Financial Data and Key Metrics Changes - The company's revenue decreased by 24.1% in the first half of 2022 compared to the previous year [4] - The net profit shifted from a profit of 34.5 million to a loss of approximately 31.6 million [4] - Inventory was reduced from 847 million to 705 million, a decrease of 20.2% [3][6] - Bank borrowings decreased from 582 million to 428 million, a reduction of 26.6% [3][7] - The asset-liability ratio improved from 56.1% to 48.5% [7] Business Line Data and Key Metrics Changes - The adult personal care, infant, beauty, and health categories all experienced varying degrees of decline due to the pandemic [4] - The OTC segment showed some growth despite the overall decline in other categories [4] - The company maintained a stable market share in Tmall, ranging from 75% to 76% [4] - Significant growth was observed in emerging channels, with Douyin achieving nearly 390% growth and Pinduoduo achieving 173% growth [4] Market Data and Key Metrics Changes - The overall market faced challenges due to the pandemic, leading to a decline in consumer spending and increased uncertainty [2] - The company noted that traditional e-commerce platforms like Tmall and JD.com are reaching a saturation point, while interest e-commerce platforms like Douyin and Pinduoduo present new opportunities [14][15] Company Strategy and Development Direction - The company plans to enhance its multi-channel layout and focus on private domain and information e-commerce [8] - There will be increased investment in Douyin and Pinduoduo, as well as community group buying [8] - The company aims to introduce differentiated, high-quality products, particularly in the health category [8][17] - A strategic shift towards a more cautious approach in business operations is planned, focusing on core competencies and optimizing cash flow [9][16] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of the pandemic on operations and emphasized the need for adaptive measures [2][13] - The company is committed to improving cash flow and inventory management while exploring strategic partnerships [9][22] - Future growth is expected to come from optimizing existing operations and expanding into new product categories [17][21] Other Important Information - The company has implemented measures to reduce inventory and financing costs, leading to improved financial health [3][7] - Management is considering stock buyback plans due to perceived undervaluation of the company's shares [20] Q&A Session Summary Question: Can the company elaborate on the significant growth in Douyin's revenue? - Management reported a 389% year-on-year growth in Douyin, indicating ongoing improvements in team performance and sales strategies [10][11] Question: What measures will the company take to mitigate the impact of the pandemic on operations? - The company has implemented electronic systems for remote work and is reassessing warehouse layouts to ensure operational continuity [12][13] Question: What are the company's strategic growth points in light of external challenges? - The company plans to maintain its presence in traditional e-commerce while focusing on growth in Douyin and Pinduoduo [14][15] Question: How does the company plan to improve its gross margin? - Management indicated that inventory reduction efforts and a focus on higher-margin health products will contribute to margin improvement [18][19] Question: Is there a stock buyback plan in place? - Management expressed intentions to explore stock buyback options due to the current undervaluation of shares [20] Question: What is the impact of brand competition on performance? - Two key brands account for approximately 10% to 30% of revenue, with management planning to introduce new health-related products to offset declines [21]

Ladies and gentlemen, thank you for standing by and welcome to Xiaomi 2022 interim result announcement conference call. Today's conference is being recorded. If you have any objections, you may now disconnect at this time. If you have any questions you would like to raise during the question and answer section later, please press star 1 on your telephone keypad to register your questions. Should you wish to cancel your question, please press star 2. I'd now like to hand over the conference to your host toda ...

Financial Data and Key Metrics Changes - The company reported its first half 2022 earnings, with specific financial results available on the investor relations website [1] Business Line Data and Key Metrics Changes - No specific details regarding changes in business line data or key metrics were provided in the content [1] Market Data and Key Metrics Changes - No specific market data or key metrics changes were mentioned in the content [1] Company Strategy and Development Direction and Industry Competition - No information regarding company strategy, development direction, or industry competition was included in the content [1] Management's Comments on Operating Environment and Future Outlook - No comments from management regarding the operating environment or future outlook were provided in the content [1] Other Important Information - The conference call was structured to allow for questions after the presentation, indicating an interactive session for stakeholders [1] Q&A Session All Questions and Answers - No specific questions or answers from the Q&A session were included in the content [1]

After management's presentation, there will be a question and answer session. For participants who are dialing by phone, if you wish to ask a question, please press 5 on your telephone to raise your hand. If you are accessing from the Tencent Meeting or VooMeeting application, please click the Raise Hand button at the bottom left. And please be advised that today's webinar is being recorded. Before we start the presentation, we would like to remind you that it includes four looking statements, which are und ...

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