Core Viewpoint - The restaurant industry is leading the consumption recovery, highlighting the contradiction of "difficulty in hiring for companies and employment challenges for graduates," which stems from a structural disconnect between the service industry's scale, standardization, digital upgrades, and traditional talent cultivation models [1] Group 1: Industry Challenges - The service industry's rapid growth contrasts with the slow supply of skilled talent, making it crucial to address this issue for high-quality development in the sector [1] - The core of service consumption is experience, which directly depends on the skills and quality of the workforce, necessitating a shift towards high-quality, specialized, and innovative talent in the restaurant industry [1] Group 2: Educational Initiatives - To tackle structural challenges in talent supply, deepening industry-education integration and establishing a collaborative ecosystem between schools and enterprises is essential [2] - China Oriental Education's New Oriental Culinary Education has launched the "Industry-Education Integration Community" and the "Thousand Enterprises, Ten Thousand Positions Talent Program," aiming to systematically cultivate high-quality skilled talent aligned with industry needs [2] Group 3: Talent Development Model - New Oriental Culinary Education has developed a "Three-Dimensional Quality Model" focused on high career starting points, high retention rates, and high promotion potential to ensure quality employment [4] - This model addresses the talent supply-side shortcomings by collaborating with leading industry companies to integrate job skills and standards into the educational process, significantly reducing the adaptation period for graduates [6] Group 4: Economic Impact - The "Thousand Enterprises, Ten Thousand Positions" initiative is expected to create thousands of quality job opportunities annually, providing valuable "talent certainty" amid economic and employment uncertainties [8] - This approach reflects a shift in China's vocational education from mere expansion to a focus on quality and ecosystem building, leveraging 38 years of experience in vocational education [8]

Group 1 - The core viewpoint of the articles highlights the emergence of a "retirement club" by New Oriental in Beijing, targeting the 50 to 75 age group, which reflects the growing cultural and social needs of the elderly population, indicating a shift in the silver economy from basic material security to higher-level "social value realization" and "lifelong learning growth" [1] - The trend of companies exploring services for the elderly, such as cultural tourism and health care, demonstrates a significant social change where a new generation of active seniors seeks not just basic care but also social participation, interest learning, and peer interaction for self-improvement and spiritual fulfillment [1] - This transition in the silver economy demands new market supply requirements, where successful services must provide deep engagement, social connections, and identity recognition, challenging service providers to truly understand the elderly and innovate in course design, activity guidance, and intergenerational interaction [1] Group 2 - The exploration by institutions like New Oriental injects new perspectives and vitality into the silver economy, revealing that this vast "blue ocean" is not just about ensuring a comfortable old age but also about empowering seniors to "create new value in their later years" and enrich their life experiences [2] - As more social forces respond innovatively to these deeper needs, a learning-oriented and social-friendly ecosystem for the elderly can be constructed, accelerating the transition of the "positive aging view" from an ideal to a tangible social reality, representing both a significant market opportunity and a measure of social progress [2]

Core Viewpoint - New Oriental needs time to establish a viable business model for its cultural tourism segment [4] Group 1: Business Development - New Oriental has launched the "Beijing New Oriental Retirement Club" aimed at individuals aged 50-75, offering local activities and health classes [2][3] - The retirement club is associated with New Oriental's cultural tourism business and is founded by the company's founder, Yu Minhong [3] - The club's membership has rapidly grown to nearly 500 members, indicating strong interest in its offerings [3] Group 2: Financial Performance - In the first fiscal quarter of 2025, New Oriental's cultural tourism revenue was approximately $9 million [4] - The company has seen continuous revenue growth in its cultural tourism segment over the past three years [4] - Despite growth, the CEO indicated that the company still requires time to develop a sustainable business model for this segment, with revenue growth expected to slow in fiscal year 2026 [4] Group 3: Target Demographics - New Oriental is exploring more services targeted at the elderly, including the establishment of an elderly university in Nanjing in 2024 and a "silver-haired study abroad" program [4] - The company has signed contracts for ten wellness bases in Sanya, focusing on providing services rather than infrastructure [4]

每经编辑｜陈柯名 近日，名为"北京新东方退休俱乐部"的账号，在各社交平台发布招募内容，称邀请北京50岁-75岁退休的叔叔阿姨们加入。 在招募贴中，介绍到退休俱乐部开设北京本地活动、兴趣课程等内容，全程由80、90后年轻人做活动玩伴，每月组织2次小聚会、免费3门兴趣课。在账号 主页课程介绍中，目前显示线上课0元领取，线下课体验价格19.9元，包括自媒体、手工、烘焙、舞蹈、八段锦、品茶、钓鱼、书法等课程，部分课程有 100元-500元不等的材料费。 据智通财经，"北京新东方退休俱乐部"工作人员表示，校方正在选定场地，线下兴趣课堂计划在东城、西城、朝阳、海淀设立"根据地"，线下聚会活动在 各大城区均有，下周将发布具体的课堂和活动日历。 该俱乐部的开办是新东方探索银发经济的重要落子。事实上，自2023年进军文旅领域以来，新东方已先后试点中老年文旅路线、布局海南、云南等20余个 康养基地，并于2024年成立南京新东方老年大学，形成"文旅+教育+康养"的多维布局。 从过往发展来看，新东方中老年文旅并未形成较大规模，有关中老年人业务的盈利情况也未在财报中被单独披露。该公司2025财年第四季度财报提到，新 东方文旅业务收入同 ...

Core Insights - Beijing New Oriental Retirement Club has launched social media accounts to recruit members and promote activities for individuals aged 50-75 [1][3] - The club offers a variety of courses including mobile photography, Ba Duan Jin (a form of Qigong), and dance, with both online and offline formats available [1] - New Oriental has been actively entering the "silver economy," with initiatives such as the establishment of Nanjing New Oriental Elderly University in 2024 and a visit to a wellness community in Hainan in early 2026 [3] Group 1 - The Beijing New Oriental Retirement Club aims to provide a comprehensive experience for seniors, including learning, socializing, and travel opportunities [1] - The club is currently in the process of selecting locations for offline classes in various districts of Beijing, including Dongcheng, Xicheng, Haidian, and Chaoyang [1] - A schedule for classes and activities is expected to be released next week [1] Group 2 - The club's activities are designed to cater specifically to the interests and needs of older adults, focusing on health, wellness, and cultural enrichment [3] - The establishment of the Nanjing New Oriental Elderly University reflects the company's commitment to expanding its offerings in the senior education sector [3] - The exploration of wellness communities indicates a strategic move towards integrating education with lifestyle and health services for the elderly [3]

Core Viewpoint - The "Beijing New Oriental Retirement Club" has launched on multiple social media platforms, targeting individuals aged 50-75, offering a variety of activities including health, learning, and social engagement [1][4]. Group 1: Club Activities - The club offers a range of activities such as Tai Chi (八段锦), photography classes, and dance lessons, available in both online and offline formats [1]. - The club is in the process of selecting locations for offline classes, with plans to establish them in districts like Dongcheng, Xicheng, Haidian, and Chaoyang [1]. Group 2: Market Expansion - New Oriental has been actively entering the "silver economy," with initiatives like the establishment of the "Nanjing New Oriental Elderly University" in 2024, which includes three main colleges focused on foreign languages, tourism culture, and arts [4]. - In early 2026, the founder, Yu Minhong, visited a New Oriental cultural and health community in Hainan, indicating further expansion into wellness and leisure for the elderly [4].

Core Viewpoint - The emergence of the "Beijing New Oriental Retirement Club" on various social media platforms, claiming to be founded by "Teacher Yu," aims to provide local activities, health, and interest classes for individuals aged 50-75 in Beijing [1] Group 1 - The club offers online classes for free and offline classes at an experience price of 19.9 yuan [1] - The new accounts do not carry official certification or blue V certification from New Oriental Group [1] - As of the report, New Oriental Group has not provided a specific response regarding these accounts [1]

Core Viewpoint - The "Beijing New Oriental Retirement Club" has launched on Douyin, targeting individuals aged 50-75 in Beijing, offering various activities and classes to enhance their lifestyle and well-being [1][4]. Group 1: Club Activities - The club offers local activities led by younger generations (80s and 90s) including park visits, hiking, and temple fairs [4][6]. - Interest classes are available for skills such as photography, dance, and painting [4][6]. - Health courses will feature health experts to support members' physical and mental well-being [4][6]. Group 2: Company Background - Beijing New Oriental Cultural Tourism Co., Ltd. was established in 2023 and is a wholly-owned subsidiary of New Oriental Education Technology Group [4][6]. - The registered capital of the company is 1 billion RMB, and it operates in various sectors including tourism, cultural exchange, and internet sales [4][6]. - Yu Minhong serves as the legal representative and chairman of the company [4][6]. Group 3: Leadership and Advisory - On November 20, Yu Minhong announced the appointment of Chen Xingjia, founder of Shenzhen Henghui Public Welfare Foundation, as the chief advisor for New Oriental Education, Dongfang Zhenxuan, and New Oriental Cultural Tourism, with an annual salary of 1.5 million RMB [4][6].

Core Insights - The "Beijing New Oriental Retirement Club" has been established by New Oriental to recruit retirees aged 50-75 in Beijing [1][3] - The club offers local activities and interest courses, including self-media, handicrafts, baking, dance, Qigong, tea tasting, fishing, and calligraphy [1][3] - Activities are facilitated by younger companions from the 80s and 90s generation, with two small gatherings organized monthly and three free interest courses available [1][3] - Online courses are offered for free, while offline course experiences are priced at 19.9 yuan [1][3]

智通财经记者 | 宋佳楠 智通财经获悉，"北京新东方退休俱乐部"账号近日在社交平台上线，其主要面向北京50-75岁退休人群推出兴趣课程与本地社交活动，学员可 领取0元线上课或以19.9元体验线下课程。 图片来源：北京新东方退休俱乐部社交平台账号 该账号发布的招募帖显示，俱乐部开设北京本地活动、兴趣课程等内容，全程由80、90后年轻人做活动玩伴，每月组织2次小聚会、免费3门兴 趣课。课程内容包括自媒体运营、手工、烘焙、舞蹈、八段锦、品茶、钓鱼、书法等多个品类，部分课程有100元-500元不等的材料费。 图片来源：北京新东方退休俱乐部社交平台账号 智通财经了解到，兴趣课堂主要会在北京新东方各大城区的校区内举办，前期先开放线上体验，后续逐步开放线下课程。目前可选的课程有手 机摄影、八段锦、舞蹈形体，其他课程仍在上线筹备中。 "北京新东方退休俱乐部"工作人员表示，校方正在选定场地，线下兴趣课堂计划在东城、西城、朝阳、海淀设立"根据地"，线下聚会活动在各 大城区均有，下周将发布具体的课堂和活动日历。 该俱乐部的开办是新东方探索银发经济的重要落子。事实上，自2023年进军文旅领域以来，新东方已先后试点中老年文旅路线、布局 ...