Core Viewpoint - Apple has launched the iPhone Pocket in collaboration with Japanese fashion brand Issey Miyake, which quickly sold out, sparking market discussions about its pricing and design [1][3]. Group 1: Product Details - The iPhone Pocket weighs only 38 grams and is available in eight fashionable colors, utilizing a 3D knitted one-piece technology inspired by Issey Miyake's "one piece of cloth" concept [3]. - The product is priced at 1,299 yuan for the short version and 1,899 yuan for the long version, leading to a rapid sell-out on the release day [1]. Group 2: Market Reaction - On second-hand platforms, the iPhone Pocket has seen a price premium of up to 500 yuan, particularly for the cinnamon-colored long version, while e-commerce platforms have introduced cheaper alternatives priced between 20 to 80 yuan [7]. - Social media has seen a surge in DIY trends, with users creatively replicating the design using socks and yarn, humorously critiquing the original product [7]. Group 3: Pricing Strategy and Brand Loyalty - The pricing strategy of the iPhone Pocket focuses on "form, brand, and uniqueness" rather than functionality, indicating Apple's testing of brand loyalty limits among consumers [9]. - Apple's history of high-priced accessories, such as the iPod Socks and Hermes Apple Watch bands, shows a trend of expanding the price boundaries of accessory products, often leading to these items becoming collectibles post-discontinuation [9][10]. - The phenomenon of high-priced ordinary products in the luxury sector is noted, with examples from other luxury brands, suggesting that Apple's strategy transcends mere accessory functionality to enhance brand premium [9]. Group 4: Consumer Behavior and Future Considerations - Despite ongoing controversies, the immediate market performance with price premiums indicates a significant consumer willingness to pay for design, brand, and sentiment [10]. - However, the potential for consumer fatigue and the risk of overextending brand loyalty due to high pricing of similar products remain long-term challenges for Apple [10].

11月14日，苹果公司与日本时尚品牌三宅一生合作的全新配件——iPhone Pocket(iPhone口袋)正式上市。产品分为长款(1899元)与短款(1299元)两个版本， 一经发售便迅速引发抢购，其中肉桂色长款率先售罄。在二级市场上，该产品已出现显著溢价，据得物App数据显示，长款市场价已飙升至2399元，短款 也涨至1699元，最高溢价达500元。 | Co w* w* | 短款 肉桂色 苹果系列 | ¥1399 | 22小时前 | | --- | --- | --- | --- | | 30 我* | 短款 宝石蓝色 苹果系列 | ¥1399 | 23小时前 | | 1 别* | 短款 宝石蓝色 苹果系列 | ¥1399 | 27小时前 | | 息 天* | 长款 黑色 苹果系列 | ¥1999 | 33小时前 | | * 1 * | 长款 黑色 苹果系列 | ¥1999 | 40小时前 | iPhone pocket市场价上涨。 "一片布"的价值之争： 是时尚单品还是"智商税"？ 这款新品的设计理念源于"一块布"(A-POC，一块布成衣)，采用独特的3D针织一体结构，旨在为用户增加一个可收纳iPho ...

Core Points - Apple has officially launched the iPhone Pocket in collaboration with Issey Miyake, available in two versions: long and short, priced at 1899 yuan and 1299 yuan respectively [1] - The long version sold out quickly in the cinnamon color on the launch day, with market prices showing a premium of 500 yuan, reaching 2399 yuan for the long version and 1699 yuan for the short version on resale platforms [4] - The pricing of the iPhone Pocket has sparked debate among consumers, with some criticizing its value compared to cheaper alternatives, while others appreciate its unique design [5] Product Details - The iPhone Pocket is available in eight colors for the short version and three colors for the long version, showcasing a variety of aesthetic options for consumers [1] - The product's design has drawn comparisons to a "long sock," leading to mixed reactions regarding its price point [5] Market Performance - The immediate market response indicates a strong demand, as evidenced by the quick sell-out and the significant price increase on resale platforms [4] - Historical context shows that Apple has successfully launched various accessory products in the past, such as the iPod Socks and collaborations with luxury brands, which have also seen high resale values [26] Brand Strategy - The collaboration with Issey Miyake highlights a deep-rooted brand connection, as the designer previously created iconic pieces for Apple co-founder Steve Jobs [27] - Apple's strategy of partnering with luxury brands aims to enhance brand value and consumer perception, balancing functional and brand value in its accessory offerings [27] - Despite ongoing controversies regarding pricing and design, the market's positive reception suggests a willingness among consumers to pay for design and brand heritage [27]

以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 原因很简单：这个形似袜子的随身包，长和短两个版本，售价分别为1899元和1299元人民币。 iPhone袜子，两千一只？ iPhone Pocket从三宅一生的「一块布」（APieceofCloth）理念出发，采用单体3D编织结构，可装下任意iPhone及随身小物，手拎、系包上或斜挎皆可。 这种织物设计沿用了三宅一生标志性的PleatsPlease褶皱设计，除了iPhone之外，还可以伸展容纳更多物品，例如AirPods或口红。 文 ｜ 苏伟鸿 杜晨 来源｜ 爱范儿（ID：ifanr） 封面来源 ｜ 企业官方 最近苹果官网上架了一款名为「iPhone Pocket（iPhone口袋）」的随身穿戴包，一下子引发了海内外社媒的热议。 iPhone的新衣。 而三宅一生类似的钱包、收纳包品类，价格基本在20000日元以上，折合人民币已经来到千元价位，这样看iPhone Pocket真的属于「正常价格」。 三宅一生这个时尚品牌，由同名的传奇设计大师三宅一生创立，以创新的面料工艺、折叠设计和极简美学而闻名，设计兼具实用性和前卫的气质。 看到这 ...