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Financial Data and Key Metrics Changes - The company's gross margin increased by 8.9 percentage points year-over-year, reaching a record high of 40% [4] - Adjusted net profit increased by 82% year-over-year, with an adjusted net margin of 15% [4][30] - Revenue in the December quarter was approximately RMB 2.5 billion, a decrease of 10% year-over-year, primarily due to a 27% decline in revenue from China [25] - Gross profit was RMB 997 million, an increase of 16% year-over-year [27] Business Line Data and Key Metrics Changes - Revenue from MINISO's offline operations in China decreased by 28% due to a 32% decrease in foot traffic, although average ticket size increased by 6% [5][6] - TOP TOY revenue decreased by 25% year-over-year, with a gross margin of around 45% [13][15] - The overseas business saw a 40% year-over-year increase in GMV, with revenue reaching nearly RMB 1 billion, representing a 38% increase [9][10] Market Data and Key Metrics Changes - In overseas markets, North America recorded the best performance with 66% year-over-year growth, followed by Latin America at 51% [11] - The average GMV per store in overseas markets recovered to 86% of the level achieved in the same period of 2019 [12] - The top five overseas markets were Mexico, the Philippines, Indonesia, the U.S., and Colombia, with India becoming the sixth overseas market [10] Company Strategy and Development Direction - The company aims to upgrade from a channel brand to a product brand and enhance customer loyalty by transforming the shopping experience [16][21] - MINISO plans to focus on strategic categories with emotional resonance, global appeal, and high growth potential, such as perfumes, which have seen significant growth [22] - The company expects to open between 250 and 350 new stores in China and 350 to 450 overseas stores in 2023 [8][13] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the recovery of consumer spending in China and the growth prospects for 2023 [8] - The company has maintained strong profitability despite pandemic challenges, with an average adjusted net margin of 8.6% over the past 18 quarters [31] - Management highlighted the importance of a disciplined financial policy focusing on budgeting, cost control, and capital allocation [31] Other Important Information - The company added a net 56 MINISO stores in China during the December quarter and 88 stores in overseas markets [8][13] - The company has established a global product innovation center to enhance product development capabilities [16] Q&A Session Summary Question: Inquiry about gross margin improvement - Management attributed the strong gross margin performance to a revenue mix shift towards overseas markets and brand strategic upgrades in China [35][36] Question: Inquiry about overseas business performance - Management reported that overseas direct operations have broken even for two consecutive quarters, with mature markets like India and Indonesia showing strong operating margins [40][41]

Financial Data and Key Metrics Changes - Revenue for the September quarter reached RMB 2.77 billion, increasing by 5% year-on-year, primarily due to a 48% growth in revenue from overseas markets, partially offset by a 9% decrease in revenue from China [23][28] - Gross profit in the September quarter was RMB 989 million, representing a 36% year-on-year increase, with a gross margin of 35.7%, a record high for MINISO Group, up from 27.4% in the same quarter last year [28][34] - Adjusted net profit was RMB 417 million, representing an increase of 127% year-on-year, with an adjusted net margin of 15.1% compared to 6.9% in the same quarter of last year [34] Business Line Data and Key Metrics Changes - MINISO China's revenue was RMB 1.7 billion, with offline business revenue at RMB 1.54 billion, a 9% year-on-year decrease but a 20% quarter-over-quarter increase [8][23] - E-commerce revenue was RMB 163 million, decreasing by 12% year-on-year but increasing by 23% quarter-over-quarter, accounting for 6% of total revenue [9][23] - Revenue from overseas markets was RMB 920 million, accounting for 33% of total revenue, with a year-on-year increase of 48% [26] Market Data and Key Metrics Changes - North America saw store sales growth of nearly 50% year-on-year, matching levels from the same period in 2019 [13] - Europe experienced a 20% year-on-year increase in store sales, doubling the level from the same period in 2019 [14] - Latin America recorded nearly 40% year-on-year growth and 20% from the same period in 2019 [14] Company Strategy and Development Direction - The company remains focused on its globalization strategy, enhancing product offerings, and optimizing its store network [6][7] - MINISO's international operations have turned profitable, contributing to a strong recovery in overseas business [7][21] - The company plans to continue localized product strategies and sophisticated operations to ensure sustainable growth [15][16] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about revenue and profit growth potential, citing new pandemic control policies in China as a positive factor for recovery in the offline retail industry [21][22] - The company is cautious about new store openings due to pandemic uncertainties but expects store performance to improve [38] - Management highlighted the importance of cost control and disciplined financial strategy to maintain solid financial performance [35] Other Important Information - The company added 43 stores in China during the quarter, primarily in lower-tier cities, and plans to adjust store openings based on pandemic dynamics [11] - The merchandise gross margin for TOP TOY was about 42%, with a significant narrowing of net loss [19] - MINISO released its first ESG report, enhancing transparency regarding governance and social responsibilities [20] Q&A Session Summary Question: Domestic business performance and store expansion outlook - Management acknowledged the uncertainty of the pandemic but noted that store closures have decreased, and they expect healthy store network growth [38] Question: Gross profit margin outlook - Management indicated that gross margin increased due to a better revenue mix and cost-cutting measures, with expectations for continued improvement [39][40] Question: Operating expense savings and sustainability - Management explained that labor cost reductions contributed to decreased general expenses, and they plan to maintain expense control moving forward [45] Question: Performance during Double 11 shopping holiday - Management reported total GMV exceeding RMB 100 million during Double 11, with significant growth in key product categories [47] Question: Impact of RMB depreciation on gross profit margins - Management clarified that while overseas gross margins are high, RMB depreciation does not directly affect GP margins [50][51] Question: Future GP margin targets - Management expressed optimism about maintaining GP margin improvements through cost reductions and strategic supplier relationships [52][54]

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12 (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended June 30, 2022 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES E ...

[Filing Information](index=1&type=section&id=Filing%20Information) [Report Details](index=1&type=section&id=Report%20Details) This section outlines the administrative details of the Form 6-K filing by MINISO Group Holding Limited, specifying the report type, commission file number, and the company's principal executive offices - The filing is a Form 6-K, a Report of Foreign Private Issuer, for the month of September 2022[1](index=1&type=chunk) - MINISO Group Holding Limited files annual reports under Form 20-F[1](index=1&type=chunk) - The company's principal executive offices are located in Guangzhou, Guangdong Province, The People's Republic of China[1](index=1&type=chunk) [Exhibit Index](index=2&type=section&id=Exhibit%20Index) The Exhibit Index indicates that the Form 6-K includes Exhibit 99.1, which is a Press Release detailing a Chairman Share Purchase Plan - Exhibit 9.1 is a Press Release on Chairman Share Purchase Plan[2](index=2&type=chunk) [Signatures](index=3&type=section&id=Signatures) This section confirms the official authorization and signing of the Form 6-K on behalf of MINISO Group Holding Limited by Saiyin Zhang, Director and Chief Financial Officer, on September 30, 2022 - The report was signed by Saiyin Zhang, Director and Chief Financial Officer of MINISO Group Holding Limited[4](index=4&type=chunk) - The signing date for the report was September 30, 2022[4](index=4&type=chunk)

MINISO Group Holding Limited (NYSE:MNSO) Q4 2022 Earnings Conference Call August 25, 2022 8:00 AM ET Corporate Participants Eason Zhang - Director, Capital Markets Guofu Ye - Founder, Chairman and Chief Executive Officer Saiyin Zhang - Executive Vice President and Chief Financial Officer Conference Call Participants Michelle Cheng - Goldman Sachs Anne Ling - Jefferies Lucy Ziyan Yu - Bank of America Merrill Lynch Operator Ladies and gentlemen, thank you for standing by and welcome to MINISO Group Holding Li ...

Table of Contents Exhibit 99.2 | --- | --- | |------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------| | | | | INDEX TO UNAUDITED CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS | Page | | Unaudited Consolidated Statements of Profit or Loss for the Three Months ended March 31, 2021 and 2022 and Nine Months ended March 31, 2021 and 2022 | F-2 | | Unaudited ...