having a battery capacity close to 5,000 mAh [9] - The most popular color for the iPhone 17 Pro Max at the launch was orange, followed by silver [7] Availability - As of September 19, the estimated pickup time for orders placed on Apple's Chinese website for the iPhone 17 series is between October 21, 2025, and October 28, 2025 [9]