Core Viewpoint - Samsonite, a leading luggage brand, is experiencing significant sales declines and a drop in stock price, raising concerns about its market position and brand perception among consumers [2][3]. Financial Performance - In Q1 2025, Samsonite reported a sales revenue of nearly $800 million, a decrease of 7.3% compared to the same period in 2024, with net profit declining by over 40% [3]. - The stock price fell by nearly 10% on May 14, closing at HKD 14.060 per share, with a market capitalization dropping below HKD 20 billion [3]. Sales Channel Analysis - Sales through wholesale channels have decreased, while direct-to-consumer (DTC) channels, including retail and e-commerce, also saw declines [5]. - The main brand Samsonite experienced a sales decline of 11.4% in Asia and 6.4% in North America, while TUMI and American Tourister brands also faced similar downturns in both regions [5]. Market Position and Competition - The luxury luggage market is witnessing a structural divide, with brands like Rimowa showing strong growth, contrasting with Samsonite's struggles [6]. - Rimowa, acquired by LVMH, has seen its sales increase nearly fourfold over the past five years, highlighting a successful high-end positioning strategy [6]. Brand Strategy and Consumer Perception - Samsonite's multi-brand strategy aims to cover various market segments, but this has led to challenges in maintaining brand value and customer experience [7]. - The emergence of lower-priced alternatives and "copycat" products has intensified competition, affecting Samsonite's brand perception among younger consumers [10][11].

Investment Rating - The report does not explicitly state an investment rating for Samsonite, but it indicates a challenging environment for revenue and profit performance [1][9]. Core Insights - In 1Q25, Samsonite's net sales decreased by 4.5% year-on-year to $797 million, primarily due to weak demand in North America and China, along with a high base from the previous year [2][9]. - The company aims to maintain gross margin levels despite a 100 basis points decline to 59.4% in 1Q25, attributed to changes in geographic sales mix [2][9]. - Adjusted EBITDA fell by 20.9% year-on-year, leading to an adjusted EBITDA margin of 18.8%, down 280 basis points [2][9]. - Adjusted net income decreased by 40.3% year-on-year, driven by lower EBITDA, increased depreciation, net interest expenses, and a higher effective tax rate [2][9]. - The company reported a negative adjusted free cash flow of $41 million in 1Q25, reversing from a positive position due to EBITDA decline and increased net working capital [2][9]. Regional Performance - Sales in Asia and North America were weak, with Asia's revenue down 7% and North America's down 8% [3][10]. - Europe showed strong growth with a 4.4% increase in net sales, supported by positive growth across all core brands [3][10]. - Latin America’s sales remained flat, with a notable decline in Mexico offset by strong growth in Chile [3][10]. Channel Performance - The Direct-to-Consumer (DTC) channel accounted for 38.2% of revenue in 1Q25, with e-commerce contributing 10.6% and offline retail 27.5% [4][11]. - The offline retail business saw a decline of 2.6%, primarily due to reduced customer traffic, while wholesale business declined by 6.1% [4][11]. Tariff Policy and Mitigation Strategies - The U.S. tariff policy remains unclear, causing caution among consumers and wholesale customers [5][12]. - The company has reduced its sourcing from China to 14% and plans to further decrease this by year-end, employing various strategies to mitigate potential tariff impacts [5][12]. Future Guidance - Management expects 2Q25 net sales growth to be similar to 1Q25, with a mid-single-digit decline in net revenue on a constant currency basis [6][13]. - Long-term growth is anticipated to be supported by strong travel trends, despite short-term macroeconomic uncertainties affecting consumer demand [6][13].

Investment Rating - The report assigns a rating of "Outperform" for Samsonite, indicating an expected total return over the next 12-18 months that exceeds the return of its relevant broad market benchmark [20]. Core Insights - Samsonite's 1Q25 revenue and profit performance were under pressure, with net sales declining 4.5% year-on-year to $797 million, primarily due to weak demand in North America and China, along with a high base from the previous year [2][9]. - The company aims to maintain gross margin levels despite challenges, with a gross margin of 59.4% in 1Q25, down 100 basis points year-on-year [2][9]. - Adjusted EBITDA decreased by 20.9% year-on-year, reflecting negative leverage effects from lower gross margins and sales, resulting in an adjusted EBITDA rate of 18.8% [2][9]. - Adjusted net income fell by 40.3% year-on-year, driven by the decline in adjusted EBITDA, increased depreciation, net interest expense, and a higher effective tax rate [2][9]. - The company reported a negative adjusted free cash flow of $41 million in 1Q25, attributed to the decline in EBITDA and an increase in net working capital [2][9]. Revenue Performance by Region - Sales in Asia and North America were weak, with Asia revenue down 7% year-on-year, and North America revenue declining 8% [3][10]. - European sales continued to show strong growth, with a 4.4% year-on-year increase, supported by positive growth across all core brands [3][10]. - Latin America sales remained flat year-on-year, with a notable decline in Mexico due to lower consumer confidence [3][10]. Channel Performance - The Direct-to-Consumer (DTC) channel performed well, accounting for 38.2% of revenue in 1Q25, with e-commerce contributing 10.6% and offline retail 27.5% [4][11]. - The offline retail business saw a decline of 2.6%, primarily due to reduced customer traffic, while wholesale business declined by 6.1% year-on-year [4][11]. Tariff Policy and Mitigation Strategies - The U.S. tariff policy remains unclear, causing caution among consumers and wholesale customers [5][12]. - The company has reduced its sourcing from China to 14% and plans to further decrease this by year-end, leveraging a diversified sourcing platform to mitigate potential tariff impacts [5][12]. Future Guidance - Management expects 2Q25 net sales growth to be similar to 1Q25, with net revenue guidance down mid-single digits on a constant currency basis [6][13]. - Long-term growth is anticipated to be supported by strong travel trends, despite short-term macroeconomic uncertainties affecting consumer demand [6][13].

Market Overview - Hong Kong stocks surged today, with all three major indices rising over 2%. The Hang Seng Index increased by 2.3% or 532.38 points, closing at 23640.65 points, with a total turnover of 2228.41 million HKD [1] - The positive sentiment in the market is attributed to the unexpected progress in the first round of trade negotiations between China and the US, which is expected to continue in a constructive direction [1] Blue-Chip Stocks Performance - JD Health (06618) saw a notable increase of 5.13%, closing at 39.95 HKD, contributing 3.56 points to the Hang Seng Index. The company reported Q1 2025 revenue of 16.645 billion RMB, a year-on-year growth of 25.5%, and operating profit of 1.071 billion RMB, up 119.8% [2] - Other blue-chip stocks included China Life (02628) rising by 6.55% to 16.26 HKD, AIA (01299) up 5.15% to 65.3 HKD, while Link REIT (00823) fell by 1.34% to 40.45 HKD [2] Sector Performance - Large technology stocks collectively rose, with Baidu increasing over 4% and Alibaba and JD both rising over 3% [3] - Financial stocks experienced a significant rally, with China Pacific Insurance (02601) up 6.77% to 24.45 HKD, China Life (02628) up 6.55%, and GF Securities (01776) up 6.31% to 11.46 HKD [3] Shipping Sector - The shipping sector performed well, with Pacific Basin Shipping (02343) rising by 7.78% to 1.94 HKD and Seafront International (01308) up 6.51% to 22.9 HKD. The improvement is linked to the easing of tariff conflicts and a seasonal increase in container shipping demand [4][5] Automotive Sector - The automotive sector saw widespread gains, with Li Auto (02015) rising by 4.54% to 112.8 HKD and Xpeng Motors (09868) up 3.87% to 81.8 HKD. The retail sales of new energy passenger vehicles reached 905,000 units in April, a year-on-year increase of 33.9% [6][5] Coal Sector - The coal sector showed positive movement, with China Coal Energy (01898) up 4.91% to 8.55 HKD. Despite recent price declines, analysts suggest that demand may improve as summer approaches [7] Notable Stock Movements - Tencent Music (01698) surged by 12.84% to 61.5 HKD, reporting Q1 2025 revenue of 7.36 billion RMB, with online music service revenue growing by 15.9% [8] - Smoore International (06969) reached a new high, increasing by 10.18% to 17.32 HKD, amid rising sales of new tobacco products [9] - MicroPort Scientific (02252) saw a decline of 8.12% to 16.52 HKD due to a share placement announcement [10] - Samsonite (01910) dropped by 8.58% to 14.06 HKD after reporting a 7.3% decrease in net sales for Q1 2025 [11]

Core Viewpoint - Samsonite reported a decline in both revenue and net profit for Q1 2025, leading to a significant drop in stock price and market capitalization [1][3][11]. Financial Performance - The company's Q1 2025 sales revenue was $797 million, down 7.3% from $860 million in Q1 2024 [4][6]. - Net profit for Q1 2025 was $48.2 million, a decrease of 42.6% compared to $83.9 million in the same period last year [4][6]. - Operating profit fell to $110 million, down 26.9% year-over-year [4][6]. - Adjusted net income was $52 million, a reduction of 40.3% from $87 million in Q1 2024 [4][6]. - Gross margin decreased to 59.4%, down 1 percentage point from the previous year [4][6]. Cash Flow - Operating cash flow dropped significantly from $55 million to $8.5 million [5]. - Free cash flow turned negative at -$41.2 million [5]. Regional Sales Performance - Sales in Asia decreased by 9.7%, with a 7.0% decline when adjusted for constant currency, primarily due to macroeconomic uncertainties [6][8]. - North American sales fell by 8.3%, with a similar decline of 8.0% in constant currency, attributed to decreased consumer confidence [7][10]. - European sales remained flat, but grew by 4.4% in constant currency, driven by sales growth in the American Tourister and TUMI brands [8][10]. - Latin American sales declined by 10.3%, with constant currency sales remaining flat, influenced by reduced consumer confidence in Mexico [9][10]. Market Reaction - Following the earnings report, the company's stock price dropped nearly 10%, closing at 14 HKD, with a market capitalization of less than 20 billion HKD [1][11]. - Year-to-date, the stock has fallen over 35% [1]. Institutional Holdings - The company was previously a significant holding in the E Fund managed by Zhang Kun, but has since been reduced in the fund's top holdings [12][14]. - In the latest reports, Samsonite did not appear in the top ten holdings of the fund [11][14]. Analyst Ratings - Multiple financial institutions have downgraded their target prices for Samsonite, with estimates ranging from 16.3 HKD to 25.35 HKD [16][17]. - Goldman Sachs lowered its target price to 22 HKD and revised down its earnings forecast for the year [17].

Core Viewpoint - UBS has raised the target price for Samsonite (01910.HK) to HKD 16.3, despite the first-quarter profit margin falling short of expectations [1] Group 1: Financial Performance - Adjusted EBITDA for the first quarter was USD 128 million, which was below UBS's expectation of a 16% margin, primarily due to lower-than-expected profit margins [1] - UBS has slightly increased its revenue forecast for Samsonite by 1% to reflect better-than-expected sales trends in North America for the second quarter [1] - The adjusted EBITDA margin forecast has been reduced by approximately 110 basis points due to more significant-than-expected operational deleveraging in the first quarter [1] Group 2: Earnings Forecast Adjustments - UBS has lowered its earnings per share forecasts for 2025 to 2027 by 8%, 2%, and 2% respectively [1] - The weighted average cost of capital forecast has been revised down from 9.9% to 9.5%, leading to a 9% increase in the target price from HKD 15 to HKD 16.3 [1] Group 3: Valuation and Cash Flow - The current price reflects low earnings visibility, leading UBS to maintain a "neutral" rating [1] - Strong free cash flow generation may pave the way for a new round of share buybacks, which UBS believes could support the valuation [1]

Core Viewpoint - Samsonite reported a decline in financial performance for the three months ending March 31, 2025, with net sales decreasing by 7.3% year-on-year, primarily due to a drop in sales from the Asia region [2][6]. Financial Performance Summary - Net sales for the period were $796.6 million, down from $859.6 million in the same period of 2024, representing a decrease of 7.3% (4.5% decline on a constant currency basis) [2][6]. - Gross profit was $473.1 million, with a gross margin of 59.4%, down from 60.4% year-on-year, attributed to changes in the sales mix [2][6]. - Operating profit was reported at $109.5 million, a decrease of 26.9% compared to the previous year [2][6]. - Net profit for the period was $55.2 million, down 39.7% from $91.5 million in 2024 [2][6]. - Adjusted net income was $52.0 million, reflecting a 40.3% decrease year-on-year [2][6]. - Profit attributable to equity holders was $48.2 million, a decline of 42.6% compared to the same period last year [3][6]. Sales Performance Factors - The decline in net sales was influenced by reduced sales in Asia, decreased consumer confidence in North America, and timing changes in wholesale channel sales that negatively impacted the first quarter of 2025 [2][6]. - However, this decline was partially offset by growth in sales from the American Tourister and TUMI brands in Europe [2][6]. Market Reaction - As of the report date, Samsonite's stock was trading at HKD 14.14, reflecting a decline of 8.06%, with a market capitalization of HKD 20.678 billion [7].

Financial Data and Key Metrics Changes - Sales for Q1 were approximately $797 million, representing a decrease of 4.5% compared to the previous year [9][48] - Gross margin decreased slightly to 59.4% from 60.4% in the prior year [12][49] - Adjusted EBITDA was $128 million with an EBITDA margin of 16%, down from a record Q1 of the previous year [13][49] - Adjusted net income was $52 million, down from $87 million in the previous year [50] Business Line Data and Key Metrics Changes - Samsonite brand sales decreased by 2.6% when adjusted for a wholesale customer pulling orders into Q4 [11][23] - Tumi sales were down 2%, but showed growth in regions outside North America [11][23] - American Tourister sales decreased by nearly 11%, impacted by cautious buying from wholesale customers [11][23] Market Data and Key Metrics Changes - North America sales were down 8%, with a slight adjustment indicating a 5% decrease when accounting for order pull-ins [15][20] - Asia sales decreased by 7%, with a noted improvement expected in Q2 [14][17] - Europe experienced growth of 4.4% in Q1, with expectations for continued strong performance [16][22] - Latin America was flat in Q1 but is expected to return to double-digit growth in Q2 [17][22] Company Strategy and Development Direction - The company is focused on profitable, sustainable growth while maintaining cost discipline and strategic investments [8][76] - There is a strong emphasis on product innovation and development, particularly in the non-travel segment, which now accounts for 34% of sales [37][63] - The company is navigating tariff impacts by diversifying sourcing and implementing price adjustments [29][55] Management's Comments on Operating Environment and Future Outlook - Management noted a macroeconomic environment with softened consumer sentiment, particularly in North America [3][5] - Travel demand is expected to remain robust, with a projected growth of 4% to 5% for the year [6][40] - The company anticipates a similar performance in Q2 compared to Q1, with slight improvements in certain regions [70][72] Other Important Information - The company has opened 64 net new stores in the past year, maintaining flat SG&A expenses [12][56] - There is a focus on maintaining a strong balance sheet, with net debt at approximately $1.2 billion and liquidity of nearly $1.4 billion [60][66] - The company is preparing for a potential dual listing, monitoring market conditions closely [79][80] Q&A Session Summary Question: Clarification on Q2 performance expectations - Management indicated that Q2 is expected to be similar to Q1, with slight improvements in Asia and Latin America [84][86] Question: Correlation between travel trends and sales growth - Management confirmed that travel trends are expected to remain correlated with sales growth, despite current consumer sentiment challenges [87][88] Question: Pricing strategies in response to tariffs - Management stated that pricing actions are being taken to offset tariff impacts, primarily focused on the U.S. market [90][91]

Financial Data and Key Metrics Changes - The company reported Q1 sales of approximately $797 million, a decrease of 4.5% compared to the previous year, which was a record Q1 for the business [9][49] - Gross margin for Q1 was 59.4%, down from 60.4% in the previous year, attributed to a geographic mix with lower sales in higher-margin regions [12][49] - Adjusted EBITDA for Q1 was $128 million, with an EBITDA margin of 16%, down from the record number in Q1 of the previous year [13][49] - Adjusted net income for Q1 was $52 million, compared to $87 million in the previous year [49] Business Line Data and Key Metrics Changes - The largest core brands, Samsonite and Tumi, experienced declines of 2.6% and 2% respectively, while American Tourister saw a decline of nearly 11% due to softer consumer sentiment [11][22] - Non-travel sales accounted for 34% of total sales, showing growth opportunities in this underpenetrated market [37] Market Data and Key Metrics Changes - North America sales were down 8% in Q1, with a slight adjustment indicating a 5% decline when accounting for a wholesale customer pulling orders [15][19] - Europe showed strong growth of 4.4% in Q1, with expectations for continued growth in Q2 [16][21] - Latin America was flat in Q1 but is expected to return to double-digit growth in Q2 [17][21] - Asia saw a decline of 7% in Q1, with some markets like India showing positive growth, while South Korea faced significant challenges [14][18] Company Strategy and Development Direction - The company is focused on profitable, sustainable growth while maintaining cost discipline and strategic investments for long-term growth [8][78] - There is a strong emphasis on product innovation and development, with new collections launching in Q2 and Q3 [41][46] - The company is taking decisive actions to mitigate the impact of tariffs, including diversifying sourcing and implementing price increases [27][29] Management's Comments on Operating Environment and Future Outlook - Management noted that while consumer sentiment is softening, travel remains a priority for consumer spending, with a projected growth of 4% to 5% in travel for the year [6][67] - The macroeconomic environment remains uncertain, but the company is confident in its ability to navigate challenges and expects to come out stronger post-tariff adjustments [4][68] - The outlook for Q2 is expected to be similar to Q1, with potential slight improvements in certain markets [70][72] Other Important Information - The company is closely monitoring the dual listing preparations amid current market uncertainties [79] - The company maintains a healthy balance sheet with net debt of approximately $1.2 billion and liquidity of nearly $1.4 billion [58][64] Q&A Session Summary Question: Clarification on Q2 trading and travel trends correlation - Management indicated that Q2 is expected to be similar to Q1, with slight improvements in Asia and Latin America returning to trend [86][87] - The correlation between travel trends and sales growth is expected to remain strong, with potential benefits in the back half of the year [88][89] Question: Pricing strategies and impacts - Management is taking actions to offset tariff impacts through pricing adjustments, primarily in the U.S., but not providing specific numbers at this time [91][92]

Financial Performance - Samsonite Group S A 的净销售额为 7.97 亿美元，与 2024 年第一季度相比下降 4.5%[17] - 经调整后的 EBITDA 为 1.28 亿美元，调整后的 EBITDA 利润率为 16.0%，比 2024 年第一季度下降 280 个基点[17] - 2025 年第一季度的毛利率保持在 59.4% 的强劲水平，略低于 2024 财年的 60.0%[17] - 2025 年第一季度的广告支出为 4200 万美元，占净销售额的 5.3%，比 2024 年第一季度的 6.1% 减少了 1100 万美元[71] Regional Performance - 亚洲净销售额下降 7.0%，但印度净销售额增长 2.6%[22] - 北美净销售额下降 8.0%，部分原因是批发时机变化[22] - 欧洲净销售额增长 4.4%，所有核心品牌均实现正增长[22] - 拉丁美洲净销售额与去年同期持平，墨西哥净销售额下降 18.0%[22] Brand Performance - 调整北美批发时机变化后，Samsonite 品牌净销售额下降 2.6%[25] - TUMI 品牌增长 10.9%，主要受中国市场强劲的 DTC 电子商务业绩推动[28] - American Tourister 下降，主要原因是宏观经济不确定性抑制了消费者信心[25] Financial Position - 截至 2025 年 3 月 31 日，净债务为 11.94 亿美元[71] - 截至 2025 年 3 月 31 日，流动性约为 13.46 亿美元，其中包括循环信贷工具 (RCF) 下可用的 7.44 亿美元[71]