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1万多一件的鄂尔多斯,开始抢Max Mara的生意
36氪· 2025-12-15 11:12
Core Viewpoint - The article discusses the rising popularity of cashmere clothing among urban women, particularly those aged 30 and above, highlighting a shift in consumer preferences towards high-quality, long-lasting materials during economic downturns [7][14]. Market Trends - The cashmere apparel market in China is projected to grow at a compound annual growth rate (CAGR) of 8% from 2024 to 2030, reaching an estimated revenue of $885.9 million by 2030 [7]. - ERDOS, a leading cashmere brand, has successfully rebranded itself from a "mom brand" to a more youthful and fashionable image, reflecting changing consumer preferences [8]. Brand Performance - ERDOS reported a revenue of 3.756 billion yuan in 2023, a year-on-year increase of 12.73%, with a projected revenue of over 4 billion yuan in 2024, marking a growth of 6.99% [13]. - The gross profit margin for ERDOS reached 58.54%, indicating strong financial health compared to competitors like DEZZO Fashion Group and Taiping Bird Group, which saw declines in revenue [13]. Consumer Demographics - The target demographic for ERDOS has shifted, with 35-50-year-olds accounting for 40-50% of sales, while younger consumers, including those born in the 1990s, are increasingly purchasing cashmere items [14][17]. - The article notes that women aged 30-55, referred to as "middle women," are becoming key consumers, often managing household spending and showing a preference for quality over quantity [17]. Competitive Landscape - ERDOS is positioned to compete with international luxury brands like Max Mara, which has historically dominated the cashmere market. The shift in consumer spending towards local brands is benefiting ERDOS [20][23]. - ERDOS's pricing strategy is competitive, with cashmere coats priced between 12,000 and 19,000 yuan, significantly lower than Max Mara's offerings, which can exceed 30,000 yuan [25]. Supply Chain Advantages - ERDOS benefits from a vertically integrated supply chain, controlling everything from cashmere goat farming to retail, which allows for cost reductions and quality control [27]. - China produces 60-70% of the world's cashmere, providing a significant advantage in sourcing high-quality materials at lower costs compared to international brands that rely on imports [25][27]. Brand Positioning Challenges - Despite its successes, ERDOS faces challenges in transitioning from a mass-market brand to a high-end fashion label, as consumer perceptions of its pricing and brand identity remain mixed [30]. - The brand's strategy of offering multiple lines, including high-end and youth-focused collections, may lead to design overlaps and complicate brand differentiation [30]. Future Outlook - For ERDOS to solidify its position in the luxury market, it must enhance its brand narrative and consumer engagement, moving beyond price competitiveness to establish a strong cultural identity [36][37].
为煤层气“取心”探脉——大庆钻探攻克鄂尔多斯煤层气精准勘探难题
Zhong Guo Hua Gong Bao· 2025-12-15 03:14
近日,大庆钻探在鄂尔多斯盆地郝20井保压取心作业中取得成功,一举创下中石油煤层气公司韩城区块 单井累计取心进尺最多、岩心收获率最高、取心筒数最多、取心层位最全4项纪录,破解了该区域煤岩 层取心难题,为非常规油气勘探提供了新利器。 研发工具破难题 郝20井是中石油煤层气公司在鄂尔多斯盆地伊陕斜坡东部部署的一口直井评价井,设计井深2506米,保 压取心进尺95.77米,担负着评价5#煤层和8#煤层储层及含气情况的重要使命。 该井需要获取深层煤层各项储层参数,兼探大宁—吉县区块山西组和本溪组页岩储层及含气情况,同时 需要探索太原组灰岩、马家沟组碳酸盐岩储层及含气性。然而,韩城区块煤层气储层具有煤层气层系复 杂、气体易逸散的复杂特征,常规取心技术难以保留地层原始状态。取出来的岩心如果不"原汁原味", 将直接影响储层评价和含气量测试的准确性,进而影响整个区域的勘探决策。 针对郝20井复杂地质条件,大庆钻探工程技术研究院工程技术转化推广分公司取心团队对自主研发的 DQBYM194-80型保压取心工具进行了针对性升级。他们完善了工具自锁式球阀密封结构,解决了高压 地层密封难题。 "随着我国非常规油气勘探向深层、复杂储层延伸 ...
钢铁板块短线拉升
Mei Ri Jing Ji Xin Wen· 2025-12-15 01:56
每经AI快讯,钢铁板块短线拉升,太钢不锈涨停,抚顺特钢、久立特材、酒钢宏兴、鄂尔多斯、中信 特钢等跟涨。 (文章来源:每日经济新闻) ...
鄂尔多斯机场年旅客吞吐量突破303万人次
机场持续发挥向北开放桥头堡作用,统筹国际国内航线开发。国际方面,深化"航空+旅游"融合,开通 至蒙古国、韩国、越南、泰国、马来西亚等航班,已运送国际旅客7.1万人次。国内方面,加密至广 州、成都、西安、合肥等枢纽航班,并将多条经停航线优化为直飞。依托"干支通 全网联"试点,构建 以鄂尔多斯为中心的中转网络,中转旅客量已突破18万人次。通过对接地方产业与市场需求,机场开通 多条定制化航线,有效提升航网通达性、精准性和时效性,更好服务全市经济社会发展。 下一步,鄂尔多斯机场将在确保安全平稳运行的基础上,继续提升服务品质,优化航线布局,朝着更高 运输生产目标和更优质航空网络结构迈进。(编辑:李季威 校对:张彤 审核:程凌) (鄂尔多斯机场供图) 《中国民航报》、中国民航网 记者贾璞瑜 通讯员赵倩 报道:截至12月9日,鄂尔多斯机场旅客吞吐量 突破303万人次,提前22天超越去年全年总量,创通航以来年旅客吞吐量新高。预计年内吞吐量有望突 破315万人次。 自今年以来,鄂尔多斯机场围绕地方经济社会发展,坚持稳中求进,持续优化航线网络、提升运行效 率。以"稳枢纽、强试点、抓暑运、抢国际"为开发思路,机场区域枢纽功能不断增 ...
鄂尔多斯(600295) - 内蒙古鄂尔多斯资源股份有限公司2025年第二次临时股东大会会议资料
2025-12-10 08:00
内蒙古鄂尔多斯资源股份有限公司 2025 年第二次临时股东大会会议资料 内蒙古鄂尔多斯资源股份有限公司 2025 年第二次临时股东大会 会议资料 内蒙古鄂尔多斯资源股份有限公司 二、除出席会议的股东或股东代理人、公司董事、监事、高管人员、公司聘 请的律师及其他邀请人员外,公司有权利依法拒绝其他人员进会场; 三、进入会场后,请将手机等通讯工具关闭或置于静音状态; 四、与会人员应自觉遵守会场秩序,对任何干扰股东大会召开或侵犯其他股 东权益的行为,工作人员有权予以制止并送有关部门查处; 五、出席会议的股东或股东代理人均依法享有发言权、质询权、表决权; 2025 年 12 月 22 日 内蒙古鄂尔多斯资源股份有限公司 2025 年第二次临时股东大会会议资料 会 议 须 知 为确保本次股东大会的正常秩序和议事效率,维护投资者的合法权益,根据 《中华人民共和国公司法》《中华人民共和国证券法》《内蒙古鄂尔多斯资源股份 有限公司章程》及《上市公司股东大会规则》等的有关规定,特制定以下会议须 知,请出席会议的全体人员自觉遵守。 一、本次会议会务处设在公司董事会办公室,负责会议的组织及相关会务工 作; 六、若股东或股东代理人在会 ...
注册资本30亿!行业收储平台被曝正式成立,多晶硅供需结构有望得到明显改善
Xuan Gu Bao· 2025-12-09 23:19
Group 1 - The newly established company, Beijing Guanghe Qiancheng Technology Co., Ltd., has a registered capital of 3 billion yuan and aims to explore strategic cooperation opportunities within the polysilicon industry [1] - The total investment from various parties for the polysilicon storage platform is estimated to be between 20 billion and 30 billion yuan, with the total funds required for capacity storage expected to exceed this amount [2] - The polysilicon industry is currently facing significant overcapacity and losses, but it also has the highest concentration of capacity, which theoretically facilitates consensus among companies to control production and stabilize prices [2] Group 2 - Tongwei Co., Ltd. is a leading company in the industry with an annual production capacity of over 900,000 tons of high-purity polysilicon, and the investment cost per ton has been reduced to around 5 million yuan [3] - Ordos has a polysilicon production capacity of 28,000 tons and has maintained a high dividend policy from 2020 to 2024, with dividend ratios of 74.76%, 46.89%, 42.24%, 77.11%, and 90.92% respectively [3]
鄂尔多斯市明视博医疗器械有限责任公司成立 注册资本100万人民币
Sou Hu Cai Jing· 2025-12-09 23:12
天眼查App显示,近日,鄂尔多斯市明视博医疗器械有限责任公司成立,法定代表人为杨昊宇,注册资 本100万人民币,经营范围为许可项目:第三类医疗器械经营。(依法须经批准的项目,经相关部门批 准后方可开展经营活动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:第二类医疗器 械销售;第一类医疗器械销售;眼镜制造。(除依法须经批准的项目外,凭营业执照依法自主开展经营 活动)。 ...
2025“一带一路”暨金砖国家技能发展与技术创新大赛在鄂尔多斯闭幕
Zhong Guo Xin Wen Wang· 2025-12-09 09:41
本次大赛为期四天,以"智慧托育,技赢未来"为主题,设置中职组、高校组、教师组及国际组四个组 别,共吸引来自国内外的1000多名选手参赛。竞赛分为理论测试与技能展示两大模块,聚焦婴幼儿照护 核心素养,全面考核选手在典型工作任务中的实操技能、职业素养与人文关怀能力。作为联合承办单 位,内蒙古民族幼儿师范高等专科学校参赛的教师组与高校组均在本次比赛中取得了优异成绩。 中新网内蒙古新闻12月9日电 (记者 李爱平)12月9日,2025"一带一路"暨金砖国家技能发展与技术创 新大赛幼儿照护职业技能赛在内蒙古民族幼儿师范高等专科学校圆满落下帷幕。 本次竞赛重点关注3岁以下婴幼儿照护服务,致力于搭建国际交流平台,推动婴幼儿照护服务理念、标 准与技术的高质量发展,拓宽人才选拔通道,提升行业人才培养质量与现代服务产业能力。(完) ...
鄂尔多斯市高质量发展有“力道”
Ren Min Wang· 2025-12-09 01:21
Core Viewpoint - During the "14th Five-Year Plan" period, Ordos City in Inner Mongolia has achieved significant high-quality development through reforms, open cooperation, and systematic changes, aiming for a higher developmental trajectory [2][9]. Group 1: High-Quality Development - Ordos has established a mechanism led by city leaders to promote key reform tasks, completing 53 major reform tasks with 80 achieving phased results [3]. - The city ranks first in North China and among the top in the nation for various indicators in the "2025 China Local Government Administrative Efficiency Research Report" [3]. - The external economy is thriving, with foreign trade reaching 9.87 billion yuan and lithium battery exports accounting for 1.15 billion yuan, representing 73% of the region's "new three products" exports [4]. Group 2: Ecological and Environmental Governance - Ordos has made significant progress in ecological governance, implementing integrated protection and systematic management of natural resources, achieving a governance rate of 50% in the Kubuqi Desert and 85% in the Mu Us Sandy Land [6]. - The city has been recognized as a national ecological civilization demonstration zone and has hosted international forums on desertification [6]. Group 3: Urban Development and Business Environment - Ordos has optimized its business environment, achieving the highest score in the autonomous region for five consecutive years, and has established a service team to assist over 987 enterprises, resulting in an order amount of 8.73 billion yuan [11][12]. - The city has attracted 54 new large-scale industrial enterprises and 44,500 business entities during the "14th Five-Year Plan" period, enhancing its urban appeal [12]. Group 4: Infrastructure and Connectivity - The Ordos Comprehensive Bonded Zone has been upgraded, and the city is actively integrating into the Western Land-Sea New Corridor and the Belt and Road Initiative [10]. - New international flight routes and infrastructure projects are being developed to enhance connectivity with neighboring regions and countries [10].
鄂尔多斯市东胜区日尝新式馒头店(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-12-08 23:36
天眼查App显示,近日,鄂尔多斯市东胜区日尝新式馒头店(个体工商户)成立,法定代表人为王遥, 注册资本1万人民币,经营范围为一般项目:农副产品销售;互联网销售(除销售需要许可的商品); 食用农产品初加工。(除依法须经批准的项目外,凭营业执照依法自主开展经营活动)许可项目:食品 销售;食品互联网销售;食品经营管理;小餐饮。(依法须经批准的项目,经相关部门批准后方可开展 经营活动,具体经营项目以相关部门批准文件或许可证件为准)。 ...