Core Insights - Apple has launched the Mini Apps Partner Program to enhance the App Store ecosystem by enabling developers to create mini apps, which are independent experiences built using HTML5 and JavaScript embedded within existing apps [1][8][12] Summary by Sections Mini Apps Definition - Mini apps are independent experiences that can be integrated into existing applications, similar to WeChat mini programs, but are not directly related to Tencent [4][5][12] - The support for mini apps predates the introduction of lightweight apps in 2020, with guidelines established as early as 2017 [4][12] Mini Apps Partner Program - The program allows developers to create mini apps that comply with Apple's guidelines, requiring the host app to be on iOS or iPadOS and to use specific Apple technologies [8][9] - Developers participating in the program can retain 85% of the revenue from in-app purchases, with Apple taking a 15% commission, regardless of the revenue scale [11][12] Historical Context and Future Outlook - The introduction of the Mini Apps Partner Program is seen as a strategic move by Apple to adapt to technological trends and enhance the App Store ecosystem [12][16] - The program aims to provide a safer and more efficient digital goods consumption experience while attracting more developers through lower commission rates [12][13] - There are expectations for the program to expand to more platforms and improve user experiences, with potential collaborations with other services like WeChat [17][18]

Core Viewpoint - Apple is adapting its App Store policies in response to regulatory pressures, reducing fees for certain app developers while promoting the use of its technology through a new Mini Apps Partner Program [1][4][6]. Group 1: App Store Fee Changes - Apple will reduce its App Store fees from 30% to 15% for some app developers participating in a new program [1]. - The Mini Apps Partner Program incentivizes developers to use Apple's technology in exchange for lower fees [2][5]. Group 2: Mini Apps Concept - Mini apps are lightweight applications that operate within third-party app stores, utilizing web technologies like HTML or Javascript [2]. - WeChat is highlighted as a prominent example, offering millions of mini-apps for various user needs [3]. Group 3: Regulatory Context - Apple faces increasing pressure from European regulators and U.S. court decisions to relinquish control over its App Store and lower fees [4]. - The company has previously introduced similar fee-reducing programs for various types of apps, emphasizing the benefits of its ecosystem [5]. Group 4: Program Objectives - The new program aims to support developers in growing their mini app businesses while enhancing customer experience [6]. - Participants must still provide Apple with specific information regarding each mini app they offer [8].