您是否拥有 完美的用户体验？ 戴德梁行大中华区研究部 China's 'New' Economy Smart, Sharing and Green 1 摘要 4 第一章 摘要 1 您是否拥有完美的用户体验？ 中国地产的体验式变革 5 您是否拥有完美的用户体验？ 在当今的城市环境中，成功的房地产项目不 仅仅只是砖，砂浆，玻璃，金属和其他建筑 材料。成功的房地产项目 , 无论中外，都是 以人为本的，且涉及各个年龄段的使用者 , 关 于人们以及他们想要在哪停留更长时间，无 论是工作，购物，旅游还是生活。 房地产的要素本着以人为本的原则，诸如设 计，技术，有组织的活动等方面都在鼓励个 人在城市中更长时间地留在 / 利用房地产项 目方面起到关键作用，无论是在： ο 城市公共空间 ; 就城市公共空间而言，"场所主导"的方法 会激发中国的目标意识。通过这种方法，城 市公共空间的规划和管理将由包含各行各业 的人群来实行，通过鼓励社会资本，共通价 值观，主人翁意识， 更上一层的场所以及城 市体验来进行。 至于办公空间，特别是智能办公楼，未来的 智能办公建筑通常不仅仅与实现能源和可持 续发展目标有关。智能办公建筑的有效经济 寿命 ...

解 读 戴德梁行研究院权威发布 "支持香港、澳门融入国家发展大局"、"在'一国 两制'下，粤港澳社会制度不同，法律制度不同，分 属于不同关税区域，市场互联互通水平有待进一步提 升，生产要素高效便捷流动的良好局面尚未形成"。 "优化提升中心城市。以香港、澳门、广州、深圳四大中心 城市作为区域发展的核心引擎，继续发挥比较优势做优做强， 增强对周边区域发展的辐射带动作用。" 粤港澳大湾区 发展规划纲要 "建设重要节点城市。支持珠海、佛山、惠州、东莞、中山、 江门、肇庆等城市充分发挥自身优势，深化改革创新，增强 城市综合实力，形成特色鲜明、功能互补、具有竞争力的重 要节点城市。" "深化粤港澳创新合作，构建开放型融合发展的区域协同创 新共同体，集聚国际创新资源，优化创新制度和政策环境， 着力提升科技成果转化能力，建设全球科技创新高地和新兴 产业重要策源地。" "提升珠三角港口群国际竞争力、建设世界级机场群、畅通 对外综合运输通道、构筑大湾区快速交通网络"。 "加快推进深圳前海、广州南沙、珠海横琴等重大平台开发 建设，充分发挥其在进一步深化改革、扩大开放、促进合作 中的试验示范作用，拓展港澳发展空间，推动公共服务合作 ...

Investment Rating - The report indicates a downward trend in rental prices for Beijing's office market, suggesting a cautious investment outlook for the sector [3][5]. Core Insights - The rental prices for office spaces in Beijing have decreased by 8.0% quarter-on-quarter and 17.8% year-on-year, reaching ¥244.8 per square meter per month [3]. - The overall vacancy rate in Beijing has improved, decreasing to 18.3%, down 0.4 percentage points year-on-year [3]. - The TMT (Technology, Media, and Telecommunications) sector has emerged as a dominant force in the office leasing market, accounting for 39.1% of total leasing activity in 2024 [4]. - Limited new supply in the coming years is expected to support the absorption of existing office space, potentially leading to further reductions in vacancy rates [5]. Market Key Indicators - The total stock of office space in Beijing is 13.68 million square meters, with a vacancy rate of 18.28% [9]. - Average rental prices across the city stand at ¥244.79 per square meter per month, with significant variations across different districts [9]. - The Central Business District (CBD) has a vacancy rate of 12.99% and an average rental price of ¥272.48 per square meter per month [9]. Leasing Activity - In Q4 2024, major leasing transactions included significant moves by companies such as Honor Terminal Co., Ltd. and China Postal Savings Bank, indicating ongoing demand despite market challenges [10]. - The TMT sector accounted for over half of the total leasing activity in Q4, highlighting its resilience in a challenging economic environment [4]. Future Supply and Demand - By 2028, an additional 165.8 million square meters of office space is projected to enter the market, with only 14.4 million square meters expected in 2025 [5]. - The report emphasizes the growth potential of high-tech industries in Beijing, which are anticipated to drive future demand for office space [5].

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The Beijing retail market is experiencing significant changes with the opening of new shopping centers, contributing to a total retail space of 1.545 million square meters as of Q3 2024, marking a year-on-year increase of 10.8% in stock [2][3] - The average rent for prime retail properties in core business districts is ¥2,180 per square meter per month, reflecting ongoing demand despite economic pressures [2][10] - The market is witnessing a shift towards high-end fashion and sports brands, with notable new store openings in key areas such as the Central Business District and Sanlitun [4][11] Market Overview - In Q3 2024, the Beijing retail market welcomed the opening of three major shopping centers, adding 236,000 square meters of quality retail space [3] - The total retail space in Beijing is projected to exceed 1.2 million square meters for the year, the highest in nearly a decade, driven by the development of international consumption centers [5] - Upgrading and renovation of older commercial projects are underway, with several key locations initiating transformation plans to enhance consumer experience [3][5] Market Key Indicators - The GDP growth rate for 2024 is forecasted at 5.4%, while the year-on-year change in social consumption is projected to decline by 0.5% [2] - The average vacancy rate across the Beijing retail market stands at 10.8%, with specific districts showing varying rates, such as 5.32% in the Central Business District [10] Rental and Vacancy Rates - Average rental prices in key districts range from ¥500 to ¥2,500 per square meter per month, with the highest rents observed in the Central Business District and Sanlitun [10][11] - The vacancy rate in the overall market is 10.8%, with specific areas like the Central Business District showing a low rate of 5.32% [10] Major Brand Openings - Notable new store openings include Titleist's first store in North China at Guomao Mall and Montane's new locations in SKP-S and Beijing Kerry Center [11] - The report highlights a trend of high-end brands entering the market, with luxury brands like PRADA and Dior increasing their presence in Wangfujing [4][11] Future Supply - The report indicates that at least three additional large-scale retail projects are expected to open in Q4 2024, potentially increasing the total supply for the year to over 1.2 million square meters [5] - Future supply projections include significant developments in non-core areas, contributing to the overall growth of the retail market [10]

70 60 50 40 30 2C MARKETBEAT 北京 市场关键指标 巨比 型化 ta => 18.16% 空蓄率 1 35.0 存量(万平方米) 大266.11 相金（人民市/半方米/月 数据来源:戴德梁行研究部 北京经济数据 2024年 2024年 二季度 一季度 ta fir 5.4% 6.0% GDP增速 5.8% 5.4% 第三产业增速 0.1% 0.2% CPI增速 -1.7% 2.0% 房地产开发投资增速 数据来源:北京统计局、穆迪分析、戴德梁行研究部 三季度北京写字楼市场租金仍下行，市场空置则表现平稳 2024年三季度，在"降本增效"和"以价换量"的共识下,业主继续为企业租 户提供更为积极的租赁策略,包括提供更具吸引力的租金,更长的免租期和装修 期。至此,北京写字楼市场租金继续下探。全市租金环比下降4.7%，同比下降 13.5%至每月每平方米人民币266.1元，五大核心商圈环比下降5.1%，同比下降 12.4%至每月每平方米人民币312.8元。在市场租金普降的大背景下，一些企业租 户开始借机寻求性价比更高的楼宇，实现其对办公空间环境和品质的升级。企业 租户的换租策略致使本季度北京写字楼 ...

6,643 6,074 8,686 12,674 12,399 2024 1,484 3,246 3,638 3,946 4,532 7.5 9.2 13.1 13.6 10.4 5.1% 4.2% 3.3% 5.4% 4.5% 42,269 41,769 40,967 46,078 51,337 -20.6% -12.3% 9.3% 1.2% -12.2% 2024Q3 2 | 2024/11/29 | 40,004.4 | 3,800.42 | ≥1.5 ≤2.0 | 475 | 379-329-370213-011-002- GB00144-W00000000 | | --- | --- | --- | --- | --- | --- | | 2024/12/3 | 10,863.1 | 8,734 | 1.01 | 7,940 | 318-311-370203-018-001- | | | | | | | GB00075W00000000 | | 2024/12/3 | 49,853.1 | 34,099.52 | ≤1.8 | 3,800 | G-2024-006 | | 2024/12/10 | ...

HONG KONG OFFICE, RETAIL & RESIDENTIAL MARKETS Q 3 2 0 2 4 Better never settles OFFICE MARKET Felected a OFFICE RENT DROPPED 2.4% Q-O-Q Bringing to a 4.3% year-to-date rental correction | Submarkets | Jan 19 (Peak) | Q3 23 | Q4 23 | Q1 24 | Q2 24 | Q3 24 | Q-0-Q △ | YTD Δ | 2024 Forecast | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Prime Central | $166.1 | $101.6 | $99.2 | $98.9 | $96.7 | 93.5 | -3.2% | -5.7% | -6 ~ -8% | | Greater Central | $139.0 | $87.3 | $85.3 | $85.0 | $83.8 | 81.0 ...

Good day, and welcome to Cushman & Wakefield's 3rd Quarter 2024 Earnings Conference Call. All participants will be in listen-only mode. If you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one on a touchtone phone. To withdraw your question, please press star, then two. Please note, this event is being recorded. I would now like to turn th ...