良品铺子股份有限公司 简式权益变动报告书 上市公司名称：良品铺子股份有限公司 股票上市地点：上海证券交易所 股票简称：良品铺子 股票代码：603719 住所/通讯地址：浙江省宁波市北仑区梅山七星路 88 号 1 幢 401 室 B 区 H0563 信息披露义务人 3：宁波汉宁倍好投资管理合伙企业（有限合伙） 住所/通讯地址：浙江省宁波市北仑区梅山七星路 88 号 1 幢 401 室 B 区 H0565 信息披露义务人 4：宁波汉良佳好投资管理合伙企业（有限合伙） 住所/通讯地址：浙江省宁波市北仑区梅山七星路 88 号 1 幢 401 室 B 区 H0564 股份变动性质：一致行动关系解除 签署日期：2025 年 3 月 13 日 信息披露义务人 1：宁波汉亮奇好投资管理合伙企业（有限合伙） 住所/通讯地址：浙江省宁波市北仑区梅山七星路 88 号 1 幢 401 室 B 区 H0566 信息披露义务人 2：宁波汉林致好投资管理合伙企业（有限合伙） 五、信息披露义务人承诺本权益变动报告书不存在虚假记载、误导性陈述或 重大遗漏，并对其真实性、准确性和完整性承担个别和连带的法律责任。 第 1 页 | 第一节 | 释义 ...

Core Viewpoint - The article discusses the significant leadership change at the snack brand Liangpinpuzi, highlighting the resignation of Chairman and CEO Yang Yinfeng and the appointment of Cheng Hong as the new chairman and acting CEO. The company faces challenges in achieving its performance goals, with declining revenues and profits, attributed to pricing strategies and market competition [1][3][5]. Company Overview - Liangpinpuzi announced a major personnel change after 16 months, with Yang Yinfeng resigning for personal reasons and Cheng Hong taking over [1][2]. - Yang Yinfeng's tenure as chairman lasted less than two years, during which he aimed to balance profit and pricing but struggled to achieve desired results [2][3]. Financial Performance - For the first half of 2024, Liangpinpuzi reported revenues of 3.886 billion yuan, a year-on-year decrease of 2.52%. The net profit, excluding non-recurring items, plummeted by 93.97% to only 7.46 million yuan, with cash flow net amount down 90.81% [3]. - The company anticipates a loss of 25 million to 40 million yuan for the full year 2024, with net profit projected to be between -70 million and -50 million yuan [3]. Strategic Adjustments - Liangpinpuzi's losses are attributed to a strategy of "lower prices without compromising quality," which involved price reductions on certain products and adjustments in product structure, negatively impacting gross margins [3][4]. - The company implemented its largest price cut in 17 years shortly after Yang's appointment, aiming to enhance market share and supply chain efficiency, but this led to a continuous decline in gross margins [4]. Leadership Transition - Cheng Hong, the new chairman, has a background in researching Liangpinpuzi's "high-quality development model" and has been involved in strategic assessments of the company's operations [5]. - Analysts believe Cheng's leadership will focus on product innovation, digital operations, and brand value reconstruction to better connect with younger consumers [5]. Industry Context - The snack industry is undergoing a transformation towards quality competition, with consumers increasingly demanding healthier and innovative products. The traditional price-driven growth model is becoming less effective [11]. - Liangpinpuzi's management change is seen as a response to the need for specialized governance and strategic focus to navigate industry fragmentation and enhance competitive positioning through quality-driven differentiation [11]. Future Opportunities - Analysts suggest that Liangpinpuzi should focus on "demand segmentation and scenario innovation" to identify growth points, particularly in health-oriented snacks and enhancing consumer experience through community engagement and differentiated marketing strategies [12]. - The company has potential opportunities in the mid-to-high-end snack market, but it must prioritize product development and innovation to remain competitive [12].

Core Viewpoint - The article discusses the recent leadership changes at Liangpinpuzi and the company's financial performance, highlighting the challenges faced in 2024, including a projected loss for the first time since its IPO in 2020 [2][8][9]. Leadership Changes - On March 3, Liangpinpuzi announced the resignation of Yang Yinfeng as Chairman and General Manager due to personal reasons, while he will continue as a board member and a member of the Strategic and Development Committee [2]. - Cheng Hong has been elected as the new Chairman of the Board, with a term lasting until the current board's term ends, and will also act as General Manager until a new one is appointed [2][6]. Financial Performance - Liangpinpuzi's 2024 earnings forecast indicates a net loss between 400 million to 250 million yuan, contrasting sharply with a net profit of 180 million yuan in 2023 [9]. - The company experienced a decline in profitability, with the first quarter of 2024 showing profits, but subsequent quarters leading to losses, particularly in the second quarter with a loss of 38.59 million yuan [10]. Reasons for Decline - The company attributed its declining performance to a pricing strategy that involved lowering prices without compromising quality, which negatively impacted gross margins [11]. - Additionally, the company faced challenges with a decrease in government subsidies by approximately 33 million yuan and the early termination of its employee stock ownership plan, which resulted in a one-time expense of about 18 million yuan [12]. Controversies - In 2024, Liangpinpuzi faced allegations of product mislabeling and ingredient fraud, although subsequent investigations by local authorities found no basis for these claims [13].

证券代码：603719 证券简称：良品铺子 公告编号：2025-005 二、关于选举董事长、董事长代行总经理职责的事项 公司董事会于 2025 年 3 月 1 日召开第三届董事会第六次会议，审议通过了 《关于选举公司第三届董事会董事长的议案》，选举程虹先生为公司第三届董事 会董事长，任期自本次董事会审议通过之日起至第三届董事会任期届满之日止； 审议通过了《关于公司董事长代行总经理职责的议案》，为保证公司经营、管理 工作的正常开展，同意公司董事长程虹先生代行总经理职责，自本次董事会审议 通过之日起至公司聘任总经理之日止。公司将按相关规定尽快完成总经理聘任工 作。 一、关于董事长、总经理辞职的事项 近日良品铺子股份有限公司（以下简称"公司"）董事会收到杨银芬先生递 交的书面辞职报告。杨银芬先生现任公司董事长、董事会战略与发展委员会委员、 总经理，因个人原因，提出辞去公司董事长、总经理职务，其辞职报告自送达公 司董事会之日起生效。辞职后，杨银芬先生仍将继续担任公司董事（非独立董事）、 董事会战略与发展委员会委员。 杨银芬先生是公司创始人之一，其在担任公司总经理、董事长等职务期间， 勤勉尽责、恪尽职守，为公司发展、业 ...

证券代码：603719 证券简称：良品铺子 公告编号：2025-004 良品铺子股份有限公司 第三届董事会第六次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、董事会会议召开情况 （五）本次会议由董事长杨银芬先生召集和主持。公司全体监事及董事会秘 书等列席了本次会议。 二、董事会会议审议情况 经与会董事审议，通过如下议案： 议案 1：关于选举公司第三届董事会董事长的议案 杨银芬先生因个人原因辞去公司董事长、总经理职务，公司董事会同意选举 程虹先生为公司第三届董事会董事长，任期自本次董事会审议通过之日起至第三 届董事会任期届满之日止。董事会授权公司经理层及其授权人士全权办理将法定 代表人变更为程虹先生的相关事宜。 公司及公司董事会对杨银芬先生任职期间的辛勤付出和贡献表示衷心感谢， 特授予杨银芬先生为公司荣誉董事长。 表决结果：【9】票同意、【0】票反对、【0】票弃权，通过该议案。 （一）良品铺子股份有限公司（以下简称"公司"）第三届董事会第六次会 议（以下简称"本次会议"）的召开符合有关法律、行政法规、部门规章 ...

人民财讯3月3日电，良品铺子(603719)3月3日晚间公告，杨银芬因个人原因，提出辞去公司董事长、总 经理职务，其辞职报告自送达公司董事会之日起生效。 辞职后，杨银芬仍将继续担任公司董事（非独立董事）、董事会战略与发展委员会委员。 公司董事会于3月1日召开第三届董事会第六次会议，选举程虹为公司第三届董事会董事长，任期自本次 董事会审议通过之日起至第三届董事会任期届满之日止；同意公司董事长程虹代行总经理职责，自本次 董事会审议通过之日起至公司聘任总经理之日止。 ...

证券代码：603719 证券简称：良品铺子 公告编号：2025-003 良品铺子股份有限公司股东减持股份计划公告 本公司董事会、全体董事及相关股东保证本公告内容不存在任何虚假记载、误 导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 股东持股的基本情况：截至本公告日，良品铺子股份有限公司（以下简 称"公司"）股东达永有限公司（英文名称 SUMDEX LIMITED，以下简称"达永 有限"）持有公司股份 76,836,126 股，占公司总股本的 19.16%。该等股份均来源 于公司首次公开发行股票上市前持有的股份。 减持计划的主要内容：因自身资金需求，达永有限计划自本次减持计划 披露之日起 15 个交易日后的 3 个月内通过集中竞价或大宗交易方式减持公司股 份合计不超过 12,030,000 股，即不超过公司总股本的 3%。若公司于拟减持期间 有送股、资本公积金转增股本等股份变动事项，达永有限将对拟减持股份数量进 行相应调整。在此期间如遇法律法规规定的窗口期，则达永有限不减持。若采取 集中竞价交易方式减持，在任意连续九十个自然日内，减持股份的总数不超过公 司股份总数的 1% ...

证券时报e公司讯，良品铺子(603719)2月11日晚间公告，持股19.16%的股东达永有限公司（简称"达永 有限"）计划15个交易日后的3个月内通过集中竞价或大宗交易方式减持公司股份合计不超过1203万股， 即不超过公司总股本的3%。 ...

中国经济网北京1月17日讯 良品铺子(603719.SH)今日股价收报16.14元，下跌1.88%，总市值64.72亿 元。 良品铺子昨晚披露的2024年年度业绩预告显示，公司预计2024年年度实现归属于上市公司股东的净利润 为-4,000万元到-2,500万元；归属于上市公司股东的扣除非经常性损益的净利润为-7,000万元到-5,000万 元。 公司2023年利润总额为2.62亿元，归属于上市公司股东的净利润为1.80亿元，归属于上市公司股东的扣 除非经常性损益的净利润为6,514.18万元。 据良品铺子公告，公司2024年仍遵循"降价不降质"方针，进一步在门店渠道对部分产品实施降价策略， 并在产品结构上进行了调整及新品类的尝试，售价下调及产品结构的调整影响了公司的毛利率，因此公 司的净利润表现为下降。 本期业绩预告是公司财务部门遵循会计准则进行的初步核算数据，尚未经注册会计师审计。 ...

Financial Performance - The company expects a net profit attributable to shareholders for 2024 to be between -40 million and -25 million yuan, with a net profit excluding non-recurring gains and losses between -70 million and -50 million yuan [2]. - In the same period last year, the total profit was 262 million yuan, and the net profit attributable to shareholders was 180 million yuan, with a net profit excluding non-recurring gains and losses of 65.14 million yuan [4]. Strategic Decisions - The decline in net profit is primarily due to the company's strategy of "reducing prices without compromising quality," which affected gross margins due to price reductions and adjustments in product structure [5]. - The company launched a new brand value proposition of "natural and healthy new snacks," with several products achieving monthly sales exceeding 10 million yuan [6]. - The company terminated its 2023 employee stock ownership plan early, resulting in an immediate recognition of approximately 18 million yuan in the current period due to the cancellation of equity instruments [6]. Government Support - Government subsidies received by the company decreased by approximately 33 million yuan year-on-year [6]. Investor Advisory - The company emphasizes that the performance forecast data is preliminary and has not been audited by registered accountants, urging investors to be aware of investment risks [8].