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Starbucks' turnaround effort is making gains thanks to protein
Business Insider· 2025-10-29 22:39
Core Insights - Starbucks has reported a 1% increase in global comparable sales for the fourth quarter, marking the first rise in seven quarters [1] - The introduction of protein-heavy drinks, including protein cold foam and protein lattes, has contributed to this turnaround [2] Sales Performance - The US comparable sales remained flat, indicating a mixed performance in the domestic market [1] - The global increase in comparable sales suggests a positive trend for the brand overall [1] Product Innovation - New protein-infused beverages are attracting more customers, particularly those in the rewards program, leading to increased visit frequency [3] - Customers can now add protein to 90% of Starbucks beverages, with early results showing positive reception [2][3] - Customization options for protein drinks, such as flavoring, have been well-received, with pumpkin-flavored cold foam being a popular choice [3][4] Leadership and Strategy - CEO Brian Niccol emphasizes that the protein beverages are just the beginning of a broader health and wellness focus for Starbucks [4] - Under Niccol's leadership, Starbucks has implemented various changes, including increased barista hours and corporate layoffs, to improve operations [9] - Niccol expresses cautious optimism about the company's progress, stating that the recent sales gain indicates a potential turning point in the turnaround strategy [10]
Starbucks to use AI to track inventory, free up baristas to connect
TechXplore· 2025-09-04 13:50
Core Insights - Starbucks is implementing AI technology to enhance inventory management across its coffeehouses, aiming to improve product availability and operational efficiency [1][2][4]. Group 1: AI Implementation - The company has introduced "AI-powered automated counting" to assess inventory in thousands of North American locations, replacing manual inventory counting [2][5]. - The technology, developed with NomadGo, utilizes computer vision, 3D spatial intelligence, and augmented reality, achieving 99% accuracy in inventory counting [4]. Group 2: Operational Efficiency - With the new system, inventory is counted eight times more frequently, which helps speed up deliveries and reduce stock-outs [5]. - Employees, referred to as partners, can spend less time on inventory tasks and more time engaging with customers [3][5]. Group 3: Product Strategy - Starbucks is focusing on healthier product offerings, including protein lattes and cold foam, while also maintaining popular high-calorie items like the pumpkin spice latte [7][8]. - The company aims to create a redesigned coffee shop experience that is cost-effective and appealing to health-conscious consumers [7].
Starbucks to launch protein-packed cold foam, lattes later this month
CNBC Television· 2025-09-02 20:15
Product Innovation - Starbucks is launching protein cold foam, protein lattes, and protein-boosted milks in the US and Canada on September 29th [1] - The new protein drinks will deliver 15 to 36 grams of protein per grande drink and will be available in sugar-free and unsweetened options [2] Company Performance - Starbucks experienced its best-ever sales week across US company-operated stores [2] - The sales boost is attributed to the fall menu launch and the green apron service platform [3] Leadership - CEO Brian Nickel is approaching his one-year mark at Starbucks [2] Industry Focus - The Wall Street community is closely monitoring Starbucks' protein drink launch [3]
Starbucks to launch protein-packed cold foam, lattes later this month
CNBC· 2025-09-02 16:00
Core Insights - Starbucks is launching protein-packed cold foam and lattes starting September 29 to cater to the growing consumer demand for high-protein options [1][2] Group 1: Consumer Trends - A significant shift in consumer preferences is noted, with approximately one-third of U.S. consumers expressing a love for high-protein foods in Q2 2025, an increase from 24% three years prior [2] - The trend includes diverse demographics, from fitness enthusiasts to users of GLP-1 drugs, all aiming to enhance muscle mass and satiety [2] Group 2: Product Details - The new protein cold foam will provide 19 to 26 grams of protein when added to grande beverages, while the grande-sized protein latte will offer 27 to 36 grams of protein [3] - The protein cold foam will be available in various flavors, including banana, vanilla, matcha, chocolate, brown sugar, salted caramel, and seasonal options like pumpkin [4] - Protein lattes will be made with a daily blend of 2% milk and unflavored protein powder, with plans for customization in other drinks [6] Group 3: Market Positioning - The introduction of protein cold foam aligns with Starbucks' strategy to modernize its menu with innovative products that resonate with customer preferences [3] - The announcement follows a record sales week for Starbucks' U.S. locations, driven by the return of seasonal beverages like pumpkin spice lattes, indicating a positive trend in the company's turnaround efforts under CEO Brian Niccol [7][5]