Core Viewpoint - MINISO has released its 2024 ESG report, highlighting its excellent practices in social responsibility, green products, and charitable activities, with a focus on sustainability and corporate governance [1] Group 1: ESG Ratings and Corporate Governance - MINISO has received an "AA" rating from MSCI for three consecutive years, leading the industry in corporate behavior, privacy and data security, and labor management [1] - The company emphasizes the integration of ESG principles into all business operations, aiming to create long-term sustainable value for society [1] Group 2: Employee Diversity and Welfare - As of the end of 2024, 60.8% of MINISO's employees are from overseas markets, with a 100% localization rate for store managers in direct markets like Vietnam [1] - The company promotes a family-friendly workplace, with 65% of employees in mainland China being female, and 55.9% of managerial positions held by women, surpassing industry averages [1][2] Group 3: Employee Incentives and Community Engagement - MINISO has granted stock incentives to approximately 500 directors, executives, and key employees, along with various welfare bonuses to enhance employee satisfaction and sense of belonging [2] - The company actively engages in public welfare projects focused on children, women, serious illnesses, disasters, and animal protection, including a significant donation of 10 million RMB to establish an animal protection fund [2] Group 4: Product Responsibility and Sustainability Initiatives - MINISO has developed 26 SKUs of Tritan plastic cups, with Tritan products exceeding PC products in development, and has replaced single-use plastics with paper materials in 37 SKUs [2] - The company plans to create more green products across various categories and will introduce the "MINISO ECO" label for broader application [3] Group 5: Future Strategic Goals - MINISO aims to leverage its strong ESG performance as a driver for high-quality development and plans to lead 100 Chinese IPs to global markets, transitioning from "Chinese MINISO" to "Global MINISO" [3]

Group 1 - The core viewpoint of the article discusses the challenges and opportunities faced by Chinese lending institutions expanding overseas, particularly in high-interest and high-default-rate markets like Indonesia and Mexico, leading to some institutions exiting or adjusting their strategies [2]. Group 2 - The article highlights the competitive landscape in overseas lending, emphasizing the intense competition in markets such as Indonesia and Mexico, which has resulted in varying degrees of success for different institutions [2]. - It notes that while some institutions have faced setbacks, others have managed to achieve significant profits, indicating a mixed outcome for Chinese lenders in international markets [2].

Financial Reporting Changes - The company announced a change in its financial year end date from June 30 to December 31, effective immediately, resulting in a six-month audited financial statement covering July 1, 2023, to December 31, 2023[13]. - The annual report for the current financial period covers a full year from January 1, 2024, to December 31, 2024[13]. - To enhance comparability, the company included unaudited financial results for the twelve months ended December 31, 2023, derived from combining previous financial results[14]. - The financial performance highlights and detailed results for the six-month period will be available in the annual report, which includes key metrics and performance indicators[4]. - The company is expected to provide guidance on performance metrics and targets for the upcoming fiscal year in the annual report[4]. - The report will also cover any potential mergers and acquisitions or strategic initiatives that may impact future growth[4]. - The company aims to maintain transparency and accuracy in its financial reporting, as emphasized by the involvement of KPMG as its auditor[9]. Financial Performance Metrics - Revenue for the six months ended December 31, 2023, was RMB 7,632,467 thousand, representing a significant increase compared to RMB 13,838,797 thousand for the twelve months ended December 31, 2023[16]. - Gross profit for the fiscal year ended December 31, 2024, reached RMB 7,637,060 thousand, up from RMB 5,698,431 thousand for the twelve months ended December 31, 2023, indicating a growth of approximately 34.1%[16]. - Operating profit for the six months ended December 31, 2023, was RMB 1,553,707 thousand, which is a substantial increase from RMB 2,819,648 thousand for the twelve months ended December 31, 2023[16]. - Profit for the period attributable to equity shareholders of the Company for the fiscal year ended December 31, 2024, was RMB 2,617,560 thousand, compared to RMB 2,253,241 thousand for the twelve months ended December 31, 2023, reflecting an increase of approximately 16.2%[16]. - Basic earnings per share for the fiscal year ended December 31, 2024, was RMB 2.11, up from RMB 1.81 for the twelve months ended December 31, 2023, representing a growth of 16.6%[16]. - Adjusted net profit for the six months ended December 31, 2023, was RMB 1,302,509 thousand, compared to RMB 2,356,729 thousand for the twelve months ended December 31, 2023[16]. - Adjusted net profit for the fiscal year ended December 31, 2024, was RMB 2,720,612 thousand[28]. - Adjusted EBITDA for the fiscal year ended December 31, 2024, was RMB 4,334,325 thousand[28]. Store Expansion and Market Presence - For the fiscal year ended December 31, 2024, MINISO's total number of stores increased from 6,413 to 7,504, representing a growth of approximately 17%[30]. - As of December 31, 2024, MINISO operated nearly 4,400 stores in mainland China and over 3,100 stores in overseas markets[35]. - The number of TOP TOY stores increased from 148 to 276, marking an increase of approximately 86%[30]. - The number of directly operated TOP TOY stores grew from 14 in 2023 to 40 in 2024, indicating a strong expansion strategy[37]. - The total number of MINISO stores in overseas markets increased from 2,487 in 2023 to 3,118 in 2024, representing a growth of approximately 25.3%[58]. - The number of stores operated under the MINISO Retail Partner model in mainland China increased from 3,878 in 2023 to 4,335 in 2024, a net increase of 457 stores[40]. - The company has begun expanding the TOP TOY store network to overseas markets starting in 2024, aligning with its global expansion strategy[36]. Financial Position and Assets - Total assets as of December 31, 2024, were RMB 18,120,128 thousand, an increase from RMB 14,485,309 thousand as of December 31, 2023, indicating a growth of approximately 25.5%[18]. - Non-current assets as of December 31, 2024, reached RMB 6,464,627 thousand, up from RMB 4,157,675 thousand as of December 31, 2023, reflecting an increase of about 55.4%[18]. - Total liabilities as of December 31, 2024, were RMB 7,764,606 thousand, compared to RMB 5,294,092 thousand as of December 31, 2023, indicating an increase of approximately 46.8%[18]. - The company’s cash and cash equivalents totaled RMB 6,698.1 million, down from RMB 6,887.0 million as of December 31, 2023[139]. - The company has a capital commitment of RMB 633.5 million as of December 31, 2024, down from RMB 837.2 million as of December 31, 2023, primarily due to the construction of the headquarters building[163]. Strategic Initiatives and Future Outlook - The company plans to use the net proceeds for overseas store network expansion, supply chain optimization, brand building, and share repurchase programs[87]. - The share repurchase program allows for the repurchase of up to HK$2 billion in value of Shares and/or ADSs over a 12-month period starting from August 30, 2024[90]. - The company aims to strengthen its product offerings and optimize its store network as part of its long-term strategic goals for 2025[100]. - The company will adopt a flexible operating model for each overseas market to expand its store network in strategic markets such as North America, Asia, and Europe[99]. - The company plans to implement the "Super Store" strategy to enhance brand image and target "Big Beauty," "Big Toys," and "Big IPs" as super categories[102]. Risks and Challenges - The company faces risks related to consumer demand and discretionary spending, particularly in the context of economic downturns[186]. - The company faces significant risks related to maintaining competitive pricing and high-quality products, which could materially affect its business and financial condition[188]. - A substantial portion of the company's operations are conducted in China, exposing it to various legal, regulatory, and economic risks that could impact its operations and securities value[189]. - The trading price of the ADSs and shares has been volatile, potentially resulting in substantial losses for investors[196]. - The concentration of share ownership among executives and principal shareholders may limit investors' influence on corporate matters[196]. Legal and Compliance Matters - The company is involved in a federal securities class action lawsuit, with a court decision on a motion to dismiss expected in February 2024[164]. - Compliance with relevant laws and regulations has been maintained during the reporting period, impacting the group's operations[192]. - The company has not established any detailed future plans for material investments or capital assets as of December 31, 2024[151].

Core Insights - Miniso reported a revenue growth of 22.8% to 17 billion yuan and a net profit increase of 15.4% to 2.72 billion yuan in 2024, with a record high gross margin of 44.9% [1] - However, the financial results reveal underlying risks in cost control, market expansion, and brand competition [1] Domestic Market Performance - The domestic market growth is weak, with revenue increasing only 2.8%, significantly lower than the 42% growth in overseas markets [2] - Same-store sales have declined, indicating reliance on store expansion rather than improvement in single-store efficiency [2] - Increased competition from brands like KKV and Green Party is pressuring Miniso's market share, as these competitors attract young consumers with differentiated product strategies [2] - Inventory turnover days have risen to 81 days, with 74% of inventory in domestic stores, and 12% of inventory over 180 days, suggesting potential markdown risks [2] - Rising rent and labor costs are adding to the financial pressure, particularly with an increased proportion of direct-operated stores [2] Overseas Expansion Risks - Nearly 40% of Miniso's revenue comes from overseas markets, but expansion faces multiple risks, including policy uncertainties [3] - The number of stores in the U.S. has grown from under 100 in 2021 to 275 in 2024, but future growth may be hindered by export tariffs, rising logistics costs, and geopolitical risks [3] - Signs of market saturation are emerging in some overseas markets, such as the U.K., where same-store sales growth is slowing [3] - International competitors like IKEA and H&M are intensifying market competition [3] - Miniso's product line abroad primarily consists of small to medium-sized household goods, lacking differentiated innovation [3] Summary and Recommendations - The 2024 financial report highlights multiple risks in cost control, market expansion, and brand competition for Miniso [4] - Investors should focus on the company's inventory management and cost control capabilities, particularly in domestic market inventory turnover efficiency and gross margin improvement [5] - The policy risks and intensified competition in overseas markets may pressure future revenue growth, necessitating careful evaluation of Miniso's globalization strategy [5] - The company should enhance product innovation to improve the competitiveness of core products in response to increasing market competition [6]

Summary of Conference Call Company Overview - The conference call discusses the financial performance of Miniso for the fourth quarter and the entire year of 2024, with key participants including the founder and CEO Ye Guofu and CFO Zhang Jingjing [1][3][11]. Key Financial Highlights - Total revenue for 2024 reached approximately 17 billion RMB, representing a year-on-year growth of 23% [11]. - The average number of stores increased by 18%, with the Miniso brand contributing 16 billion RMB to the total revenue [11]. - Overseas revenue accounted for 39% of total revenue, up from 34% in the previous year [12]. - Gross margin improved by 3.7 percentage points to 44% in 2024, with all business segments showing improvement [12]. - Adjusted net profit increased by 17% year-on-year, maintaining a net profit margin of 20% [15][29]. Global Expansion and Market Strategy - As of December 31, 2024, the company operated 7,780 stores globally, with 1,219 new stores opened during the year [2][4]. - The U.S. market has seen rapid growth, with 154 new stores added, bringing the total to 275 across 47 states [5][26]. - The company aims to enhance operational quality through precise store opening strategies and improved logistics efficiency [5][26]. Product and Brand Development - The company plans to continue focusing on product innovation and IP collaborations, with over 90 new IP initiatives planned for 2024 [36][39]. - The introduction of third-party products in stores aims to cater to a younger demographic, enhancing customer experience [35][39]. Cost Management and Profitability - Sales and management expenses grew by 52%, with sales expenses increasing by 59% [13]. - The company is focused on improving operational efficiency and cost control, particularly in logistics, which saw a 51% increase in costs due to international shipping [15][26]. Future Outlook - The company anticipates a continued focus on overseas market growth, with a disciplined approach to store management [20][21]. - For 2025, the company expects revenue growth to accelerate, with a focus on improving profit margins through optimized store performance [21][29]. - The company aims to maintain a healthy balance between rapid growth and shareholder returns, with a commitment to stable dividend payments [17][18]. Additional Insights - The company is adapting to changes in the global economic environment, particularly in response to U.S. policy shifts, by diversifying its supply chain and reducing reliance on the Chinese market [7]. - The integration of local talent and product development is seen as crucial for success in overseas markets [6][40]. This summary encapsulates the key points discussed during the conference call, highlighting the company's financial performance, strategic initiatives, and future outlook.

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - In 2024, the company achieved revenue of 16.99 billion, a year-on-year increase of 23%. The net profit attributable to the parent company was 2.62 billion, up 16% year-on-year, while the adjusted net profit was 2.72 billion, also reflecting a 16% increase [2][4]. - For Q4 2024, the company reported revenue of 4.71 billion, a 23% year-on-year growth, with a net profit of 810 million, marking a 27% increase, and an adjusted net profit of 790 million, which is a 20% increase year-on-year [2][4]. - The company is in a strategic investment phase that is temporarily diluting profit margins, with growth driven by IP and international expansion [4]. Revenue Summary - The company’s revenue growth is supported by strong performance in overseas markets and the TOPTOY brand, while domestic operations faced slight pressure due to high base effects. In 2024, domestic revenue for the company grew by 11%, while TOPTOY saw a 45% increase. In Q4, domestic revenue growth was 7% for the company and 50% for TOPTOY [7]. - The overseas market experienced a robust growth of 43% in 2024, with direct overseas operations growing by 66% on a comparable basis [7]. Profitability Summary - The adjusted net profit for 2024 was 2.72 billion, reflecting a 16% year-on-year increase, with Q4 adjusted net profit reaching 790 million, a 20% increase year-on-year. The gross margin, sales, and management expense ratios showed changes of 3.9%, 2.4%, and 1.0% respectively, with operating profit margin improving by 0.6 percentage points [7]. - The decrease in financial income and the phase of direct investment have temporarily diluted profit margins, but operational profitability continues to improve [7]. Strategic Initiatives - The company is enhancing product capabilities while implementing an innovative store matrix strategy and an online O2O approach to capture domestic growth. The "seven-layer store matrix strategy" is being executed, focusing on both IP and category scenarios [7]. - The company plans to transform smaller stores into larger ones and optimize channel and franchise structures to achieve precise inventory distribution [7]. Financial Projections - The adjusted net profit forecasts for 2025, 2026, and 2027 are 3.04 billion, 3.73 billion, and 4.59 billion respectively, indicating a positive outlook for profitability as the company scales its operations [7].

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The company is steadily advancing its global layout and emphasizes its IP channel's capacity to capture demand [5] - The company achieved significant revenue growth in 2024, with a total revenue of 16.994 billion RMB, representing a year-on-year increase of 22.8% [7] - The company completed its annual store opening target, with a total of 7,780 stores by the end of 2024, including 6,504 Miniso stores [7] - The overseas store expansion is notable, with 631 new stores opened abroad, accounting for 58% of total new openings [7] - The company's gross margin reached a historical high of 44.9% in 2024, up 3.7 percentage points year-on-year, driven by an increase in overseas direct sales [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023: 11,473.21 million RMB - 2024: 16,994.03 million RMB - 2025E: 20,851.52 million RMB - 2026E: 24,818.06 million RMB - 2027E: 29,259.03 million RMB - The expected year-on-year growth rates for revenue are 13.76% in 2023, 48.12% in 2024, and 22.70% in 2025 [6] - The adjusted net profit for 2025 is projected to be 3,123.30 million RMB, with a year-on-year growth rate of 19.3% [6] - The earnings per share (EPS) are expected to increase from 1.42 RMB in 2023 to 2.50 RMB in 2025 [6] Store Expansion and Product Strategy - The company has successfully launched new products under the WAKUKU brand, with a recent release selling out within two hours, indicating strong consumer interest [7] - The TOPTOY brand has also seen rapid overseas expansion, achieving a revenue of 984 million RMB in 2024, a year-on-year increase of 44.7% [7] - The company is focusing on adjusting its revenue structure and IP product mix to enhance gross margin performance [7]

Core Viewpoint - Miniso, a retail company originating from Guangzhou, is experiencing rapid growth, with significant increases in revenue and profit in 2024, driven by a diverse product range and strong IP partnerships [1][4]. Group 1: Financial Performance - In 2024, Miniso achieved a revenue of 16.99 billion yuan, a year-on-year increase of 22.8%, and a net profit attributable to shareholders of 2.62 billion yuan, up 16.2% [1]. - The adjusted net profit for the same year was 2.72 billion yuan, reflecting a 15.4% increase, with a comprehensive gross margin of 44.9%, up 3.7 percentage points year-on-year [1]. Group 2: Product and Supply Chain - Miniso operates over 10,000 core SKUs and has access to more than 150 top global IP resources, including brands like Black Myth, Disney, and Sanrio, with global IP product sales exceeding 10 billion yuan [1]. - The company relies heavily on a robust supply chain, with over 80% of its suppliers located in China, and more than 50% in the Pearl River Delta region [3]. Group 3: Market Strategy and Expansion - Miniso's strategy includes a focus on IP economy and rapid market expansion, with a goal of opening 10,000 stores globally by 2022, of which over 3,000 are already in overseas markets [4][5]. - The overseas business has shown strong growth, with revenue from international operations accounting for 39.4% of total income, an increase of 5 percentage points from 2023 [5]. Group 4: Challenges and Future Outlook - Despite the overall growth, the average store efficiency in China has declined, with same-store GMV growth rates showing a downward trend [4]. - The company is also exploring the potential of its subsidiary TOP TOY in international markets, with plans for a separate listing and competition with brands like Pop Mart [5][6].

Group 1 - U.S. popular Chinese stocks experienced a decline in pre-market trading, with Pinduoduo (PDD.O) dropping over 3% and Miniso (MNSO.N) falling by 1.8% [1]

Summary of the Conference Call for Miniso Company Overview - The conference call discusses Miniso, a retail company known for its affordable products and strong presence in both domestic and international markets, particularly in the United States and Europe. Key Points and Arguments Response to Tariffs - Miniso has implemented various strategies to mitigate the risks associated with increased tariffs in the U.S. as of early 2024. This includes enhancing its overseas supply chain, particularly increasing local sourcing in the U.S. to reduce reliance on Chinese suppliers. [3][4] - The company has managed to maintain a gross margin of approximately 70% in the U.S. market, even after two rounds of tariff adjustments from 10% to 20%. [3][4] Supply Chain and Procurement - As of early 2025, 30%-40% of Miniso's products are sourced through local supply chains in the U.S., although the company still relies on Chinese and other overseas suppliers to maintain cost advantages. [4][5] - The company plans to focus on 20 states in the U.S. to enhance operational efficiency and optimize resource allocation. [6] Sales Growth and Store Expansion - Miniso anticipates a same-store sales growth rate of 15%-18% in Q1 2025, with domestic growth expected to be in the mid-single digits and overseas growth projected at 20%-25%. The company plans to open 900 new stores globally, including 800 Miniso stores and 100 TT stores. [4][8] - The average payback period for domestic franchisees has extended from 12 months in 2023 to 15 months in 2024, yet over 90% of franchisees remain profitable, indicating a healthy investment return. [4][14] IP Strategy and Product Innovation - Miniso is actively pursuing a refined IP operation strategy, focusing on product design innovation and diversifying IP selection. The company is exploring collaborations with emerging artists and brands to enhance its product offerings. [4][15][16] - The company has extended the lifecycle of its IP products through iterative upgrades, significantly enhancing its product design capabilities. [19] Market Potential and Strategy in the U.S. - The U.S. market is viewed as highly promising, with Miniso's strategy focusing on refined operations and cost control. The company plans to adjust its strategy if tariffs increase significantly, potentially shifting focus to the European market. [7][24] - Miniso has nearly 300 stores in the U.S. and aims to optimize inventory turnover and operational efficiency in 2025. [24] Challenges and Adjustments - The company faces challenges in both domestic and overseas markets, necessitating adjustments in its operational strategies. In the U.S., the focus is on refining store operations and enhancing supply chain efficiency. [23][24] - Miniso's overseas operations are adapting to macroeconomic changes, including tariff impacts, by dynamically adjusting the ratio of franchise to direct stores. [21] Financial Performance and Stock Response - Recent tariff impacts have pressured Miniso's stock price, prompting the company to engage in share buybacks to protect shareholder interests and signal confidence in future growth. [30] Additional Important Insights - Miniso's franchisee profitability remains robust despite extended payback periods, indicating resilience in its business model. [14][28] - The company is committed to expanding its IP offerings internationally, with plans to introduce 100 Chinese IPs to global markets over the next decade. [27] - The overall IP product share in overseas markets exceeds 40%, with the U.S. market showing a higher proportion of around 60%. [29]