香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 MINISO Group Holding Limited 名創優品集團控股有限公司 （於開曼群島註冊成立的有限責任公司） （股份代號：9896） 董事會會議日期 名創優品集團控股有限公司（「本公司」）董事會（「董事會」）宣佈，將於2025年11 月21日（星期五）召開董事會會議，藉以考慮及批准（其中包括）本公司截至2025 年9月30日止三個月的未經審計財務業績及其發佈。 本公司的管理層將於美國東部時間2025年11月21日（星期五）上午四時正（同日北 京時間下午五時正）舉行業績電話會議以討論財務業績。英語同聲傳譯將於電話 會議中提供。電話會議可通過以下方式接入： 連接方式2 收聽會議的人士可通過撥打以下號碼並使用與連接方式1相同的會議號及密碼接 入會議。 1 | 美國： | +1 689 278 1000（或+1 719 359 4580） | | --- | --- | | 中國香港： | +852 ...

Core Points - MINISO Group plans to release its financial results for the September quarter of 2025 before the U.S. market opens on November 21, 2025 [1] - An earnings conference call will be held on the same day at 4:00 A.M. Eastern Time to discuss the financial results, with simultaneous interpretation in English [2] - The conference call can be accessed via Zoom or by dialing specific phone numbers for various regions [3][4] Company Overview - MINISO Group is a global value retailer known for offering trendy lifestyle products with IP design, aiming to provide a delightful shopping experience [6] - The company has established a significant store network worldwide since its first store opened in China in 2013, building the MINISO brand as a globally recognized retail name [6]

Investment Rating - The report suggests a focus on the Hainan sector and sub-sectors with performance elasticity during the Spring Festival, indicating a positive medium-term outlook for new consumption growth, transformation recovery, overseas expansion, and policy benefits [3] Core Insights - Following the new gold tax policy, there has been a price increase in gold jewelry at retail terminals, highlighting the importance of brand strength and product quality [1][2] - The new tax policy differentiates between investment and non-investment uses of standard gold, affecting tax deductions and pricing strategies for retailers [2] - Major brands have raised their gold prices post-policy implementation, with increases ranging from 58 to 70 CNY per gram for leading brands [2] Summary by Sections 1. Market Review - The retail index increased by 0.31% this week, underperforming the Shanghai Composite Index by 0.77 percentage points [9] - The retail sector's performance ranked 17th among all sectors during this period [9] 2. Company Dynamics - Small Commodity City has acquired land for a cultural and commercial complex for 3.2 billion CNY [16] - West China Tourism plans to issue up to 30.61 million shares to raise no more than 300 million CNY for working capital and debt repayment [16] 3. Industry Dynamics - Xiaohongshu has obtained a payment license, indicating a significant development in the digital payment landscape [22] - Starbucks has partnered with Boyu Capital to expand its retail operations in China, aiming to increase the number of stores to 20,000 [22] - JD's global sales during the Double 11 event saw a transaction volume increase of over 300% in cross-border shipping areas [23]

Group 1 - MINISO FRIENDS opened its first store in South China, located in Shenzhen, aiming to create a new landmark for youth culture through immersive IP experiences [2] - The store features a unique "Right Right Sauce" glass window and various interactive installations, integrating popular global IPs such as Disney and Harry Potter [2] - MINISO's latest financial report indicates a total revenue of 4.97 billion yuan in Q2, representing a year-on-year growth of 23.1%, with a gross margin of 44.3%, up 40 basis points from the previous year [2] Group 2 - Shenzhen is promoting consumption upgrades through the "first store economy," with trendy toys becoming a significant aspect of this initiative [2] - Jin Guanghua Plaza has introduced 21 first-store brands, including high-traffic toy brands like WANGXIAOBEN and TOP TOY [3] - Shenzhen leads the nation in the toy industry, housing over 3,000 toy-related companies, which account for 14.4% of the total number of toy enterprises in China, forming a complete industry chain from design to export [3]

Core Insights - MINISO is accelerating its layout in core business districts across the country with the opening of MINISO LAND in Hangzhou, featuring over 100 IP products and exclusive immersive experiences [1][4] - The Hangzhou store is designed to cater to the younger demographic's demand for trendy culture and immersive experiences, creating a new urban landmark [2][4] - The collaboration with Disney's "Zootopia" marks a significant expansion in MINISO's IP operations, showcasing the brand's strategic depth in this area [3][4] Store Features - The MINISO LAND in Hangzhou features a three-level immersive space with various attractions, including a giant toy house and themed areas for popular IPs like Pokémon and Disney [2][3] - The store includes a dedicated area for the "Zootopia" collaboration, with themed products across multiple categories and interactive experiences for customers [3] Business Strategy - MINISO's strategy involves continuous expansion into key commercial areas, with previous successful openings in cities like Shanghai and Chongqing, demonstrating strong sales performance [4] - The brand's international strategy is also progressing, with the recent opening of its first overseas MINISO LAND in Bangkok, showcasing its ability to localize offerings while maintaining global standards [4] - By focusing on immersive IP experiences, MINISO aims to redefine urban commercial spaces and enhance its market position as a leading global IP operator [4]

Core Insights - MINISO LAND Hangzhou No.1 store opened on November 7, featuring an immersive three-story space with over 100 IP products and exclusive photo spots, aimed at enhancing regional consumer potential and revitalizing the commercial ecosystem in Hangzhou [1][2] - The store's design, led by the team that created the global No.1 store in Shanghai, incorporates a carousel as a creative core, presenting a modern and sculptural aesthetic that stands out in the urban landscape [1] - The store has successfully attracted a large number of visitors during its trial operation, with over 80% of its products being popular IPs, establishing itself as a significant trendsetting consumption landmark in Hangzhou [2] Company Strategy - MINISO LAND continues to expand into key commercial districts across China, with previous successful openings in Shanghai, Chongqing, and Wuhan, showcasing a strategic focus on immersive IP experience spaces [2] - The Shanghai MINISO LAND global No.1 store achieved remarkable sales performance, with over 100 million yuan in sales within nine months and a monthly revenue of 16 million yuan [2] - The brand's international strategy is also progressing, with the opening of its first overseas MINISO LAND in Bangkok, Thailand, which features over 1,000 square meters and incorporates local IPs, demonstrating the company's strong localization capabilities [2]

Group 1 - The core viewpoint of the article highlights that Miniso Group has been awarded the "High-Energy Team 2025 Globalization Special Award" at the fourth "High-Energy Team Award" ceremony, recognizing its comprehensive performance across six key dimensions [1] - The "High-Energy Team Award" is initiated by the Chinese edition of Harvard Business Review in collaboration with FESCO, aimed at identifying benchmark teams that respond flexibly to changes, solve problems innovatively, and grow collectively [1] - Miniso Group's vision has been upgraded to "become a global leading IP operation platform," marking a transition from "product export" to "cultural export," emphasizing the importance of organizational capability in strategic implementation [1] Group 2 - Since launching its globalization strategy in 2015, Miniso has driven its growth through a dual approach of "globalization + IP strategy," continuously enhancing its four core organizational competencies: product strength, channel strength, marketing strength, and operational strength [2] - To support the implementation of its IP strategy, Miniso has built a composite team covering trend research, original design, content marketing, product development, and retail experience, forming a core organizational capability that ensures efficient strategy execution [2]

Market Performance - The three major U.S. stock indices closed lower, with the Dow Jones down 0.84% at 46,912.3 points, the S&P 500 down 1.12% at 6,720.32 points, and the Nasdaq down 1.9% at 23,053.99 points [1] - Major tech stocks fell, with Nvidia and Tesla dropping over 3%, Intel, Amazon, and Meta down over 2%, and Microsoft down over 1% [1] - Popular Chinese concept stocks showed mixed results, with Xiaoma Zhixing down over 8%, Zai Ding Pharmaceutical down over 6%, and NIO down over 1%, while XPeng Motors rose over 9% and Baidu up over 3% [1] European Market - European stock indices also closed lower, with Germany's DAX down 1.29% at 23,740.38 points, France's CAC40 down 1.36% at 7,964.77 points, and the UK's FTSE 100 down 0.42% at 9,735.78 points [1] Commodity Prices - International precious metal futures generally declined, with COMEX gold futures down 0.20% at $3,984.80 per ounce and COMEX silver futures down 0.37% at $47.85 per ounce [1] - U.S. oil futures fell slightly, with the main contract down 0.12% at $59.53 per barrel and Brent crude down 0.08% at $63.47 per barrel [1] Currency and Bond Markets - The U.S. dollar index decreased by 0.45% to 99.70, while the offshore RMB appreciated against the dollar by 104 basis points to 7.1209 [1] - U.S. Treasury yields collectively fell, with the 2-year yield down 7.20 basis points to 3.553% and the 10-year yield down 7.60 basis points to 4.083% [1] - European bond yields also declined, with the UK 10-year yield down 2.9 basis points to 4.432% and Germany's 10-year yield down 2.3 basis points to 2.648% [1]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 名創優品集團控股有限公司 呈交日期: 2025年11月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | USD | | 0.00001 USD | | 100,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 10,000,000,000 | USD | | 0.00001 USD | | 100,000 | 本月底法定/註冊股本總額： USD ...

Group 1 - The service industry is expected to benefit from favorable policies, with a significant increase in service consumption anticipated in 2026 due to continuous policy support and demand dividends [3][7][11] - The report highlights the structural growth in emotional value and symbolic consumption, particularly in the IP toy industry, which is rapidly realizing commercial value [3][7][9] - The retail industry is undergoing a transformation towards a decentralized model, with traditional retail facing intense competition and new channels like discount stores and community supermarkets emerging [3][7][9] Group 2 - The report emphasizes the importance of optimizing holiday arrangements and integrating cultural tourism to stimulate demand, particularly for families with children [12][15] - The service consumption structure in China shows significant room for growth, with the current per capita service consumption being much lower than that of developed countries [29][30][32] - The tea and coffee beverage market in China is experiencing rapid growth, with the market size expected to increase significantly, driven by consumer demand in lower-tier cities [56][58][59] Group 3 - The online travel agency (OTA) market is projected to maintain stable profit margins, with companies like Trip.com leading in growth despite slight slowdowns in overseas markets [48][54] - The hotel industry is seeing a gradual improvement in operating data, with a narrowing decline in revenue per available room (RevPAR) expected to continue [37][40][43] - The report indicates that the demand for travel and tourism services is stable, with business travel being a significant source of fluctuations in demand [40][41]