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这届零食,越贵越高端?
投中网· 2025-10-11 09:08
Core Viewpoint - The article discusses the paradox of rising snack prices in China, where snacks that were once affordable are now perceived as luxury items, leading to a loss of "snack freedom" for consumers [5][10]. Group 1: Historical Context of Snack Consumption - In the past, consumers chose snacks based on taste and price, with little brand loyalty, often mixing various brands in their purchases [6]. - The rise of major snack brands like Liangpinpuzi and Three Squirrels around 2010 shifted consumer behavior towards brand recognition and loyalty, leading to a more concentrated market [6][7]. - Early competition among snack brands involved aggressive pricing strategies, including significant discounts and promotions to attract consumers [7]. Group 2: Shift to Premium Pricing - By 2019, Liangpinpuzi adopted a "high-end snack" positioning, linking product quality directly to pricing, which has led to significant price increases for similar products over the years [8]. - The change in pricing units from larger to smaller measurements has obscured consumers' perception of price increases, contributing to the feeling that snacks have become unaffordable [8][9]. - The emergence of high-priced snacks has resulted in a loss of the previously enjoyed "snack freedom," as consumers now feel priced out of the market [8][10]. Group 3: Market Response and New Trends - The rise of "white-label" snack stores offering high value for money has disrupted traditional snack brands, with the market for these stores growing from 211 billion yuan in 2019 to 809 billion yuan in 2023, reflecting a 40% compound annual growth rate [10]. - Traditional snack brands like Three Squirrels and Liangpinpuzi have faced declining revenues, with Three Squirrels' revenue dropping from over 10 billion yuan in 2019 to 7.1 billion yuan in 2023 [10][11]. - In response to market pressures, brands have attempted to lower prices, but these efforts have had limited success due to established negative perceptions of high pricing [11]. Group 4: Consumer Sentiment and Future Outlook - The article highlights a growing consumer sentiment against high prices that lack corresponding value, indicating a shift towards seeking better price-to-value ratios [14][15]. - Brands that fail to justify their high prices with tangible quality improvements risk losing consumer trust and market share [15][16]. - The future of the snack industry may depend on balancing premium offerings with consumer expectations for affordability and value, as the market moves away from a singular focus on high pricing [16].
这届零食,越贵越高端?
3 6 Ke· 2025-10-10 04:06
如今在商场里面,"最贵"的不一定是奢侈品,而是炒货和蜜饯。 被网友调侃为"薛记珠宝店"的薛记炒货,百元大钞仅能购得一份270克的蘑菇脆与不足200克的腰果;香港蜜饯品牌"么凤士多"更为极致,其"贡品级"话梅 单颗售价竟达70元,网友不禁反问:"封建帝国早都亡了,何来'贡品'之说?" 人们猛然发现,曾经触手可及的、承载着平民快乐的日常零食,正在被包装成一种需要反复掂量的"轻奢体验"。越来越多人直呼"吃不起零食了"。 在消费趋于理性的今天,为何零食反而掀起一场反逻辑的价格热潮?当一款零食"贵"的理由,只剩下品牌方的自我定位,这种缺乏价值支撑的高价,便不 再是健康的消费升级,而成为了需要被正视、被治愈的"行业病"。 消失的"零食自由" 早年间,消费者挑选零食的理由很简单,也几乎没有什么"品牌"概念,好吃、划算就是复购的全部理由。人们的购物篮里总是混杂着不同品牌,既有洽 洽、徐福记这样家喻户晓的名字,更多则是只被地方消费者所熟知的区域小牌,或是超市里散装称重的无牌炒货与蜜饯。那时买零食,"认口味不认牌 子"是普遍心态,随手挑选,也不必担心会被"刺"。 直到2010年前后,良品铺子、三只松鼠、百草味等零食巨头的崛起,才 ...
休闲食品板块9月30日涨0.66%,ST绝味领涨,主力资金净流出9141.32万元
Core Insights - The leisure food sector experienced a rise of 0.66% on September 30, with ST Juewei leading the gains [1] - The Shanghai Composite Index closed at 3882.78, up 0.52%, while the Shenzhen Component Index closed at 13526.51, up 0.35% [1] Stock Performance Summary - ST Juewei (603517) closed at 13.52, with a gain of 4.81% and a trading volume of 288,000 shares, amounting to a transaction value of 383 million [1] - Wanchen Group (300972) closed at 181.50, up 3.82%, with a trading volume of 25,300 shares [1] - Yanjin Puzhou (002847) closed at 70.10, up 1.80%, with a trading volume of 23,000 shares [1] - Other notable performances include Maiqu'er (002719) at 9.24 (+1.20%) and Haoxiangni (002582) at 9.30 (+0.22%) [1] Capital Flow Analysis - The leisure food sector saw a net outflow of 91.41 million from institutional investors, while retail investors contributed a net inflow of 82.63 million [2] - The main capital inflow and outflow for specific stocks include: - Wanchen Group: 11.84 million inflow from main capital, with a net outflow of 15.09 million from speculative capital [3] - Jinzai Food (003000): 3.33 million inflow from main capital, with a net outflow of 3.21 million from speculative capital [3] - Good Products (603719): 2.33 million inflow from main capital, with a net inflow of 1.02 million from speculative capital [3]
良品铺子回应上半年亏损:系主动降价让利、淘汰低效门店等所致
Bei Ke Cai Jing· 2025-09-28 11:45
新京报贝壳财经讯(记者阎侠)9月28日,记者注意到,在最近的一次投资者交流活动中,良品铺子回 应了公司上半年业绩亏损的原因。 良品铺子表示,2025年上半年,公司净利润表现下滑,主要系公司主动采取降价让利、淘汰低效门店、 投入线上流量、政府补助及理财收益同比下降等多重因素叠加影响。 良品铺子进一步解释称,报告期内,公司持续对产品进行优化和调整,部分产品的售价下调及产品结构 的调整影响了公司的毛利率。公司经营活动产生的现金流量净额增加,主要系销售规模下降及利润总额 下降,公司支付的各项税费同比减少,同时公司加强费用管控并对组织人员进行优化调整,支付的职工 薪酬及其他与营业活动有关的现金减少。 编辑 杨娟娟 校对 张彦君 ...
【最全】2025年中国轻食行业上市企业全方位对比(附业务布局汇总、业绩对比、业务规划等)
Qian Zhan Wang· 2025-09-28 07:40
Core Insights - The article discusses the current landscape of the light food industry in China, highlighting the limited number of publicly listed companies and their cross-industry expansions into the light food sector [1][6]. Group 1: Overview of Listed Companies - The light food industry has few listed companies, with many being cross-industry brands such as Nayuki Tea, Three Squirrels, and others venturing into the light food market [1]. - Key players include Nayuki Tea (02150.HK), Three Squirrels (300783.SZ), and others, each focusing on different segments of the light food market [1][2]. Group 2: Company Profiles and Financials - Nayuki Tea is projected to generate 49.2 billion yuan in revenue in 2024, focusing on a health-oriented dining experience [4]. - Three Squirrels is expected to achieve 106.2 billion yuan in revenue, targeting the casual snack market with its sub-brands [4]. - Farmer Spring leads with 428.96 billion yuan in revenue, while Baihe Co. has the lowest at 8.01 billion yuan [8]. Group 3: Business Strategies and Market Positioning - Nayuki Tea and KEEP target young professionals and fitness enthusiasts, offering specialized stores and meal options to meet all-day light food needs [9][10]. - Three Squirrels and Liangpinpuzi focus on low-calorie snacks for the general health-conscious market, while West Oats and Taoli Bread cater to fitness consumers with nutritious and convenient food options [9][10]. - Companies like Kangbiter and Baihe Co. provide products aimed at sports enthusiasts, focusing on body management and post-exercise nutrition [9][10]. Group 4: Sales Channels and Performance - Nayuki Tea operates a balanced online and offline sales strategy, with over 1,453 stores and a significant presence on delivery platforms [11]. - Three Squirrels primarily focuses on online sales, while companies like Taoli Bread and Farmer Spring rely more on offline channels [11]. - In 2024, Nayuki Tea's energy bowl packages are expected to sell over 29.2 million units, showcasing strong market demand [12][13]. Group 5: Future Plans and Innovations - Companies are planning to expand their light food offerings through new store formats, product innovations, and enhanced distribution channels [15]. - Nayuki Tea plans to launch a new store type, "Nayuki Green," focusing on low-calorie and healthy options for urban consumers [10].
控制权变更纠纷成业绩会焦点,良品铺子回应经营未受重大影响
Guo Ji Jin Rong Bao· 2025-09-26 11:10
若本次交易顺利完成,良品铺子控股股东将由宁波汉意变更为长江国贸。 9月26日下午,良品铺子召开2025年半年度业绩说明会,公司控制权变更事宜因涉及多方权益与诉讼争议,成为了投资者关注焦点。 回溯事件脉络,7月,良品铺子突发公告,公司控股股东宁波汉意及其一致行动人良品投资,拟以10.46亿元总价向武汉国资长江国贸转让合计21%股 份。同时,公司二股东达永有限也拟以4.45亿元的价格向长江国贸转让其持有的8.99%股权。 业绩会上,多位投资者围绕与广州轻工的股权纠纷进展接连提问,希望了解事件最新动态及对公司的潜在影响。 对此,良品铺子总经理杨红春并未透露更多细节,仅表示"公司将根据法律法规的规定及时进行信息披露,敬请广大投资者注意投资风险"。 同时杨红春强调,该事项对公司生产经营和当期损益无重大影响。"公司目前各项业务经营情况正常,并将继续围绕公司发展战略,提升公司可持续发 展及盈利能力,为公司和股东创造更大价值。" 左宇摄 然而,这一控制权转让进程却意外受阻。此前已与宁波汉意签署《协议书》、就控制权转让有过接触的广州国资广州轻工,对上述股权转让事项明确提 出反对,并已就此发起诉讼。受此影响,良品铺子控制权转让事 ...
食饮吾见 | 一周消费大事件(9.22-9.26)
Cai Jing Wang· 2025-09-26 08:49
Group 1: Company Strategies and Developments - Bright Dairy is enhancing its product offerings by launching new products like Youbei 5.0 ultra-fresh milk and high-protein products to meet consumer demand and stabilize market share [1] - ST Juewei is currently operating normally and aims to apply for the removal of risk warnings after fulfilling certain conditions, following a regulatory investigation [2] - Jinzi Ham plans to invest up to 300 million RMB to acquire up to 20% equity in Zhongsheng Microelectronics, recognizing the growth potential in the AI and optical communication sectors [3] Group 2: Regulatory and Market Updates - The State Council's Food Safety Office has issued directives to ensure food safety during the upcoming National Day and Mid-Autumn Festival, focusing on the regulation of seasonal food products [4] - Changjiang International Trade Group's acquisition of Good Products has received unconditional approval from the market supervision authority, with the share transfer agreement set at 12.34 RMB per share [5][6] - Wanchen Group has submitted an application for H-share listing on the Hong Kong Stock Exchange, with the process still subject to regulatory approvals [11][12] Group 3: Retail and Consumer Trends - Bawang Tea has opened its largest "Super Tea Warehouse" in Hong Kong and plans to launch over ten new stores in the coming months to expand its market presence [7] - Yonghui Supermarket has completed the renovation of its Daxing District store, adopting the "Fat Donglai model" and significantly increasing the proportion of new products [9] - Pang Donglai clarified that the design cost for its Mid-Autumn Festival mooncake packaging was 3.72 million RMB, countering claims of a 10 million RMB expense [10]
休闲食品板块9月25日涨0.74%,盐津铺子领涨,主力资金净流出828.39万元
Group 1 - The leisure food sector increased by 0.74% on September 25, with Yan Jin Pu Zi leading the gains [1] - The Shanghai Composite Index closed at 3853.3, down 0.01%, while the Shenzhen Component Index closed at 13445.9, up 0.67% [1] - Key stocks in the leisure food sector showed varied performance, with Yan Jin Pu Zi closing at 70.15, up 2.56% [1] Group 2 - The leisure food sector experienced a net outflow of 8.28 million yuan from main funds, while retail investors saw a net inflow of 22.61 million yuan [2] - Major stocks like Wan Chen Group had a net inflow of 34.23 million yuan from main funds, but a net outflow from retail and speculative funds [3] - The overall trend indicates a mixed sentiment among different types of investors within the leisure food sector [2][3]
市场监管总局发布9月8日—9月14日无条件批准经营者集中案件列表
Mei Ri Jing Ji Xin Wen· 2025-09-23 02:02
Core Points - The State Administration for Market Regulation has released a list of unconditional approvals for operator concentration cases from September 8 to September 14, 2025, which includes the acquisition case of Wuhan Yangtze International Trade Group Co., Ltd. acquiring shares of Liangpinpuzi Co., Ltd. [1] Summary by Category Acquisition Cases - Wuhan Yangtze International Trade Group Co., Ltd. is acquiring shares of Liangpinpuzi Co., Ltd. [1] - Other notable cases include JSB Corporation and Li Changrong Chemical Industry, as well as the acquisition by ALJ UK Holding Limited and GAC International (Hong Kong) Limited [3] - The acquisition cases are scheduled for completion on various dates, with the earliest being September 9, 2025, for JSB Corporation and Li Changrong Chemical Industry [3]
市场监管总局发布2025年9月8日—9月14日无条件批准经营者集中案件列表
Core Points - The State Administration for Market Regulation has released a list of unconditional approvals for operator concentration cases from September 8 to September 14, 2025, including the acquisition of shares in Liangpinpuzi Co., Ltd. by Wuhan Yangtze International Trade Group Co., Ltd. [1] Group 1: Operator Concentration Cases - The list includes various operator concentration cases, such as: - JSR Corporation and Li Chengrong Chemical Industry Co., Ltd. establishing a joint venture on September 9, 2025 [2] - Pumi Consulting Group Holdings Limited and Nordic Capital XI Limited acquiring Bavarian Nordic Company shares on September 10, 2025 [2] - ALJ UK Holding Limited and GAC International (Hong Kong) Limited establishing a joint venture on September 10, 2025 [2] - Pontegadea Shareholdings Luxembourg acquiring PD Ports Limited shares on September 10, 2025 [2] - Sichuan Huasheng Energy Development Group Co., Ltd. acquiring shares in Green Gas New Energy (Beijing) Co., Ltd. on September 10, 2025 [2] - Wuhan Yangtze International Trade Group Co., Ltd. acquiring shares in Liangpinpuzi Co., Ltd. on September 10, 2025 [2] - Xiv Capital Partners Limited acquiring shares in Australia Venue Limited on September 11, 2025 [2] - Suzhou Lihua Industrial Intelligent Manufacturing Co., Ltd. acquiring shares in Tianjin Huazhu Metal Products Co., Ltd. on September 11, 2025 [2] - Jilin Ming Shanghui Technology Development Co., Ltd. acquiring shares in Jinkai Intelligent Group Co., Ltd. on September 11, 2025 [2]