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How Sonder Abruptly Unraveled After Its Messy Marriott Breakup | WSJ What Went Wrong
The Wall Street Journal· 2025-11-24 15:42
Business Model & Financial Challenges - Sonder's business model, relying on long-term leases rather than owning real estate, led to costs outpacing revenue as the company expanded [5][7] - The company projected nearly $4 billion in revenue by 2025, but faced operational challenges due to leasing apartments and maintaining staff regardless of occupancy [5][7] - Sonder went public via a SPAC, a faster but riskier route, and received $400 million less than expected due to investors cashing out [8][10] - By 2025, Sonder's liabilities exceeded its assets, posting a loss of approximately $100 million in a six-month period [12] Partnership & Collapse - A licensing deal with Marriott International in 2024 aimed to integrate Sonder units into Marriott's booking system [11] - Sonder defaulted on its debts to Marriott, leading to the termination of the partnership in November 2025 [13] - Marriott covered $15 million in losses due to the Sonder partnership [15][16] - Sonder abruptly closed, leaving thousands of guests stranded and directing them to Marriott for assistance [2][14] Industry Implications - Sonder's failure highlights the importance of understanding a company's business model and its ability to achieve long-term profitability [16] - The case demonstrates the risks associated with SPACs and the challenges of maintaining profitability in the short-term rental market [8][9]
How This Small Southern College Became So Popular for Wealthy Students
The Wall Street Journal· 2025-11-23 17:00
This small college in North Carolina is luring wealthy students with its high-end amenities and has more than tripled undergraduate enrollment in the process. At High Point University, students can use their meal plans to eat filet minan at an on-ampus steakhouse once a week. But that isn't just a perk.Servers coach diners on body language, professional attire, and even which fork to use and when to salt their food. That's just one of the striking amenities that the school has to [music] prepare its student ...
How Renters Are Conning Their Way Into Luxury Apartments
The Wall Street Journal· 2025-11-22 17:00
Market Trends & Challenges - The US housing market faces an imbalance with an oversupply of luxury apartments and a shortage of affordable units [1] - Renting a two-bedroom apartment in Atlanta costs approximately $2,000 per month, exceeding the affordability of typical renters [2] - Fraudulent rental applications are becoming increasingly common across the US, with individuals using fake financial documents to secure luxury apartments [1][2] Fraudulent Activities & Risks - Some promoters offer fraudulent rental application packages for hundreds of dollars, including fake financial documents, social security numbers, and employment letters [3] - A national landlord estimates that up to 50% of rental applications are fraudulent in some buildings [3] - Such fraud can lead to criminal or civil penalties [3] Landlord Responses & Impact - Landlords often prioritize eviction over legal action due to the difficulty of recovering damages from tenants unable to pay rent [4] - Evictions are recorded on a renter's apartment history, potentially hindering future rental approvals [4] - Apartment owners reported an average 40% increase in application and payment fraud for rentals last year (2023) compared to 2023 [4]
Will 2026 Be the Worst College Grad Job Market in Years?
The Wall Street Journal· 2025-11-21 17:01
Job Market Outlook - The job market for the class of 2026 is expected to be the worst in 5 years [1] - More than 50% of employers surveyed rate the job market as poor or fair [1] - The current pessimistic outlook is the most significant since the beginning of the pandemic [1] Factors Contributing to the Pessimistic Outlook - A cooling job market is a primary reason for the negative forecast [1] - Companies are implementing job cuts [2] - Economic uncertainty is causing companies to be more cautious with hiring [2] - Companies are prioritizing experienced recruits over new college graduates [2] - College seniors are facing increased competition from laid-off junior workers [2]
The $6 Toll Fee Text Behind a Billion-Dollar Chinese Crime Ring | WSJ
The Wall Street Journal· 2025-11-19 17:01
Scam Overview - Toll road text scams are a major annoyance and a significant revenue source for Chinese organized crime [3] - These scams have reportedly generated over $1 billion for crime groups in China over the past 3 years [2] - In September, Americans received a record high of over 330,000 toll scam messages in a single day [2] Scam Tactics - Scammers use phishing pages to steal credit card details, including name, address, and credit card information [4] - They require an authorization code to add the stolen credit card to their smartphone wallet [5][7] - Scammers have developed software to remotely use authenticated credit card information from China, enabling recruited shoppers in the victim's area to make purchases [8] Countermeasures and Impact - Google sued one of the makers of the phishing kits used in these scams, alleging that over 1 million people in at least 121 countries were deceived [9] - The best way to avoid being scammed is to stay alert and think through suspicious messages [10]
Trump Wants to Sell F-35s to Saudi Arabia: Here’s What It Means for the Middle East
The Wall Street Journal· 2025-11-19 03:52
These are F-35s and they're part of a slew of deals announced between the US and Saudi Arabia. As Trump welcomed Saudi Crown Prince Muhammad bin Salman to the White House, he said he'd like to sell the kingdom a top-of-the-line version of the fighter jet, which is considered one of the most advanced weapons in the world. >> We're going to have a deal. They're going to purchase F-35s.They're buying them from Lheed, and uh it's a great plane. The fighter jets can fly 1.6% times the speed of sound. They're equ ...
How al Qaeda Stands on the Brink of Toppling This Government | WSJ
The Wall Street Journal· 2025-11-18 17:58
This is the new face of al-Qaeda and its fighters are now on the doorstep of this capital, choking off fuel and food, sending residents scrambling and the US embassy evacuating. If the city of Bamako falls, the terror group could soon dominate the whole country of Mali. >> It has become with that scenario a real possibility.>> But what does the group actually want. And 25 years into the war on terror, how are al-Qaeda militants still gaining ground. This al-Qaeda branch is called Jamaat Nusraat al-Islam Wus ...
Jamie Dimon Wants Everyone in the Office. Is a $3B Building the Answer?
The Wall Street Journal· 2025-11-17 17:01
Jamie Diamond thinks everyone needs to be back in the office. Is a new $3 billion skyscraper. The answer.The JP Morgan Chase CEO has spent the last six years overseeing the design and construction of one of the tallest and most expensive buildings in America. The first workers moved into the building in August and eventually 10,000 people will work out of the space. The new building at 270 Park Avenue in Midtown Manhattan stretches a city block wide and nearly a/4 mile high into the sky.Diamond has a deep-s ...
Nike CEO Shares the Company’s Biggest Issues and Its Reinvention Plan | WSJ
The Wall Street Journal· 2025-11-15 17:01
Business Strategy & Performance - Nike is refocusing on the athlete as the central point of its strategy [2][16] - The company aims to improve competitiveness and drive revenue and market share gains by segmenting brands by sport [10] - Nike is working to ensure a consumer-right assortment for each shopper and location, aiming to elevate presentation and drive sell-through [13] - Nike is focused on being the most profitable brand wherever its products are sold, driving revenue and profit for both the company and its retailers [13][14] Product & Inventory Management - Nike is addressing over-reliance on Air Jordan 1, Air Force One, and Nike Dunk franchises [4] - The company is still working to clean up Dunk inventory, with analysts estimating $4 billion in revenue from Nike Dunk in fiscal year 2025 [4][5] - Nike is phasing out the Dunk and working with wholesale partners to clear remaining stock [5] - Air Force One is returning to a good inventory position [4] - A Caitlyn Clark shoe is in development, with careful attention to her logo and product preferences [7][8] Distribution & Partnerships - Nike is re-engaging with retail partners like Macy's, DSW, and Academy Sports to boost sales [12] - The company is back on Amazon with a thoughtful assortment strategy tailored to specific consumers [10][11] Employee Morale - Nike has shifted back to its core mission of serving the athlete, which has elevated morale and focus among employees [16]
The USS Ford Is Streaming Into the Caribbean: A Breakdown of Its Firepower
The Wall Street Journal· 2025-11-14 16:28
Military Deployment & Strategy - US deployed a B-52 bomber, fighter jets, and the USS Gerald R Ford aircraft carrier to the Caribbean, showcasing significant firepower [1] - The USS Gerald R Ford carrier brings 4,000 sailors and numerous aircraft, including F-18 fighters and Growler electronic warfare planes [1] - US Navy requires a beach detachment, potentially in Puerto Rico, to resupply the Ford and support ship-to-shore operations [2] - Venezuela initiated exercises to prepare for potential attacks [3] Political & Security Landscape - President Trump has given mixed signals regarding potential strikes inside Venezuela [3][4] - The US does not discuss the movement or specific locations of military assets [4] - The US aims to combat drug trafficking, particularly sea drugs [3]